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- Tasks: Own the CRM strategy and create engaging campaigns across email, SMS, and direct mail.
- Company: Join a bold fashion brand on a mission to become a household name in the UK market.
- Benefits: Enjoy a competitive salary, benefits, and a vibrant team culture with monthly socials.
- Why this job: Be part of a fast-growing brand that values creativity, data, and connection.
- Qualifications: 2+ years of CRM experience, strong Klaviyo skills, and a creative, proactive mindset.
- Other info: Work from their Central London office 4 days a week in a tight-knit team.
The predicted salary is between 36000 - 60000 £ per year.
We’re working with a super exciting fashion brand that’s turning heads in the UK market. Bold, unapologetic and full of energy, this brand is on a mission to become a household name – and they’re looking for a talented CRM Manager to help them get there.
If you love the idea of owning CRM in a brand that values creativity, data and connection equally - this could be your next big move!
The Role:This is a hands-on role where you’ll have full ownership of CRM strategy and delivery. You’ll be the go-to expert on customer journeys - planning and launching campaigns across email, SMS and direct mail that keep the brand top of mind and customers coming back.
With Klaviyo as your main tool, you’ll use smart segmentation and automation to make each touchpoint meaningful - whether it’s growing the subscriber base, re-engaging lapsed customers, or elevating their popular subscription offering.
Day-to-day, you’ll:- Own the CRM strategy and manage the Klaviyo platform inside out.
- Build and send email, SMS and direct mail campaigns that people actually want to receive.
- Grow and engage the subscriber list – with a particular focus on their subscription offering.
- Use data to segment audiences and create personalised, high-performing journeys.
- Help win back lapsed customers with creative, targeted messaging.
- Report on performance and use insights to shape future campaigns.
- Champion customer retention – turning one-time shoppers into loyal fans.
- At least 2 years of CRM experience (management experience not required!), ideally in a fashion, lifestyle or beauty ecommerce brand.
- Strong hands-on experience with Klaviyo – you know your flows, segments and dashboards.
- A creative eye with a strategic mind – you know how to design eye catching, on-brand email campaigns that tell a story.
- You’re proactive, curious and always looking for ways to improve.
- A people-person who thrives in a busy, fast-paced environment.
- Happy working from their Central London office 4 days a week (they’re a tight-knit, in-office team!).
This is your chance to step into a visible role within a brand that’s growing fast and genuinely values its people. You’ll be part of a tight-knit, ambitious team that loves what they do and celebrates wins together - whether that’s monthly socials, office treats, or standout team events.
Customer Relationship Management Specialist employer: Golden Fox Recruitment
Contact Detail:
Golden Fox Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Specialist
✨Tip Number 1
Familiarise yourself with Klaviyo, as it's the main tool for this role. Consider taking an online course or watching tutorials to deepen your understanding of its features, especially flows and segments, which will be crucial for your success.
✨Tip Number 2
Showcase your creativity by preparing a mock email campaign that aligns with the fashion brand's identity. This will demonstrate your ability to design eye-catching content and your understanding of customer engagement strategies.
✨Tip Number 3
Network with professionals in the fashion and e-commerce sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive CRM strategies in previous roles. Being able to articulate your experience with audience segmentation and campaign performance will set you apart from other candidates.
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the CRM Manager position. Tailor your application to highlight your relevant experience in CRM, especially with Klaviyo.
Craft a Compelling CV: Ensure your CV showcases your CRM experience, particularly any hands-on work with Klaviyo. Include specific examples of campaigns you've managed, focusing on metrics that demonstrate your impact on customer engagement and retention.
Write a Tailored Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with the brand's mission. Highlight your creative approach to CRM and your ability to analyse data for effective campaign strategies.
Showcase Your Creativity: If possible, include a portfolio or examples of previous email campaigns or customer journeys you've designed. This will help demonstrate your creative eye and strategic mindset, which are crucial for this role.
How to prepare for a job interview at Golden Fox Recruitment
✨Showcase Your CRM Expertise
Make sure to highlight your hands-on experience with CRM tools, especially Klaviyo. Be prepared to discuss specific campaigns you've managed and the results they achieved, as this will demonstrate your capability to own the CRM strategy.
✨Demonstrate Creativity in Campaigns
Since the brand values creativity, come prepared with examples of eye-catching email or SMS campaigns you've designed. Discuss how you used storytelling to engage customers and how you tailored content to different segments.
✨Emphasise Data-Driven Decisions
Be ready to talk about how you've used data to inform your CRM strategies. Share instances where you segmented audiences effectively or re-engaged lapsed customers through targeted messaging, showcasing your analytical skills.
✨Express Your Passion for Fashion
As this role is within a fashion brand, convey your enthusiasm for the industry. Share your insights on current trends and how they can influence customer engagement, showing that you're not just a CRM specialist but also a brand advocate.
