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- Tasks: Lead a team to create innovative marketing strategies for attracting prospective students.
- Company: Join King's College London, a top destination for ambitious students worldwide.
- Benefits: Enjoy a full-time role with an indefinite contract and opportunities for professional growth.
- Why this job: Make a real impact on student recruitment while working in a diverse and inclusive environment.
- Qualifications: Bachelor's degree required; experience in funnel marketing and digital media is essential.
- Other info: We value diversity and welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
About us
King's College London is the leading destination for ambitious students from across the world because of our academic excellence, reputation and research impact. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London.
The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK. As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrollment.
About the role
The Head of Student Marketing Funnel will lead a dedicated team in the development and implementation of innovative strategies that attract prospective students to the university. Using extensive knowledge and experience in funnel marketing the role will expertly leverage digital media platforms, creating engaging campaigns to ensure a seamless transition of students through the marketing funnel. The role will be responsible for delivering the pipeline of prospective students on an annual basis, demonstrating performance and ROI in achieving the university's student recruitment and enrollment targets. This is a full time post and will be offered on an indefinite contract.
About you
To be successful in this role, we are looking for candidates to have the following skills and experience:
- Essential criteria
- Bachelor's degree in relevant field; Masters preferred and/or extensive experience in funnel marketing and driving successful marketing initiatives
- Experience with paid and social media, and email marketing to support omni-channel campaign
- Strong understanding of SEO and analytics, and proven experience in using findings to inform strategy
- Strong coaching, facilitating, and negotiating skills, with ability to build and maintain strong relationships with key internal and external stakeholders
- Excellent verbal and written communication, with the ability to present information clearly and effectively.
- Experience and ability to manage multiple projects simultaneously, ensuring timely and successful completion.
- Experience in managing budgets and ensuring efficient allocation of resources.
- Experience working in marketing within the Higher Education sector.
- Proven experience and expertise with optimising performance across wide range of marketing communications channels.
Further information
We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community. We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's.
As part of this commitment to equality, diversity and inclusion and through this appointment process, it is our aim to develop candidate pools that include applicants from all backgrounds and communities. We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. If we receive a strong field of candidates, we may use the desirable criteria to choose our final shortlist, so please include your evidence against these where possible.
To find out how our managers will review your application, please take a look at our 'How we Recruit' pages. We are able to offer sponsorship for candidates who do not currently possess the right to work in the UK.
Head of Student Marketing Funnel employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Student Marketing Funnel
✨Tip Number 1
Familiarise yourself with the latest trends in funnel marketing, especially within the higher education sector. Understanding how to effectively attract and convert prospective students through various digital channels will give you a significant edge.
✨Tip Number 2
Network with professionals in the higher education marketing field. Attend relevant conferences or webinars to connect with others who have experience in student recruitment strategies, as these connections can provide valuable insights and potential referrals.
✨Tip Number 3
Showcase your ability to analyse data and derive actionable insights. Prepare examples of how you've used analytics to inform marketing strategies in previous roles, as this is crucial for demonstrating your fit for the Head of Student Marketing Funnel position.
✨Tip Number 4
Highlight your experience in managing budgets and resources effectively. Be ready to discuss specific instances where you've optimised marketing spend to achieve better results, as this will resonate well with the responsibilities of the role.
We think you need these skills to ace Head of Student Marketing Funnel
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Head of Student Marketing Funnel position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Craft a Strong Supporting Statement: In your supporting statement, clearly outline how your experience aligns with the essential criteria listed in the job advert. Use specific examples from your past roles to demonstrate your expertise in funnel marketing and managing successful campaigns.
Highlight Relevant Experience: Make sure to emphasise any experience you have in the higher education sector, particularly in marketing roles. If you have worked with digital media platforms or have a strong understanding of SEO and analytics, be sure to mention these skills.
Tailor Your CV: Update your CV to reflect your most relevant experiences and achievements. Ensure it is concise and highlights your qualifications that are directly applicable to the role, such as project management and budget handling.
How to prepare for a job interview at Golden Bees
✨Showcase Your Funnel Marketing Expertise
Be prepared to discuss your extensive experience in funnel marketing. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to attract prospective students effectively.
✨Demonstrate Your Digital Savvy
Since the role involves leveraging digital media platforms, be ready to talk about your experience with paid and social media, as well as email marketing. Share examples of successful omni-channel campaigns you've executed and how they contributed to recruitment goals.
✨Communicate Clearly and Effectively
Excellent verbal and written communication skills are essential for this role. Practice articulating your thoughts clearly, and prepare to present information in a structured manner. Consider using the STAR method (Situation, Task, Action, Result) to frame your responses.
✨Prepare for Budget Management Questions
As the role involves managing budgets, be ready to discuss your experience in this area. Prepare examples of how you've allocated resources efficiently in past projects and the impact it had on achieving marketing objectives.
