At a Glance
- Tasks: Lead global trading operations for TOPSHOP and TOPMAN, optimising online and offline sales strategies.
- Company: Join iconic British fashion brands with a rich heritage and a mission to innovate in fashion.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days paid leave.
- Why this job: Be part of a dynamic team driving growth in a fast-paced environment with creative freedom.
- Qualifications: Proven e-commerce experience, strong analytical skills, and a passion for fashion are essential.
- Other info: This role is based in London and offers a chance to influence brand strategy globally.
The predicted salary is between 43200 - 72000 £ per year.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
We are seeking a digitally focused Commercial operator to optimise the TOPSHOP & TOPMAN trading approach globally as the brands enter their next phase of growth. The role will build the brands’ trading calendar for core geographies, assessing the competitive backdrop and market idiosyncrasies and designing and implementing commercial actions to communicate our product and brand messages and increase full price sales.
The role is based in our London HQ, will report directly into the Managing Director, TOPSHOP & TOPMAN, and will work closely with the TSTM Product, Marketing and Performance & Insights teams.
You will:
- Be responsible for the global trading operation of the Topshop and Topman brands across offline and online channels including Topshop.com and ASOS.com.
- Work closely with TSTM Performance & Insights team to develop and monitor customer KPIs, sales and profit.
- Combine a fashion and brand driven mindset with a data-obsessed approach to define and analyse our global trading strategy.
- Adapt onsite navigation and content according to customer behaviour and seasonality to optimise the customer experience and drive full-price sell-through.
- Collaborate with Customer & Marketing team to maximise ROI of marketing activities.
- Determine and implement regional merchandising, pricing and promotional strategies.
- Provide input on local market preferences into the category planning and buying process.
- Monitor and benchmark the performance across all customer touch points and identify opportunities for improvement.
- Be a strong coach and manager, and demonstrate exceptional cross-functional leadership and influencing skills.
We are looking for exceptional candidates with the following strengths:
- Proactive, inquisitive, analytical, results-oriented and experienced in utilising data to drive decision-making.
- Strategic commercial thinking; the ability to translate customer needs and commercial opportunities to a sound commercial plan that yields short and long-term results.
- Strong communication and relationship building skills, with the ability to influence senior business stakeholders confidently.
- Proven international e-commerce experience in a customer-focused, commercial leadership role. Preference for fashion brand experience.
- Profound knowledge of trends, customer needs and the competitive landscape.
- Proven ability to drive operational execution; a hands-on commercial operator.
- Experience in leading and developing teams, providing inspirational leadership and coaching.
- Exceptional communication: skilled at producing and presenting concise and informative presentations demonstrating vision, progress and plan for execution to senior management.
- Strong analytical and conceptual skillset.
- A fast thinker, who works proactively to achieve stretch goals, in a dynamic and fast-paced environment.
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Retail
TOPSHOP/ TOPMAN - Head of Global Trade (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TOPSHOP/ TOPMAN - Head of Global Trade (Basé à London)
✨Tip Number 1
Familiarise yourself with the latest trends in global fashion retail, especially those relevant to TOPSHOP and TOPMAN. Understanding their brand identity and how they position themselves in the market will help you articulate your vision for their trading strategy.
✨Tip Number 2
Network with professionals in the fashion and e-commerce sectors. Attend industry events or webinars where you can meet people who work at ASOS or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive commercial decisions in previous roles. Being able to demonstrate your analytical skills and strategic thinking will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership experience by highlighting instances where you've successfully managed teams or projects. Emphasising your ability to inspire and coach others will resonate well with the expectations for this role.
We think you need these skills to ace TOPSHOP/ TOPMAN - Head of Global Trade (Basé à London)
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with TOPSHOP and TOPMAN's history, values, and current market position. This will help you tailor your application to reflect your understanding of their brand identity and mission.
Highlight Relevant Experience: Emphasise your international e-commerce experience and any previous roles in fashion or retail. Use specific examples to demonstrate how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used data to inform decision-making in past positions. Highlight any tools or methodologies you are familiar with that can support this.
Craft a Compelling Cover Letter: Write a cover letter that not only summarises your CV but also conveys your passion for the fashion industry and your vision for the brands' growth. Make sure to address how you can contribute to their trading strategy and customer engagement.
How to prepare for a job interview at Golden Bees
✨Research the Brands
Before your interview, make sure to dive deep into the history and values of TOPSHOP and TOPMAN. Understanding their heritage and current market position will help you articulate how your experience aligns with their mission.
✨Showcase Your Data Skills
Since the role requires a data-obsessed approach, be prepared to discuss specific examples of how you've used data to drive commercial decisions in previous roles. Highlight any tools or methodologies you are familiar with.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Prepare scenarios where you had to adapt trading strategies based on customer behaviour or market trends, and be ready to discuss the outcomes.
✨Demonstrate Leadership Qualities
As a potential manager, it's crucial to showcase your leadership style. Be ready to share experiences where you successfully led a team, mentored others, or influenced stakeholders, especially in a fast-paced environment.