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- Tasks: Lead innovative marketing strategies for Goldman Sachs' alternatives in EMEA.
- Company: Join a prestigious global leader in asset and wealth management.
- Benefits: Competitive salary, professional growth, and dynamic work environment.
- Why this job: Make a significant impact in a new role driving business growth.
- Qualifications: 7+ years in asset management marketing with strong strategic thinking.
- Other info: Collaborate with top industry professionals and enhance your career.
The predicted salary is between 80000 - 120000 ÂŁ per year.
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading alternatives TPW marketing in EMEA and reporting to the Global Head of Alternatives Marketing. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. This is a new role that will help drive the global growth of Goldman Sachs Alternatives.
The VP will partner with sales teams, Alternatives Capital Formation team, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full‑funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities- Marketing strategy: Develop and implement a cohesive EMEA TPW Alternatives marketing strategy for AM's third‑party wealth client segment to fuel overall business growth objectives in EMEA.
- Brand narrative: Ensure the Asset Management Alternatives value proposition, and associated third‑party wealth value proposition are infused through all related alternatives marketing activities in the EMEA.
- Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third‑party wealth clients, and execute on a plan to enhance perceptions.
- Campaigns and execution: Develop and execute well thought‑out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in‑person channels.
- Partnership marketing: Partner with third‑party wealth business leaders to develop and deliver high‑impact, tailored client‑specific marketing programs to deepen relationships and build loyalty with strategic third‑party wealth clients.
- Fund updates: Assist in the fund update process, helping to execute webinars, newsletters and communications to keep clients informed of fund developments.
- Media: Partner with Media Relations on relevant opportunities that showcase Alternatives transactions, leaders and awards.
- Events: Partner with events marketing and Alternatives Capital Formation for Alts events, both proprietary and industry conference sponsorship, and drive execution for Alts‑focused events.
- Business process enhancements: Use a data‑driven and iterative approach to optimize marketing tactics and reporting against KPIs.
- Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment teams and key stakeholders across the global organization.
- 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing.
- In‑depth knowledge of the alternatives industry clients, products, regulations, competitors, with knowledge about private equity and private credit.
- Ability to present investment views in a thoughtful and well‑reasoned manner, synthesize information from multiple sources and develop a clear, compelling story.
- Well‑developed strategic thinking with commercial awareness and business acumen.
- Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills.
- Experience with senior stakeholder engagement.
- Ability to prioritize and manage competing deadlines with strong attention to detail.
- Bachelor's Degree (BA/BS); MBA and/or CAIA preferred.
Goldman Sachs Asset & Wealth Management - Head of TPW Alternatives Marketing - Vice President -[...] in City of Westminster employer: Goldman Sachs, Inc.
Contact Detail:
Goldman Sachs, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Goldman Sachs Asset & Wealth Management - Head of TPW Alternatives Marketing - Vice President -[...] in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to your connections in the asset management and alternatives space. Attend industry events, webinars, or even casual meet-ups. The more people you know, the better your chances of landing that VP role!
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in alternatives marketing. Whether it's a blog post, LinkedIn article, or even a video, let potential employers see your insights and passion for the industry.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Goldman Sachs, make sure to align your skills and experiences with their specific needs. Highlight how you can drive growth in their TPW Alternatives marketing strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you prepare for interviews and connect with the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Goldman Sachs Asset & Wealth Management - Head of TPW Alternatives Marketing - Vice President -[...] in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your experience in asset management and alternatives marketing, and don’t forget to showcase your strategic thinking skills. We want to see how you can contribute to our growth objectives!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this VP role. Share specific examples of your past successes in marketing strategy and client engagement that align with our needs.
Showcase Your Collaboration Skills: This role involves working with various teams, so highlight your ability to collaborate effectively. Share experiences where you've partnered with sales or investment teams to achieve common goals. We love teamwork!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Goldman Sachs, Inc.
✨Know Your Stuff
Make sure you brush up on the latest trends in asset management and alternatives marketing. Understand Goldman Sachs' position in the market, their competitors, and the specific challenges they face in EMEA. This knowledge will help you answer questions confidently and show that you're genuinely interested in the role.
✨Craft Your Narrative
Prepare a compelling story about your previous experiences in asset management and how they relate to this role. Highlight specific campaigns you've led or strategies you've developed that align with the responsibilities of the VP position. This will demonstrate your ability to translate your past successes into future contributions.
✨Engage with Stakeholders
Think about how you would build relationships with various stakeholders, from sales teams to compliance. Be ready to discuss your approach to collaboration and how you’ve successfully navigated complex organisational structures in the past. This will show that you can thrive in a matrixed environment.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about the current marketing strategies for third-party wealth clients or how success is measured in this position. This not only shows your interest but also gives you valuable insights into what’s expected.