Marcus by Goldman Sachs, CRM Marketing Manager, Associate, London London · United Kingdom · Ass[...]

OUR IMPACT

Across Asset Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor‑led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra‑high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct‑to‑consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading‑edge technology, data, and design.

MARCUS BY GOLDMAN SACHS

As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing online savings products directly to individual consumers. Marcus combines Goldman Sachs’ over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers.

THE ROLE

We are seeking an analytical, detail‑oriented and strategically minded CRM Marketing Manager (Associate) to join our Marketing team. This role will be based in London. You’ll develop and execute data‑driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer‑centric mindset, thrives in a fast‑paced environment, and possesses excellent stakeholder management and project coordination skills.

RESPONSIBILITIES

• Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle.
• Manage end‑to‑end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis.
• Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements.
• Collaborate with cross‑functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards.
• Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments.
• Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages.
• Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience.
• Manage relationships with external agencies and technology vendors to ensure best‑in‑class CRM capabilities and execution.
• Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector.

EXPERIENCE AND SKILLS

• Approximately 5‑7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry.
• Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise‑level platforms).
• Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting.
• Demonstrated ability to develop and execute automated customer journeys and triggered email programmes.
• Experience managing email deliverability, list hygiene, and compliance with data protection regulations.
• Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies.
• Proficiency in HTML for email template development and troubleshooting.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities.