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- Tasks: Lead bold initiatives to enhance Reebok's brand relevance in sport and lifestyle.
- Company: Reebok is a leading global athletic footwear and apparel brand.
- Benefits: Enjoy excellent salary, bonuses, and career growth opportunities.
- Why this job: Shape Reebok's digital identity and cultural footprint while inspiring Gen Z.
- Qualifications: 8-10 years in brand marketing with a focus on Gen Z strategies.
- Other info: Hands-on role with opportunities for creative collaboration and team leadership.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle. This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.
Key Objectives
- Grow brand awareness and love for the brand
- Strengthen Reebok’s cultural voice and cross-channel storytelling
- Activate lifestyle and sport touchpoints through meaningful connections
- Deliver high-impact brand experiences that inspire and convert
Scope of Work & Core Responsibilities
- Brand & Digital Audit
- Review, refine, develop the digital presence of the brand
- Identify emerging platforms, creators, collectives, and youth subcultures to partner with
- Lead influencer strategy and micro-community building across sport, street, and lifestyle
- Drive Gen Z-first thinking across all brand marketing and connection points
- Strategic Brand Planning
- Define brand moments, launches, and cultural milestones that Reebok should own
- Map Reebok’s presence across sport and lifestyle to balance performance and relevance
- Build seasonal frameworks that combine data, culture, and creativity
- Cultural Collaborations & Partnerships
- Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
- Initiate strategic partnerships across music, art, fitness, and fashion
- Champion local storytelling through city activations and talent-led moments
- Content & Experience Leadership
- Oversee creation of 360° campaigns—from social-first assets to retail takeovers
- Collaborate with creative and agency teams to produce engaging, mobile-first content
- Plan and lead Reebok pop-ups, live events, seeding programs, and activations
- Budget & Team Management
- Own the EU brand connections budget, driving ROI through prioritised impact
- Lead and mentor a team of brand and community marketers
- Drive synergy across global, regional, and local marketing functions
Ideal Candidate:
- 8–10 years of brand, content, or cultural marketing experience
- Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
- Proven track record of delivering Gen Z-centric marketing strategies and experiences
- Strong social and content DNA, with deep knowledge of emerging platforms and communities
- Experienced in leading campaigns, building cultural partnerships, and running activations
- Hands-on and collaborative, with the ability to lead teams and influence across functions
- Entrepreneurial, creative, and fluent in the cultural currency of sport and style
Excellent salary, bonus and career prospects.
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK- Head of Brand Connections (Basé à London)
✨Tip Number 1
Familiarise yourself with Reebok's current brand initiatives and campaigns. Understanding their recent collaborations and marketing strategies will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with professionals in the fashion and activewear industries, especially those who have experience with Gen Z marketing. Attend relevant events or join online communities to build connections that could provide insights or referrals.
✨Tip Number 3
Showcase your understanding of emerging platforms and youth subcultures by engaging with them on social media. Create content that reflects your knowledge of these trends, as this will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led or contributed to, particularly those that resonate with Gen Z. Highlight your ability to create impactful brand experiences that align with Reebok's vision.
We think you need these skills to ace REEBOK- Head of Brand Connections (Basé à London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Head of Brand Connections role at Reebok. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should reflect your 8-10 years of relevant experience in brand, content, or cultural marketing. Emphasise your achievements in leading campaigns and building partnerships, particularly those that resonate with Gen Z.
Write a Strong Cover Letter: In your cover letter, express your passion for the brand and the industry. Discuss specific examples of how you've successfully driven brand awareness and cultural relevance in previous roles, and how you can bring that expertise to Reebok.
Showcase Your Digital Savvy: Given the focus on digital identity and social media, include examples of your work with emerging platforms and your understanding of youth subcultures. Highlight any successful digital campaigns you've led that align with Reebok's vision.
How to prepare for a job interview at Golden Bees
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Reebok's history, values, and recent campaigns. Understanding their brand identity will help you articulate how your vision aligns with theirs.
✨Showcase Your Cultural Awareness
Given the role's focus on cultural connections, be prepared to discuss current trends in fashion, fitness, and youth culture. Highlight any relevant experiences where you've successfully engaged with these communities.
✨Prepare for Strategic Discussions
Expect to dive deep into strategic brand planning. Be ready to share examples of how you've developed and executed marketing strategies that resonate with Gen Z and other target demographics.
✨Demonstrate Leadership Skills
As a leadership role, it's crucial to showcase your ability to mentor and lead teams. Prepare anecdotes that illustrate your collaborative approach and how you've driven successful projects in the past.
