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- Tasks: Manage and optimise digital marketing campaigns to drive customer acquisition.
- Company: Join Goldman Sachs, a leading global investment banking firm with a diverse culture.
- Benefits: Enjoy competitive salary, generous vacation, health services, and financial wellness support.
- Why this job: Be part of innovative marketing strategies that make a real impact in the finance sector.
- Qualifications: 4+ years in B2C or agency performance marketing with strong acquisition skills.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a proactive, curious, analytical, and highly motivated Campaigns Manager to join the Marketing team in our London office. This role will be responsible for managing and monitoring acquisition campaigns across digital marketing channels to meet the evolving needs of the business. We are looking for someone that can combine creativity with analytical rigour to create best in class marketing campaigns that deliver measurable performance. The successful candidate will be tasked with unlocking the best formula for growth through optimisation of existing and new paid media activity.
Responsibilities
- Day-to-day management of advertising campaigns through effective partnership with the creative and media agencies.
- Create, monitor, and optimise marketing campaigns around key product and category moments to meet business and commercial targets.
- Support the Acquisition lead with the management of Paid Search, Aggregators, Display and other paid marketing channels.
- Work with aggregator partners to identify opportunities to optimise performance, value, and scale.
- Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards.
- Leverage data-driven insights to monitor campaign performance and maximise conversions.
- Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary.
- Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines.
- Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel.
- Stay ahead of the latest trends in paid media, including new tools, platforms, and tactics.
- Produce and present regular performance marketing updates for BAU and Campaign activity.
- Ensure all media invoices are correct and future costs are accurately forecasted.
Experience and Skills
- Experience of supporting the delivery of multi-£m marketing budgets & campaigns.
- 4+ years working in a B2C or agency performance marketing/paid media function.
- Strong acquisition marketing skills, using multiple channels to effectively acquire customers.
- Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies.
- Track record of executing successful acquisition campaigns to drive customer and account growth.
- Clear communicator who can effectively speak in technology, marketing and experience terms.
Marcus by Goldman Sachs, Marketing Campaigns Manager, Associate, London London · United Kingdom[...] employer: Goldman Sachs Bank AG
Contact Detail:
Goldman Sachs Bank AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marcus by Goldman Sachs, Marketing Campaigns Manager, Associate, London London · United Kingdom[...]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Goldman Sachs. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of past campaigns you've managed. This will help you stand out and demonstrate your analytical and creative prowess.
✨Tip Number 3
Stay updated on trends! Make sure you're aware of the latest tools and tactics in paid media. This shows you're proactive and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team.
We think you need these skills to ace Marcus by Goldman Sachs, Marketing Campaigns Manager, Associate, London London · United Kingdom[...]
Some tips for your application 🫡
Show Your Analytical Side: Since the role is all about managing and optimising campaigns, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions in past marketing campaigns.
Be Creative!: We love creativity at StudySmarter! When writing your application, don’t just stick to the facts. Use engaging language and showcase your innovative ideas for marketing campaigns that could resonate with our audience.
Tailor Your Application: Make your application stand out by tailoring it to the specific role. Mention relevant experiences that align with the responsibilities listed in the job description, especially around acquisition campaigns and cross-functional collaboration.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're serious about joining the StudySmarter team!
How to prepare for a job interview at Goldman Sachs Bank AG
✨Know Your Campaigns
Before the interview, dive deep into recent marketing campaigns by Goldman Sachs and similar companies. Understand their strategies, successes, and areas for improvement. This will not only show your interest but also allow you to discuss how you can contribute to future campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive campaign performance in your previous roles. Bring metrics and results to the table, as this role requires a strong analytical mindset. Highlight any tools or software you’ve used to optimise campaigns.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Share experiences where you successfully partnered with creative or analytics teams to achieve campaign goals. Emphasise your communication skills and how you can bridge gaps between different departments.
✨Stay Ahead of Trends
Research the latest trends in digital marketing and paid media. Be ready to discuss new tools or platforms that could benefit Goldman Sachs' marketing efforts. Showing that you're proactive about learning and adapting will impress your interviewers.
