Senior Product Marketing Manager B2B2C (Basé à London)

Our Story

Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.

This is an exciting new role in a growing Product Marketing function with the ambition to take our B2B-facing propositions to the next level of scale and help us become a top 2 player in the category. Initially working across three key products – retail finance, car finance and partnerships – this individual will be tasked to develop and communicate compelling Zopa Bank propositions to our core market targeting Corporate and Enterprise audiences.

Ultimately we want to bring what makes Zopa Bank different - a high level of ease and exceptional value - to these sectors to drive better commercial growth for our partners. This means thinking B2B2C, starting with the end user and working backwards to help our clients and partners build genuinely impactful products. This person will partner closely with our Product and Sales/Commercial teams to deliver strong go-to-market plans and innovative B2B activations to help our products stand out and cut through. Our B2B clients span established retailers, large-scale car dealerships, sector brokers or bigger businesses looking to extend into financial services.

Key responsibilities

• Develop and execute an innovative approach to product marketing in line with our B2B strategic objectives and growth targets.
• Bring a value proposition approach to every stage of the product lifecycle, so that marketing is embedded into the product development process.
• Synthesise customer research and competitor analysis with a view to how to bring Zopa’s B2B product value to the market in the most effective way.
• Co-create and present compelling features with Product Management and Product Design with consideration to their marketability.
• Elevate the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging and associated collateral for Sales/Commercial teams to utilise in pitch decks effectively.
• Develop the go-to-market approach and integrate launch plans - including product naming - for any significant releases or key feature innovations.
• Create and manage content marketing outputs (e.g. white papers, case studies, webinars, blogs) to help engage decision makers and nurture leads.
• Manage our key owned channels and touchpoints (e.g. Zopa.com, landing pages) to improve organic traffic and leads, and leverage email marketing to develop deeper engagement with our target audience.
• Improve our profile with the relevant tradeshows and event presence, as well as partner with our PR team to leverage the right B2B press and social opportunities (e.g. LinkedIn).
• Manage key activations and coordinate campaigns on a quarterly cycle, partner with the relevant Growth, Marketing and PR specialists to leverage our wider capabilities and channels holistically.

About you, ideally your track record and experience will look something like:

• You have extensive experience working in B2B product marketing and/or a highly related marketing specialism.
• You ‘speak B2C too’ - AKA are comfortable switching codes between what consumers and end users need vs the commercial goals of a B2B customer.
• You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow.
• Some fintech experience is preferable but not essential.
• You will have a nice mixture of strategic skillsets (e.g. proposition development) but are also adept in B2B operational marketing tactics (e.g. campaign management and activations).

Your attitude and skills might look like:

• You have an end-to-end perspective on marketing and product. You can naturally engage with different functional specialists and subject matter experts quickly.
• You will be highly entrepreneurial by nature with a bias for action. You enjoy getting stuck into new problems every day and have energy to deliver positive outcomes and key results for the business.
• You are a great communicator and actively represent your discipline in the way you tell simple but compelling stories about the product and Zopa experience.

We value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.