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For Companies At a Glance
- Tasks: Lead customer engagement and retention through creative, data-driven CRM campaigns.
- Company: Join a fast-growing luxury fashion brand making waves in the industry.
- Benefits: Enjoy a starting salary of £35,000, 23 days holiday, product discounts, and team socials.
- Why this job: Shape CRM strategy and enhance customer journeys while working with a dynamic team.
- Qualifications: 2+ years in CRM or email marketing; knowledge of tools like Klaviyo and basic HTML/CSS.
- Other info: This role offers a chance to make a real impact on customer loyalty and brand growth.
The predicted salary is between 28000 - 42000 £ per year.
Customer Relationship Management Manager
A fast-growing luxury fashion brand is looking for a CRM Manager to take the lead on customer engagement, retention and lifecycle marketing. This is a fantastic opportunity to shape CRM strategy, create impactful campaigns and enhance the customer journey across multiple digital channels.
Working closely with the eCommerce and marketing teams, you’ll be responsible for developing personalised, data-driven campaigns across email, SMS and app notifications. This is a role for someone who loves combining creativity with data and enjoys optimising campaigns to enhance customer loyalty, maximise customer lifetime value and drive revenue growth.
Key Responsibilities include:
- Planning and delivering CRM campaigns across email, SMS and app push notifications, ensuring messaging is engaging and aligned with the brand.
- Developing automated workflows, including welcome sequences, abandoned cart recovery and post-purchase engagement, to enhance the customer experience.
- Analysing customer data and purchasing behaviour to create targeted segmentation strategies that increase engagement and retention.
- Running A/B testing on subject lines, content and timing to optimise performance and improve open rates, click-throughs and conversions.
- Working closely with design and content teams to create visually appealing, on-brand marketing materials.
- Staying up to date with industry trends and emerging technologies to introduce new strategies that keep campaigns fresh and innovative.
What you’ll need to be successful:
- A minimum of 2 years’ experience in CRM, email marketing, or lifecycle marketing within fashion, retail or consumer brands.
- Knowledge of CRM platforms such as Klaviyo, SMS Bump, PushOwl or similar tools.
- Strong analytical skills with the ability to interpret customer insights and turn them into actionable marketing strategies.
- A solid understanding of audience segmentation, automation and personalisation.
- Basic knowledge of HTML and CSS for email formatting is beneficial.
- Familiarity with Shopify, WooCommerce, or other eCommerce platforms.
- A creative mindset and a keen eye for brand consistency and customer experience.
What’s on offer?
- Starting salary of £35,000 + bonus
- 23 days holiday + additional benefits including product discounts and team socials.
This is an exciting opportunity to take ownership of CRM within a fast-growing brand and have a real impact on customer retention and engagement. If you have a passion for customer experience and data-driven marketing, we’d love to hear from you!
For more information, please contact Jack @ Golden Fox Recruitment on 0121 500 0108 or Jack@golden-fox.co.uk.
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Customer Relationship Management Manager employer: Golden Fox Recruitment
Contact Detail:
Golden Fox Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and lifecycle marketing, especially within the fashion industry. This knowledge will not only help you during interviews but also demonstrate your passion for the role and the brand.
✨Tip Number 2
Network with professionals in the CRM field, particularly those who have experience in fashion or retail. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise customer engagement.
✨Tip Number 4
Brush up on your knowledge of CRM platforms like Klaviyo and SMS Bump. If you have experience with these tools, be prepared to discuss how you've leveraged them to create effective campaigns and improve customer retention.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, and lifecycle marketing. Use specific examples from your past roles that demonstrate your ability to create data-driven campaigns and enhance customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and data-driven marketing. Mention how your skills align with the responsibilities outlined in the job description, such as developing automated workflows and analysing customer data.
Showcase Analytical Skills: Provide examples of how you've used analytical skills to interpret customer insights and develop targeted segmentation strategies. Highlight any experience with A/B testing and how it improved campaign performance.
Highlight Technical Proficiency: Mention your familiarity with CRM platforms like Klaviyo or SMS Bump, as well as any knowledge of HTML and CSS for email formatting. This will show that you have the technical skills necessary for the role.
How to prepare for a job interview at Golden Fox Recruitment
✨Showcase Your Analytical Skills
As a CRM Manager, you'll need to demonstrate your ability to analyse customer data effectively. Be prepared to discuss specific examples of how you've used data to inform your marketing strategies and improve customer engagement in previous roles.
✨Highlight Your Creativity
This role requires a blend of creativity and data-driven decision-making. Bring examples of successful campaigns you've created, focusing on how you combined creative elements with analytical insights to drive results.
✨Familiarise Yourself with Relevant Tools
Make sure you know the CRM platforms mentioned in the job description, such as Klaviyo or SMS Bump. If you have experience with these tools, be ready to discuss how you've used them to enhance customer journeys and retention.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-life scenarios. Think about how you would approach challenges like abandoned cart recovery or creating automated workflows, and be ready to share your thought process.
