Head of Marketing in King's Lynn

Head of Marketing & Brand

Location: King's Lynn, Norfolk (Hybrid – 3 Days in Office)

Salary: Competitive Salary + 15% Bonus

The Opportunity

We are working with a well-established and growing premium fashion and lifestyle brand that is looking to appoint an experienced Head of Marketing & Brand to lead its brand marketing function through an exciting period of development.

With a strong reputation for quality, distinctive products and a loyal customer base, the business has ambitious plans to strengthen its position within the market and continue reaching new audiences.

This is a fantastic opportunity for a commercially minded and creative marketing professional who enjoys combining strategic thinking with hands-on involvement.

Reporting directly to the Chief Creative Officer, you will take responsibility for the overall brand marketing direction, overseeing creative campaigns, PR, organic social media, content and brand communications.

Importantly, this isn't a position for someone who wants to operate purely at a strategic level.

The business is looking for an individual who is comfortable rolling their sleeves up, supporting their team and taking an active role in delivering successful marketing initiatives.

Key Responsibilities

• Develop and implement a comprehensive brand marketing strategy that supports business growth, strengthens brand awareness and builds customer loyalty.
• Lead, mentor and develop an established marketing team, with three direct reports across PR, Social Media and Creative.
• Oversee the planning and delivery of integrated marketing campaigns, seasonal launches and key promotional activities.
• Work closely with the Chief Creative Officer to ensure the brand's identity, messaging and creative direction remain consistent across all channels.
• Take ownership of the organic social media strategy, ensuring content remains engaging, relevant and aligned with the wider brand objectives.
• Oversee creative production, including photography, video, campaign imagery and marketing materials.
• Manage PR and communications activity, working alongside internal teams and external agencies to increase brand visibility.
• Collaborate with Ecommerce, Digital, Retail and Product teams to ensure marketing activities support wider commercial objectives.
• Oversee the brand's visual merchandising direction, ensuring a consistent customer experience across retail locations.
• Manage marketing budgets, monitor campaign effectiveness and identify opportunities to improve performance.
• Stay informed of consumer trends, competitor activity and emerging opportunities within the fashion and lifestyle sectors.

About You

We are looking for an experienced and enthusiastic marketing professional who combines strong creative instincts with commercial awareness and proven leadership capabilities.

The ideal candidate will have:

Significant experience within a senior brand marketing position, ideally as a Head of Marketing, Head of Brand, Senior Marketing Manager or similar.

• A background within fashion, lifestyle, accessories, premium consumer goods or a similar brand-led environment.
• Previous experience working within a retail business would be highly advantageous.
• A proven track record of developing and delivering successful brand marketing strategies and creative campaigns.
• Strong knowledge of organic social media, PR, content creation and brand communications.
• Experience overseeing creative teams and managing external agencies.
• Demonstrable experience leading, motivating and developing marketing teams.
• The ability to balance long-term strategic planning with the day-to-day demands of a busy marketing department.
• Strong commercial awareness, with experience managing budgets and evaluating marketing performance.
• Excellent communication, organisation and stakeholder management skills.
• A proactive, collaborative and hands-on approach to leadership.

Above all, we are looking for someone who is passionate about building brands, understands the importance of delivering a premium customer experience and enjoys being actively involved in bringing creative ideas to life.

What's on Offer?

• Competitive basic salary, dependent on experience.
• 15% annual bonus opportunity.
• Hybrid working arrangement, with a minimum of three days per week in the office.
• The opportunity to lead an established team across PR, Social Media and Creative.
• Direct exposure to senior leadership and the opportunity to influence the future direction of an established British brand.
• A collaborative working environment within a growing and ambitious business.

#J-18808-Ljbffr