Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and execute data-driven CRM strategies to boost customer engagement and retention.
- Company: Join Goldman Sachs, a leading global investment banking and financial services firm.
- Benefits: Enjoy competitive pay, professional development, and a commitment to diversity and inclusion.
- Other info: Collaborate with diverse teams and grow your career in a dynamic workplace.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge marketing technology.
- Qualifications: 5-7 years in CRM or email marketing, preferably in financial services.
The predicted salary is between 55000 - 65000 £ per year.
OUR IMPACT Across Asset Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.
Marcus by Goldman Sachs As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing online savings products directly to individual consumers. Marcus combines Goldman Sachs' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers.
The Role We are seeking an analytical, detail-oriented and strategically minded CRM Marketing Manager (Associate) to join our Marketing team. This role will be based in London. You'll develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
- Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle.
- Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis.
- Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements.
- Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards.
- Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments.
- Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages.
- Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience.
- Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution.
- Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector.
Experience and skills: Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry. Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms). Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting. Demonstrated ability to develop and execute automated customer journeys and triggered email programmes. Experience managing email deliverability, list hygiene, and compliance with data protection regulations. Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies. Proficiency in HTML for email template development and troubleshooting. Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously. Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities.
ABOUT GOLDMAN SACHS At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs.
Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London employer: Goldman Sachs
Contact Detail:
Goldman Sachs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who genuinely cares about being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the CRM Marketing Manager role. Tailor your responses to highlight your analytical mindset and customer-centric approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Marcus by Goldman Sachs.
We think you need these skills to ace Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Marketing Manager role. Highlight your experience in email marketing and CRM platforms, and don’t forget to showcase your analytical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role at Marcus by Goldman Sachs. Share specific examples of your past successes in CRM and how they relate to what we do.
Showcase Your Technical Skills: Since this role requires technical expertise, make sure to mention your experience with CRM platforms like Adobe Campaign or Braze. We love seeing candidates who can demonstrate their ability to manage and optimise these tools effectively.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Goldman Sachs.
How to prepare for a job interview at Goldman Sachs
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Adobe Campaign or Braze. Brush up on your technical skills and be ready to discuss how you've used these tools to drive customer engagement and retention in your previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where your analytical skills made a difference. Think of times when you used data analysis to optimise email campaigns or improve customer segmentation. Be ready to share metrics that demonstrate your impact.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys and how they relate to CRM strategies. Be prepared to discuss how you would design automated customer journeys and triggered email programmes that respond to customer behaviours, as this is crucial for the role.
✨Collaborate Like a Pro
Since the role involves working with cross-functional teams, think of examples where you successfully collaborated with different departments. Highlight your project management skills and how you’ve managed multiple stakeholders to achieve common goals.