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- Tasks: Create and execute data-driven CRM strategies to boost customer engagement and retention.
- Company: Join Goldman Sachs, a leading financial services firm with a commitment to innovation.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and stay ahead of industry trends.
- Why this job: Make a real impact in a fast-paced role that combines creativity and analytics.
- Qualifications: 5-7 years in CRM or email marketing, with strong analytical and project management skills.
The predicted salary is between 55000 - 65000 £ per year.
We are seeking an analytical, detail-oriented and strategically minded CRM Marketing Manager (Associate) to join our Marketing team. This role will be based in London. You will develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer‑centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
RESPONSIBILITIES
- Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle.
- Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis.
- Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements.
- Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards.
- Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments.
- Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages.
- Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience.
- Manage relationships with external agencies and technology vendors to ensure best-in‑class CRM capabilities and execution.
- Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector.
EXPERIENCE AND SKILLS
- Approximately 5‑7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry.
- Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise‑level platforms).
- Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting.
- Demonstrated ability to develop and execute automated customer journeys and triggered email programmes.
- Experience managing email deliverability, list hygiene, and compliance with data protection regulations.
- Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies.
- Proficiency in HTML for email template development and troubleshooting.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities.
Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London employer: Goldman Sachs Group, Inc.
Contact Detail:
Goldman Sachs Group, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their needs, especially around customer engagement and data-driven marketing.
✨Tip Number 3
Show off your analytical skills! Bring examples of past campaigns you've managed, focusing on metrics and results. This will demonstrate your ability to optimise performance and drive customer retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Marketing Manager role. Highlight your experience in email marketing and CRM platforms, and don’t forget to showcase your analytical skills and project management abilities. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background aligns with our needs. Be sure to mention any specific achievements in customer engagement or retention that demonstrate your expertise.
Showcase Your Technical Skills: Since this role requires technical CRM expertise, make sure to highlight your experience with platforms like Adobe Campaign or Braze. If you've worked on A/B testing or automated customer journeys, let us know! We love seeing those details.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Goldman Sachs Group, Inc.
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Adobe Campaign or Braze. Brush up on your technical skills and be ready to discuss how you've used these tools to drive customer engagement and retention in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where your analytical skills made a difference. Think of times when you used data analysis to optimise email campaigns or improve customer segmentation. Be ready to share metrics that demonstrate your success.
✨Demonstrate Stakeholder Management
This role requires excellent stakeholder management skills, so come prepared with examples of how you've successfully collaborated with cross-functional teams. Highlight any experiences where you coordinated projects involving multiple stakeholders and how you ensured everyone was aligned.
✨Stay Current with Trends
Familiarise yourself with the latest trends in CRM and email marketing, especially within the financial services sector. Be ready to discuss how you can apply these trends to enhance customer engagement and retention strategies at Marcus by Goldman Sachs.