At a Glance
- Tasks: Run and optimise digital marketing campaigns across various channels.
- Company: Join Golf Brands Limited, a passionate team in the golf industry.
- Benefits: Competitive salary, hands-on role, and growth opportunities.
- Other info: Opportunity to work with iconic golf brands and grow your career.
- Why this job: Make a real impact in a dynamic, family-run business environment.
- Qualifications: 1-3 years in digital marketing with strong data skills.
The predicted salary is between 31500 - 38500 £ per year.
About Golf Brands Limited: Golf Brands Limited is home to a portfolio of iconic golf equipment brands including MacGregor, Ben Hogan and Ram. We are passionate about the game, serious about product, and focused on building brands that resonate with golfers around the world. We are primarily a direct to consumer company with the majority of our revenue coming from ecommerce, fulfilling orders from our warehouses across the world, including the UK, US, Canada, China and Australia. We've recently made Jersey our home and head office, and are in the process of building out our team for growth over the next few years.
The Role: We’re looking for a motivated and hands-on Digital Marketing Executive to join our growing marketing team. This is a great opportunity for someone who enjoys being close to the action — running campaigns, analysing results, and continually finding ways to improve performance. You’ll be involved across a wide range of digital channels, supporting everything from paid media and email campaigns to content updates and performance reporting. If you’re curious, organised, and enjoy seeing your work translate into real results, this role will suit you well.
What You’ll Be Doing:
- Running Digital Campaigns: Support the planning, execution, and optimisation of digital marketing campaigns across paid, email, social, SEO, and website channels. Help deliver product launches, promotions, and seasonal activity across our brands. Coordinate assets, timelines, and campaign set-up.
- Performance & Paid Media: Assist with managing and optimising paid campaigns across platforms such as Google and Meta. Track performance metrics like ROAS, CPA, traffic, and conversion rates, and help identify opportunities to improve results.
- Content & Website Support: Help manage and publish content across our websites, emails, and social channels. Ensure content is accurate, on-brand, and designed to drive engagement and conversion. Support ongoing website improvements, including basic SEO and conversion rate optimisation activity.
- Email & CRM: Build and send email campaigns and automated flows. Support audience segmentation and list management. Monitor open rates, click-through rates, and overall performance, testing and refining where possible.
- Reporting & Insights: Monitor campaign performance using tools like Google Analytics and platform dashboards. Produce clear, easy-to-understand performance reports. Support testing and experimentation to help us continually improve.
Requirements:
What We’re Looking For:
- Essential: 1–3 years’ experience in a digital marketing role. Hands-on experience with at least some digital channels (paid media, email, social, SEO, or content). Comfortable working with data and performance metrics. Strong attention to detail and good organisational skills. Clear written communication skills. A can-do attitude - we are a small business, and there are times when we all have to wear more than one hat and 'muck in'.
- Nice to Have: Experience in e-commerce or a performance-led business. Familiarity with tools such as Google Ads, Meta Ads Manager, GA4, email platforms, or CMS systems. An interest in golf. Golfers are a uniquely obsessed bunch, so it is important you can talk that talk with them and to them.
Benefits:
What We Offer: A competitive salary based on experience. Exposure to multiple brands and digital channels. A hands-on role with real responsibility and impact. Growth through growth. There is an opportunity for this to become a more senior role as we grow and inevitably expand our team. A (relatively!) relaxed, family-run small business environment. No layers of management, no bureaucracy, no client meetings.
Digital Marketing Executive employer: Golf Brands
Golf Brands Limited is an exceptional employer, offering a dynamic and hands-on environment for the Digital Marketing Executive role. With a focus on growth and a relaxed, family-run atmosphere in Jersey, employees enjoy real responsibility and the chance to make a significant impact across multiple iconic brands. The company prioritises employee development, providing opportunities for advancement as the team expands, making it an ideal place for those passionate about digital marketing and the golf industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Golf Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Golf Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Golf Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Golf Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Golf Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Golf Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Golf Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Golf Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Golf Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Golf Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
