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- Tasks: Lead innovative marketing strategies for alternatives in a dynamic asset management environment.
- Company: Goldman Sachs, a global leader in finance and investment.
- Benefits: Competitive salary, generous vacation, health services, and fitness incentives.
- Why this job: Join a prestigious firm and shape the future of alternatives marketing.
- Qualifications: 7+ years in asset management marketing with strong strategic thinking skills.
- Other info: Collaborative culture with opportunities for professional growth and development.
The predicted salary is between 43200 - 72000 £ per year.
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading alternatives TPW marketing in EMEA and reporting to the Global Head of Alternatives Marketing. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. This is a new role that will help drive the global growth of Goldman Sachs Alternatives.
The VP will partner with sales teams, Alternatives Capital Formation team, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities- Marketing strategy: Develop and implement a cohesive EMEA TPW Alternatives marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA.
- Brand narrative: Ensure the Asset Management Alternatives value proposition, and associated third party wealth value proposition are infused through all related alternatives marketing activities in the EMEA.
- Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions.
- Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
- Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
- Fund updates: Assist in the fund update process helping to execute webinars, newsletters and communications to keep clients informed of fund developments.
- Media: Partner with Media Relations on relevant opportunities that showcase Alternatives transactions, leaders and awards.
- Events: Partner with events marketing and Alternatives Capital Formation for the Alts events, both proprietary and industry conference sponsorship and drive execution for Alts focused events.
- Business process enhancements: Use a data-driven and iterative approach to optimize marketing tactics and reporting against KPIs.
- Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment teams and key stakeholders across the global organization.
- 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing.
- In-depth knowledge of the alternatives industry clients, products, regulations, competitors, with knowledge about private equity and private credit.
- Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story.
- Well-developed strategic thinking with commercial awareness and business acumen.
- Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills.
- Experience with senior stakeholder engagement.
- Ability to prioritize and manage competing deadlines with strong attention to detail.
- Bachelor’s Degree (BA/BS); MBA and/or CAIA preferred.
Marketing employer: Goldman Sachs Bank AG
Contact Detail:
Goldman Sachs Bank AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the asset management and alternatives marketing space. Attend industry events, webinars, or even casual meet-ups to get your name out there and learn about potential opportunities.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights on platforms like LinkedIn. Post articles or comment on trends in alternatives marketing to position yourself as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Goldman Sachs’ recent projects, especially in alternatives marketing, and be ready to discuss how your experience aligns with their goals. This will show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and helps us keep track of all applicants efficiently.
We think you need these skills to ace Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Vice President in Marketing. Highlight your experience in asset management and alternatives marketing, and don’t forget to showcase your strategic thinking and integrated marketing skills.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your journey in marketing, especially in the alternatives space. Use it to connect your past experiences with the responsibilities outlined in the job description, showing us why you’re the perfect fit.
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. Whether it’s successful campaigns or client retention strategies, we want to see how you’ve made an impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Goldman Sachs Bank AG
✨Know Your Marketing Strategy
Before the interview, dive deep into Goldman Sachs' marketing strategies, especially around alternatives. Understand their approach to client engagement and how they position themselves in the EMEA market. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Industry Knowledge
Brush up on your knowledge of the alternatives industry, including private equity and private credit. Be prepared to discuss recent trends and how they impact marketing strategies. This will demonstrate your expertise and passion for the field.
✨Prepare for Stakeholder Engagement Scenarios
Think of examples from your past experiences where you've successfully engaged with senior stakeholders. Be ready to share how you navigated complex organisational structures and built strong relationships, as this is crucial for the role.
✨Quantify Your Successes
When discussing your previous campaigns, focus on quantifiable results. Use metrics to illustrate how your marketing efforts led to lead generation or client retention. This will show that you have a data-driven mindset, which is essential for optimising marketing tactics.
