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For Companies At a Glance
- Tasks: Lead customer marketing and education initiatives to drive engagement and success.
- Company: Join Smartly, a global leader in AI-powered advertising technology.
- Benefits: Enjoy a hybrid work model, generous healthcare, equity options, and career development opportunities.
- Why this job: Make a global impact while working in an inclusive and diverse environment.
- Qualifications: 7-10+ years in customer marketing or education with strong communication skills.
- Other info: Work in a vibrant team of over 750 Smartlies from 60+ nationalities.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers’ success stories. You’ll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth.
As a Principal, Customer Marketing & Education at Smartly, you´ll be responsible for…
- Customer Marketing
- Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
- Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
- Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams.
- Lead programs that drive deeper adoption, renewals, and expansion.
- Customer Education
- Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
- Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
- Drive usage and engagement with education platforms (LMS, academy, etc.).
- Leverage education analytics to optimize content and improve customer outcomes.
- Cross-functional Leadership
- Act as a strategic partner to CS, Product, and PMM teams.
- Build and manage a small team or network of cross-functional contributors.
- Set KPIs across engagement, adoption, satisfaction, and advocacy.
We’re definitely looking for you if you have…
- 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
- Proven track record of building customer-facing programs that scale.
- Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
- Experience with LMS platforms, advocacy tools, and customer marketing technologies.
- Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
- The ability to work in a hybrid model (3 days a week at the office).
What We Offer You…
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive.
Principal, Customer Marketing & Education London (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Customer Marketing & Education London (Basé à London)
✨Tip Number 1
Familiarise yourself with Smartly's customer success stories and case studies. Understanding how they have successfully engaged their customers will help you articulate your vision for customer marketing and education during interviews.
✨Tip Number 2
Network with current or former employees of Smartly on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in customer marketing and education, especially regarding LMS platforms and advocacy tools. Being knowledgeable about industry advancements will demonstrate your commitment to driving customer success.
✨Tip Number 4
Prepare to discuss specific KPIs you've managed in previous roles. Highlighting your data-driven approach and how you've used analytics to improve customer outcomes will resonate well with the hiring team at Smartly.
We think you need these skills to ace Principal, Customer Marketing & Education London (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Marketing, Product Marketing, and Customer Education. Use specific examples that demonstrate your ability to drive engagement and adoption.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer success and education. Mention how your previous roles align with the responsibilities outlined in the job description, particularly your experience with customer advocacy and education platforms.
Showcase Your Achievements: In your application, include quantifiable achievements that reflect your impact in previous roles. For instance, mention any successful campaigns you led or metrics you improved, such as NPS or adoption rates.
Research Smartly: Familiarise yourself with Smartly's culture, values, and recent initiatives. This knowledge will help you tailor your application and demonstrate your enthusiasm for joining their team.
How to prepare for a job interview at Golden Bees
✨Showcase Your Strategic Thinking
As a Principal in Customer Marketing & Education, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed successful marketing strategies in the past, particularly those that drove customer engagement and advocacy.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams like Product and Customer Success. Be ready to discuss your experience in cross-functional collaboration and how you’ve successfully partnered with different departments to achieve common goals.
✨Prepare for Data-Driven Discussions
Since the position involves owning KPIs and being data-driven, brush up on relevant metrics such as NPS and adoption rates. Be prepared to discuss how you've used data analytics to inform your marketing strategies and improve customer outcomes.
✨Demonstrate Passion for Customer Education
Customer education is a key aspect of this role. Share your thoughts on effective educational content and platforms, and provide examples of how you've previously developed or improved customer education programmes to enhance user experience and satisfaction.
