Asset & Wealth Management - Marketing Associate - Doha

Join to apply for the Asset & Wealth Management – Marketing Associate – Doha role at Goldman Sachs

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has unified the discipline, codifying a business-critical function seen as core to the firm’s future growth. As such, GS has built a data and technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as marketing leads for each of our revenue divisions. Together, this team collaborates around a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Job Description

Within the Global Marketing function sits the Asset Management (AM) Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand and protect and grow the business\’s reputation. They create and deliver targeted, integrated marketing campaigns across digital channels, paid media and in-person experiences, which broaden our client footprint, deepen relationships with clients, diversify our asset base, and fuel business growth.

ROLE BASED IN DOHA

Role Summary

The Marketing Associate will drive and implement integrated, client-focused marketing initiatives across the MENA region. The Associate will work closely with the global, regional and local Marketing and Sales teams, driving the local go-to-market strategy, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives for the MENA region.

This Associate will support client-focused marketing efforts across both the TPW and Institutional segments in the UAE, Saudi Arabia, Kuwait, Qatar and South Africa, while also extending support across the broader Middle East and Africa (MEA) region. The role will prioritize building strategic partnerships and delivering relevant marketing initiatives that align with client needs, preferences and engagement strategies.

Role Responsibilities

• Marketing Strategy: Drive and implement integrated, client-centric marketing strategies for TPW and Institutional client segments in the MENA region, by partnering closely with the EMEA Marketing team and strategic internal and external stakeholders to support commercial growth though high-impact, partnership-led activities.
• Event Management: Plan, organise and coordinate regional events, sponsorships and roadshows in partnership with internal teams and external stakeholders, ensuring alignment with client priorities and supporting both TPW and Institutional brand and relationship-building efforts.
• Brand Narrative: Ensure the AM value proposition and messaging pillars are infused through all marketing activities.
• Client Research: Partner with AM Marketing colleagues to track, manage and analyse client research to determine how AM is perceived by our audiences in the MENA region and what perceptions need to be addressed to enable the business to move forward.
• Marketing Campaigns: Augment regionally planned advertising with locally tailored lead nurture and retention campaigns, leveraging a range of channels and tactics to maximize effectiveness.
• Marketing Content: Partner with Product Marketing team to deliver content which supports the TPW and Institutional marketing and sales plans, including continual improvement across marketing and sales collaterals.
• Measurement and Reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk Management: maintaining strict adherence to regional and local regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team Connectivity: foster close collaboration across EMEA Marketing, Global Marketing partners, and strategic distribution partners to ensure coordinated, insight-driven marketing strategies that align with client needs and business objectives across key markets.

Qualifications

• 4+ years of experience in a similar role with a leading financial institution or related agency
• Fluency in English in speech and writing is mandatory. Proficiency in Arabic is a plus
• Knowledge of the MENA asset management or banking industry: clients, products, regulations, competitors
• Thorough understanding of all marketing mediums
• Curiosity to understand the distribution channels and client touchpoints within banks or other financial distribution platforms
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
• Ability of working effectively across matrixed, complex organizations with strong communication and presentation skills as well as the ability to engage with partners at all levels
• Strong team player
• Strong communication skills with keen attention to detail
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS)