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- Tasks: Manage and optimise digital marketing campaigns to drive customer acquisition and growth.
- Company: Join Goldman Sachs, a leading global investment banking firm with a diverse culture.
- Benefits: Enjoy competitive salary, generous vacation, health services, and financial wellness support.
- Why this job: Be part of innovative marketing strategies that make a real impact in the finance sector.
- Qualifications: 4+ years in B2C or agency performance marketing with strong acquisition skills.
- Other info: Dynamic team environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a proactive, curious, analytical, and highly motivated Campaigns Manager to join the Marketing team in our London office. This role will be responsible for managing and monitoring acquisition campaigns across digital marketing channels to meet the evolving needs of the business. We are looking for someone that can combine creativity with analytical rigour to create best in class marketing campaigns that deliver measurable performance. The successful candidate will be tasked with unlocking the best formula for growth through optimisation of existing and new paid media activity.
Responsibilities
- Day-to-day management of advertising campaigns through effective partnership with the creative and media agencies.
- Create, monitor, and optimise marketing campaigns around key product and category moments to meet business and commercial targets.
- Support the Acquisition lead with the management of Paid Search, Aggregators, Display and other paid marketing channels.
- Work with aggregator partners to identify opportunities to optimise performance, value, and scale.
- Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards.
- Leverage data-driven insights to monitor campaign performance and maximise conversions.
- Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary.
- Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines.
- Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel.
- Stay ahead of the latest trends in paid media, including new tools, platforms, and tactics.
- Produce and present regular performance marketing updates for BAU and Campaign activity.
- Ensure all media invoices are correct and future costs are accurately forecasted.
Experience and Skills
- Experience of supporting the delivery of multi-£m marketing budgets & campaigns.
- 4+ years working in a B2C or agency performance marketing/paid media function.
- Strong acquisition marketing skills, using multiple channels to effectively acquire customers.
- Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies.
- Track record of executing successful acquisition campaigns to drive customer and account growth.
- Clear communicator who can effectively speak in technology, marketing and experience terms.
Marcus by Goldman Sachs, Marketing Campaigns Manager, Associate, London London · United Kingdom[...] employer: Goldman Sachs Bank AG
Contact Detail:
Goldman Sachs Bank AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marcus by Goldman Sachs, Marketing Campaigns Manager, Associate, London London · United Kingdom[...]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Goldman Sachs. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of past campaigns you've managed. This will help you demonstrate your analytical and creative prowess during interviews.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest marketing tools and strategies. Being knowledgeable about what's hot in paid media can give you an edge in discussions with interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Goldman Sachs.
We think you need these skills to ace Marcus by Goldman Sachs, Marketing Campaigns Manager, Associate, London London · United Kingdom[...]
Some tips for your application 🫡
Show Your Analytical Side: Make sure to highlight your analytical skills in your application. We want to see how you can combine creativity with data-driven insights to optimise marketing campaigns. Share specific examples of how you've used analytics to drive performance in past roles.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to the role by using keywords from the job description. This shows us that you’ve done your homework and understand what we’re looking for in a Campaigns Manager.
Be Creative!: Since this role is all about creating best-in-class marketing campaigns, let your creativity shine through in your application. Whether it’s in your writing style or the way you present your experiences, we love seeing innovative approaches!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Goldman Sachs Bank AG
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns by Goldman Sachs and similar companies. Understand their strategies, successes, and areas for improvement. This will not only show your interest but also allow you to discuss how you can contribute to future campaigns.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Be ready to explain how you monitored campaign performance and optimised results. This is crucial for a role that combines creativity with analytical rigour.
✨Build Relationships
Highlight your experience in collaborating with creative and media agencies. Share stories about how you’ve successfully partnered with cross-functional teams to achieve marketing goals. This will demonstrate your ability to work effectively within a team environment.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in digital marketing and paid media. Be prepared to discuss new tools or platforms you’ve explored and how they could benefit Goldman Sachs. Showing that you’re proactive about learning will impress your interviewers.
