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For Companies At a Glance
- Tasks: Lead marketing strategies for institutional clients in the UK, driving business growth.
- Company: Goldman Sachs is a global leader in investment banking and asset management, founded in 1869.
- Benefits: Enjoy diverse opportunities for growth, wellness programs, and a commitment to inclusion.
- Why this job: Join a dynamic team shaping the future of finance with impactful marketing initiatives.
- Qualifications: 7+ years in financial marketing, strong strategic thinking, and digital marketing skills required.
- Other info: Full-time role based in London, ideal for those passionate about finance and marketing.
The predicted salary is between 57600 - 96000 ÂŁ per year.
Asset & Wealth Management – Head of Institutional Marketing, UK – Executive Director- London
Join to apply for the Asset & Wealth Management – Head of Institutional Marketing, UK – Executive Director- London role at Goldman Sachs
Asset & Wealth Management – Head of Institutional Marketing, UK – Executive Director- London
Join to apply for the Asset & Wealth Management – Head of Institutional Marketing, UK – Executive Director- London role at Goldman Sachs
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JOB DESCRIPTION
This vice president will play a key role, devising and executing marketing strategies to support the growth of our institutional business in the UK, which span pension funds, endowments, foundations, sovereign wealth funds and insurers.
Role Summary
JOB DESCRIPTION
This vice president will play a key role, devising and executing marketing strategies to support the growth of our institutional business in the UK, which span pension funds, endowments, foundations, sovereign wealth funds and insurers.
The vice president will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities
- Channel marketing vision and implementation: Research, plan, develop and implement an integrated marketing strategy for AM’s institutional and insurance client segment to fuel overall business growth objectives.
- Brand narrative: Ensure the Asset Management value proposition, and associated institutional derivation and messaging pillars are infused through all institutional and insurance marketing activities globally.
- Client research: Partner with AM brand marketing, institutional and insurance business leaders to track, manage and analyze client research to determine how AM is perceived by our institutional and insurance clients and identify which perceptions need to be addressed to enable the business to move forward.
- Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
- Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the institutional and insurance marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.
- Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize impact.
- Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
- Team effectiveness: Drive operational efficiency of the institutional and insurance marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
- Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.
Qualifications
- 7+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
- In-depth knowledge of the asset management industry: clients, products, regulations, competitors
- Well-developed strategic thinking with commercial awareness and business acumen
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
- Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Demonstrated integrated marketing skills across strategy and execution; ability to leverage
- subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
- Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
- Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
- Bachelor’s Degree (BA/BS); MBA and/or CFA preferred
About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We\’re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .
We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Finance and Sales
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Asset & Wealth Management - Head of Institutional Marketing, UK - Executive Director- London employer: Goldman Sachs
Contact Detail:
Goldman Sachs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Asset & Wealth Management - Head of Institutional Marketing, UK - Executive Director- London
✨Tip Number 1
Network strategically within the asset management industry. Attend relevant conferences, webinars, and events where you can meet professionals from Goldman Sachs and other leading firms. Building relationships with key players can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in institutional marketing and asset management. Follow industry publications, blogs, and thought leaders on social media. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the field.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've successfully implemented in previous roles. Be ready to share measurable outcomes and how they contributed to business growth. This will showcase your expertise and ability to drive results in a similar position at Goldman Sachs.
✨Tip Number 4
Familiarise yourself with Goldman Sachs' values and recent initiatives in the asset management sector. Tailoring your conversations and examples to align with their mission can set you apart as a candidate who truly understands the company and its goals.
We think you need these skills to ace Asset & Wealth Management - Head of Institutional Marketing, UK - Executive Director- London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in asset and wealth management, particularly in institutional marketing. Use specific examples of past achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the role but also demonstrate your understanding of Goldman Sachs' values and how your skills can contribute to their institutional marketing strategies. Be sure to mention your experience with client research and campaign execution.
Showcase Your Strategic Thinking: In your application, emphasise your strategic thinking abilities and provide examples of how you've successfully developed and implemented marketing strategies in previous roles. This is crucial for a position that requires driving business growth.
Highlight Collaboration Skills: Since the role involves working with various teams, make sure to illustrate your ability to collaborate effectively across different departments. Mention any experience you have in building relationships with stakeholders and how it has led to successful outcomes.
How to prepare for a job interview at Goldman Sachs
✨Understand the Asset Management Landscape
Before your interview, make sure you have a solid grasp of the asset management industry, including key players, current trends, and regulatory challenges. This knowledge will help you engage in meaningful discussions and demonstrate your expertise.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully devised and executed marketing strategies in previous roles. Highlight how these strategies contributed to business growth, particularly in institutional marketing, as this is crucial for the position.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams. Be ready to share experiences where you've effectively collaborated across departments, showcasing your ability to build relationships and influence stakeholders at all levels.
✨Prepare for Data-Driven Discussions
Since measurement and reporting are key responsibilities, be prepared to discuss how you've used data analytics to inform marketing decisions. Bring examples of how you've tracked campaign performance and adjusted strategies based on insights.
