Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer engagement and retention through creative, data-driven CRM campaigns.
- Company: Join a fast-growing luxury fashion brand making waves in the eCommerce space.
- Benefits: Enjoy a competitive salary, bonus, 23 days holiday, product discounts, and team socials.
- Why this job: Shape CRM strategy and enhance customer journeys while working with a dynamic team.
- Qualifications: 2+ years in CRM or email marketing; knowledge of tools like Klaviyo and Shopify is a plus.
- Other info: This role offers a chance to make a real impact on customer loyalty and brand growth.
The predicted salary is between 28000 - 40000 £ per year.
A fast-growing luxury fashion brand is looking for a CRM Manager to take the lead on customer engagement, retention and lifecycle marketing. This is a fantastic opportunity to shape CRM strategy, create impactful campaigns and enhance the customer journey across multiple digital channels. Working closely with the eCommerce and marketing teams, you’ll be responsible for developing personalised, data-driven campaigns across email, SMS and app notifications. This is a role for someone who loves combining creativity with data and enjoys optimising campaigns to enhance customer loyalty, maximise customer lifetime value and drive revenue growth.
Key Responsibilities include:
- Planning and delivering CRM campaigns across email, SMS and app push notifications, ensuring messaging is engaging and aligned with the brand.
- Developing automated workflows, including welcome sequences, abandoned cart recovery and post-purchase engagement, to enhance the customer experience.
- Analysing customer data and purchasing behaviour to create targeted segmentation strategies that increase engagement and retention.
- Running A/B testing on subject lines, content and timing to optimise performance and improve open rates, click-throughs and conversions.
- Working closely with design and content teams to create visually appealing, on-brand marketing materials.
- Staying up to date with industry trends and emerging technologies to introduce new strategies that keep campaigns fresh and innovative.
What you’ll need to be successful:
- A minimum of 2 years’ experience in CRM, email marketing, or lifecycle marketing within fashion, retail or consumer brands.
- Knowledge of CRM platforms such as Klaviyo, SMS Bump, PushOwl or similar tools.
- Strong analytical skills with the ability to interpret customer insights and turn them into actionable marketing strategies.
- A solid understanding of audience segmentation, automation and personalisation.
- Basic knowledge of HTML and CSS for email formatting is beneficial.
- Familiarity with Shopify, WooCommerce, or other eCommerce platforms.
- A creative mindset and a keen eye for brand consistency and customer experience.
What’s on offer?
- £35,000 - £40,000 + bonus
- 23 days holiday + additional benefits including product discounts and team socials.
This is an exciting opportunity to take ownership of CRM within a fast-growing brand and have a real impact on customer retention and engagement. If you have a passion for customer experience and data-driven marketing, we’d love to hear from you!
Customer Relationship Management Manager employer: Golden Fox Recruitment
Contact Detail:
Golden Fox Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and lifecycle marketing, especially within the fashion industry. This knowledge will not only help you during interviews but also demonstrate your passion for the role and the brand.
✨Tip Number 2
Network with professionals in the eCommerce and CRM fields. Attend industry events or join online forums to connect with others who can provide insights or even referrals that could help you land the job.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful campaigns in the past. Be ready to discuss specific metrics and outcomes during your interview to highlight your impact.
✨Tip Number 4
Research the company’s current CRM strategies and campaigns. Being able to discuss their existing efforts and suggest potential improvements will set you apart as a proactive candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, and lifecycle marketing. Emphasise your achievements in customer engagement and retention, particularly within the fashion or retail sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer experience and data-driven marketing. Mention specific campaigns you've worked on and how they align with the responsibilities of the CRM Manager role.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies. Discuss any experience you have with A/B testing and segmentation strategies to demonstrate your analytical capabilities.
Highlight Technical Proficiency: Mention your familiarity with CRM platforms like Klaviyo or SMS Bump, as well as eCommerce platforms such as Shopify or WooCommerce. If you have basic knowledge of HTML and CSS, be sure to include that too.
How to prepare for a job interview at Golden Fox Recruitment
✨Showcase Your Data Skills
As a CRM Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss how you've used data to inform your marketing strategies in the past, and share specific examples of successful campaigns you've run.
✨Highlight Your Creativity
This role requires a blend of creativity and data-driven decision-making. Bring examples of innovative campaigns you've developed, especially those that enhanced customer engagement or retention. Show how you can think outside the box while still aligning with brand values.
✨Familiarise Yourself with Relevant Tools
Make sure you're well-versed in CRM platforms like Klaviyo or SMS Bump. If you have experience with these tools, be ready to discuss how you've utilised them to create automated workflows or targeted campaigns in previous roles.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for optimising campaign performance. Be ready to explain your approach to testing different elements, such as subject lines or content, and share any insights you've gained from past tests that led to improved results.
