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- Tasks: Lead bold initiatives to enhance Reebok's brand relevance in sport and lifestyle.
- Company: Join Reebok, a leading brand in fitness and streetwear, shaping culture and style.
- Benefits: Enjoy excellent salary, bonuses, and career growth opportunities.
- Why this job: Be at the forefront of cultural marketing, driving impactful experiences for Gen Z.
- Qualifications: 8-10 years in brand or cultural marketing, with a focus on youth-driven strategies.
- Other info: Hands-on role with a chance to influence across global and local marketing functions.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle. This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.
Key Objectives
- Grow brand awareness and love for the brand
- Strengthen Reebok’s cultural voice and cross-channel storytelling
- Activate lifestyle and sport touchpoints through meaningful connections
- Deliver high-impact brand experiences that inspire and convert
Scope of Work & Core Responsibilities
- Brand & Digital Audit
- Review, refine, develop the digital presence of the brand
- Identify emerging platforms, creators, collectives, and youth subcultures to partner with
- Lead influencer strategy and micro-community building across sport, street, and lifestyle
- Drive Gen Z-first thinking across all brand marketing and connection points
- Strategic Brand Planning
- Define brand moments, launches, and cultural milestones that Reebok should own
- Map Reebok’s presence across sport and lifestyle to balance performance and relevance
- Build seasonal frameworks that combine data, culture, and creativity
- Cultural Collaborations & Partnerships
- Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
- Initiate strategic partnerships across music, art, fitness, and fashion
- Champion local storytelling through city activations and talent-led moments
- Content & Experience Leadership
- Oversee creation of 360° campaigns—from social-first assets to retail takeovers
- Collaborate with creative and agency teams to produce engaging, mobile-first content
- Plan and lead Reebok pop-ups, live events, seeding programs, and activations
- Budget & Team Management
- Own the EU brand connections budget, driving ROI through prioritised impact
- Lead and mentor a team of brand and community marketers
- Drive synergy across global, regional, and local marketing functions
Ideal Candidate:
- 8–10 years of brand, content, or cultural marketing experience
- Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
- Proven track record of delivering Gen Z-centric marketing strategies and experiences
- Strong social and content DNA, with deep knowledge of emerging platforms and communities
- Experienced in leading campaigns, building cultural partnerships, and running activations
- Hands-on and collaborative, with the ability to lead teams and influence across functions
- Entrepreneurial, creative, and fluent in the cultural currency of sport and style
Excellent salary, bonus and career prospects.
REEBOK- Head of Brand Connections (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK- Head of Brand Connections (Basé à London)
✨Tip Number 1
Familiarise yourself with Reebok's current brand initiatives and campaigns. Understanding their recent projects will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with professionals in the fashion and activewear industries, especially those who have experience with Gen Z marketing. Building connections can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on emerging social media platforms and trends that resonate with Gen Z. Being able to discuss these trends and how they can be leveraged for Reebok will demonstrate your cultural awareness and strategic thinking.
✨Tip Number 4
Prepare examples of successful brand collaborations or campaigns you've led in the past. Highlighting your hands-on experience and results will showcase your ability to drive impactful brand connections at Reebok.
We think you need these skills to ace REEBOK- Head of Brand Connections (Basé à London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Head of Brand Connections role at Reebok. Tailor your application to highlight relevant experiences that align with their focus on brand perception and cultural relevance.
Craft a Compelling CV: Your CV should reflect your 8–10 years of experience in brand, content, or cultural marketing. Emphasise your background in fashion, streetwear, or activewear, and include specific examples of successful Gen Z-centric marketing strategies you've implemented.
Write a Strong Cover Letter: In your cover letter, express your passion for Reebok and its brand values. Discuss how your skills in leading campaigns and building cultural partnerships can contribute to their goals. Be sure to mention any relevant experience with influencer strategies and community building.
Showcase Your Creativity: Since the role involves overseeing engaging content and experiences, consider including a portfolio or links to past campaigns you've led. Highlight your ability to create mobile-first content and any innovative ideas you have for Reebok's brand activations.
How to prepare for a job interview at Golden Bees
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Reebok's history, values, and recent campaigns. Understanding their brand identity and how they connect with their audience will help you articulate your vision for enhancing their brand connections.
✨Showcase Your Cultural Awareness
Given the role's focus on cultural relevance, be prepared to discuss current trends in fashion, fitness, and youth culture. Highlight any previous experiences where you've successfully tapped into cultural movements or collaborated with influencers that resonate with Gen Z.
✨Prepare Strategic Ideas
Think of innovative strategies that could elevate Reebok’s presence in both sport and lifestyle sectors. Presenting a few well-thought-out ideas during the interview can demonstrate your proactive approach and strategic thinking.
✨Emphasise Team Leadership Skills
As this role involves leading a team, be ready to share examples of how you've successfully managed and mentored teams in the past. Discuss your leadership style and how you foster collaboration and creativity within your team.
