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For Companies At a Glance
- Tasks: Lead the CRM strategy, creating engaging campaigns that connect with customers.
- Company: Join a fast-growing Manchester fashion brand focused on community engagement.
- Benefits: Enjoy a competitive salary, development opportunities, and a vibrant work culture.
- Why this job: Perfect for creative data lovers wanting to make an impact in a dynamic environment.
- Qualifications: 3+ years in CRM, experience with Klaviyo, and a flair for creativity and analysis.
- Other info: Work 4 days a week in the office, with plenty of autonomy and team collaboration.
The predicted salary is between 42000 - 48000 £ per year.
We’re working with an exciting Manchester-based fashion brand that’s growing fast and building serious momentum. They’re focused on how they engage and retain their community and as they scale, they’re looking for a CRM Manager to shape and lead their retention strategy. If you thrive in a creative yet data-driven environment, this could be the perfect role for you!
This is a hands-on, strategic role where you’ll be the link between data and creative – building campaigns that don’t just land but genuinely connect. From automated journeys to loyalty programmes, you’ll be central to how the brand speaks to its customers and keeps them coming back for more.
As CRM Manager you will:
- Own the end-to-end CRM strategy – from planning and execution to analysis and optimisation
- Deliver multi-channel campaigns across email, SMS and push that drive retention and engagement
- Develop smart segmentation strategies and tailored customer journeys that feel personal and timely
- Build automated flows such as welcome, post-purchase and win-back
- Collaborate with creative and marketing teams to ensure messaging is consistent and on-brand
- Take ownership of the CRM calendar – coordinating drops, launches and engagement campaigns
- Run A/B tests, tracking performance and using insights to make campaigns even stronger
- Help shape and manage loyalty and VIP initiatives
- Keep an eye on the competition and bring new ideas to the table
The successful CRM Manager will have:
- 3+ years of CRM experience within a fast-paced DTC fashion, beauty, or lifestyle brand
- Strong hands-on experience using Klaviyo - confident building automated flows, segmenting audiences, analysing performance and driving retention through data-led campaigns
- A creative eye and strong commercial awareness – you know how to balance design with results
- Confident analysing performance metrics and using data to drive improvements
- Basic HTML/CSS knowledge for email formatting is a plus
- A proactive approach and a collaborative mindset – you enjoy working across teams and making things happen
What’s on offer:
- £35,000 – £45,000 basic salary (depending on experience)
- The chance to join a genuinely exciting brand in growth mode
- Plenty of opportunities for development and progression as the team expands
- Lots of autonomy, great work culture and a team that values your ideas
Interested? Click 'Apply Now' for immediate consideration, or contact Angelina @ Golden Fox Recruitment for more information.
CRM Manager employer: Golden Fox Recruitment Ltd
Contact Detail:
Golden Fox Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the fashion industry. Understanding what works for other brands can give you a competitive edge and help you bring fresh ideas to the table during interviews.
✨Tip Number 2
Showcase your hands-on experience with Klaviyo by preparing examples of successful campaigns you've managed. Be ready to discuss how you built automated flows and segmented audiences, as this will demonstrate your expertise in driving retention.
✨Tip Number 3
Prepare to discuss your approach to A/B testing and how you've used data to optimise campaigns in the past. Highlight specific metrics you've improved and be ready to explain your thought process behind those decisions.
✨Tip Number 4
Network with professionals in the fashion and CRM sectors. Engaging with others in the industry can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach during the application process.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant CRM experience, especially in the fashion or lifestyle sector. Emphasise your hands-on experience with Klaviyo and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and how you can contribute to the brand's retention strategy. Mention specific examples of past successes and how they relate to the role.
Showcase Your Data Skills: In your application, highlight your ability to analyse performance metrics and use data to drive improvements. Provide examples of how you've used data to inform your CRM strategies in previous roles.
Demonstrate Creativity: Since the role requires a balance of creativity and data-driven decision-making, include examples of innovative campaigns you've developed. Discuss how you collaborated with creative teams to achieve results.
How to prepare for a job interview at Golden Fox Recruitment Ltd
✨Showcase Your CRM Expertise
Make sure to highlight your 3+ years of CRM experience, especially within the fashion, beauty, or lifestyle sectors. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Data-Driven Decision Making
Since this role is heavily focused on data, come ready to explain how you've used data analytics to inform your strategies. Discuss any A/B tests you've run and the insights gained from them.
✨Emphasise Your Creative Side
While data is crucial, creativity is equally important. Share examples of how you've balanced creative ideas with commercial outcomes in your previous roles, particularly in campaign development.
✨Prepare for Collaboration Questions
This position requires a collaborative mindset. Think of instances where you've worked with marketing or creative teams to ensure messaging consistency. Be ready to discuss how you foster teamwork and drive projects forward.
