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- Tasks: Lead innovative marketing strategies for alternatives in a dynamic asset management environment.
- Company: Goldman Sachs, a global leader in finance and investment.
- Benefits: Competitive salary, generous vacation, health services, and family care support.
- Why this job: Join a prestigious firm and make a real impact in the alternatives market.
- Qualifications: 7+ years in asset management marketing with strong strategic thinking skills.
- Other info: Collaborative culture with excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading alternatives TPW marketing in EMEA and reporting to the Global Head of Alternatives Marketing. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. This is a new role that will help drive the global growth of Goldman Sachs Alternatives. The VP will partner with sales teams, Alternatives Capital Formation team, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities
- Marketing strategy: Develop and implement a cohesive EMEA TPW Alternatives marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA.
- Brand narrative: Ensure the Asset Management Alternatives value proposition, and associated third party wealth value proposition are infused through all related alternatives marketing activities in the EMEA.
- Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions.
- Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
- Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
- Fund updates: Assist in the fund update process helping to execute webinars, newsletters and communications to keep clients informed of fund developments.
- Media: Partner with Media Relations on relevant opportunities that showcase Alternatives transactions, leaders and awards.
- Events: Partner with events marketing and Alternatives Capital Formation for the Alts events, both proprietary and industry conference sponsorship and drive execution for Alts focused events.
- Business process enhancements: Use a data-driven and iterative approach to optimize marketing tactics and reporting against KPIs.
- Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment teams and key stakeholders across the global organization.
Qualifications
- 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing.
- In-depth knowledge of the alternatives industry clients, products, regulations, competitors, with knowledge about private equity and private credit.
- Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story.
- Well-developed strategic thinking with commercial awareness and business acumen.
- Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills.
- Experience with senior stakeholder engagement.
- Ability to prioritize and manage competing deadlines with strong attention to detail.
- Bachelor’s Degree (BA/BS); MBA and/or CAIA preferred.
Benefits
- We offer a wide range of health and welfare programs that vary depending on office location.
- We offer competitive vacation policies based on employee level and office location.
- We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected.
- We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP).
- To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers.
- We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms.
Marketing in London employer: Goldman Sachs Bank AG
Contact Detail:
Goldman Sachs Bank AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your relevant experience and skills, and don’t forget to showcase your passion for marketing and the alternatives sector.
✨Tip Number 4
Don’t just apply through job boards; head over to our website and submit your application directly. It shows initiative and gives you a better chance of getting noticed by the hiring team!
We think you need these skills to ace Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in asset management and alternatives marketing, and show how your skills align with the responsibilities outlined in the job description.
Showcase Your Strategic Thinking: In your application, emphasise your strategic thinking abilities. Provide examples of how you've developed and implemented marketing strategies in the past, especially in complex organisations like Goldman Sachs.
Highlight Collaboration Skills: Since this role involves working with various teams, make sure to mention your experience in cross-functional collaboration. Share specific instances where you’ve successfully partnered with different stakeholders to achieve marketing goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need to submit your application smoothly.
How to prepare for a job interview at Goldman Sachs Bank AG
✨Know Your Marketing Strategy
Before the interview, dive deep into Goldman Sachs' marketing strategies, especially around alternatives. Understand their approach to client engagement and how they position themselves in the EMEA market. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Client Research Skills
Be prepared to discuss how you've previously conducted client research and used insights to shape marketing campaigns. Bring examples of how your analysis has led to improved client perceptions or successful lead generation efforts.
✨Demonstrate Integrated Marketing Experience
Highlight your experience in developing and executing integrated marketing campaigns. Be ready to share specific examples where you collaborated with various teams, such as sales or product strategy, to achieve business objectives.
✨Prepare for Stakeholder Engagement
Since this role involves working with senior stakeholders, think of instances where you've successfully engaged with high-level clients or partners. Prepare to discuss your communication style and how you build relationships across complex organisations.
