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- Tasks: Manage and optimise digital marketing campaigns to drive customer acquisition.
- Company: Join Goldman Sachs, a leading global investment banking firm with a diverse culture.
- Benefits: Enjoy competitive salary, wellness programs, and professional development opportunities.
- Why this job: Be part of innovative marketing strategies that make a real impact in the financial sector.
- Qualifications: 4+ years in B2C or agency performance marketing with strong acquisition skills.
- Other info: Dynamic work environment with excellent growth potential and a commitment to diversity.
The predicted salary is between 28800 - 48000 £ per year.
We're seeking a proactive, curious, analytical, and highly motivated Campaigns Manager to join the Marketing team in our London office. This role will be responsible for managing and monitoring acquisition campaigns across digital marketing channels to meet the evolving needs of the business. We are looking for someone that can combine creativity with analytical rigour to create best in class marketing campaigns that deliver measurable performance. The successful candidate will be tasked with unlocking the best formula for growth through optimisation of existing and new paid media activity.
RESPONSIBILITIES
- Day-to-day management of advertising campaigns through effective partnership with the creative and media agencies.
- Create, monitor, and optimise marketing campaigns around key product and category moments to meet business and commercial targets.
- Support the Acquisition lead with the management of Paid Search, Aggregators, Display and other paid marketing channels.
- Work with aggregator partners to identify opportunities to optimise performance, value, and scale.
- Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards.
- Leverage data-driven insights to monitor campaign performance and maximise conversions.
- Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary.
- Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines.
- Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel.
- Stay ahead of the latest trends in paid media, including new tools, platforms, and tactics.
- Produce and present regular performance marketing updates for BAU and Campaign activity.
- Ensure all media invoices are correct and future costs are accurately forecasted.
EXPERIENCE AND SKILLS
- Relevant marketing qualification.
- Experience of supporting the delivery of multi-£m marketing budgets & campaigns.
- 4+ years working in a B2C or agency performance marketing/paid media function.
- Strong acquisition marketing skills, using multiple channels to effectively acquire customers.
- Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies.
- Track record of executing successful acquisition campaigns to drive customer and account growth.
- Clear communicator who can effectively speak in technology, marketing and experience terms.
- Financial services experience desirable.
Marcus by Goldman Sachs - Marketing Campaigns Manager (Associate) - London employer: Goldman Sachs
Contact Detail:
Goldman Sachs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marcus by Goldman Sachs - Marketing Campaigns Manager (Associate) - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Goldman Sachs. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of past campaigns you've managed. This will help you demonstrate your analytical and creative prowess during interviews.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in digital marketing and paid media. Being able to discuss current strategies and tools will impress your interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Goldman Sachs.
We think you need these skills to ace Marcus by Goldman Sachs - Marketing Campaigns Manager (Associate) - London
Some tips for your application 🫡
Show Your Analytical Side: Make sure to highlight your analytical skills in your application. We want to see how you can combine creativity with data-driven insights to optimise marketing campaigns. Share specific examples of how you've used analytics to drive performance in past roles.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Be Creative!: Since this role is all about creating best-in-class marketing campaigns, let your creativity shine through in your application. Whether it’s in your writing style or the projects you choose to showcase, we want to see your unique approach to marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Goldman Sachs
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns by Marcus and Goldman Sachs. Understand their objectives, target audiences, and outcomes. This will not only show your interest but also allow you to discuss how your skills can contribute to similar future campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples where you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to optimise campaigns. This role requires a blend of creativity and analytical rigour, so demonstrating your ability to leverage data will set you apart.
✨Familiarise Yourself with Paid Media Trends
Stay updated on the latest trends in paid media and digital marketing. Be ready to discuss new tools or platforms that could enhance campaign performance. Showing that you're proactive about industry developments will resonate well with the interviewers.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about the team dynamics, current challenges in their campaigns, or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
