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- Tasks: Lead social media strategy and create engaging content for a vibrant radio station.
- Company: Join an edgy radio station delivering uncensored talk-radio for 18-35 year olds.
- Benefits: Enjoy a competitive salary, hybrid work options, and the chance to collaborate with top talent.
- Why this job: Be part of a dynamic team shaping conversations on trending topics and pop culture.
- Qualifications: 4+ years in social media, strong writing skills, and a passion for emerging trends required.
- Other info: Opportunity to develop a team and engage with a lively audience.
The predicted salary is between 40000 - 60000 £ per year.
Do you have extensive experience of managing the social media content and output for an organisation which targets an 18-35 year old audience? Want to work for an edgy talk-radio station/podcast? If so, please read on....
The Company
Our client delivers uncensored LIVE talk-radio for 18-35 year olds. Their programming is more edgy and mischievous than other talk-stations and is broadcast live and uncensored 24/7. They broadcast programming that includes celebrity news, politics, sex and relationships, football, comedy, music, money, food, LGBT+ and much more. Their listening audience currently exceeds 1.5m.
The Role of Head of Social Media Marketing
Our client is seeking a dynamic and creative self-starter to spearhead the development and execution of their social media strategy. Collaborating with some of the best talent in world entertainment, both established and emerging, you will play a pivotal role in driving awareness and listenership of their radio station as they continue to grow.
The successful candidate will contribute to their growth by understanding the nuances of their audience, setting clear objectives and creating compelling, platform-specific content. Your ideas for daily social content will epitomise the company’s tone and message. You will lead from the front, ideate and bring the team with you. Your ability to enthuse and manage a team will be important.
As a key team member, you'll lead the daily production of engaging video content, ensuring it aligns with trending news and resonates with their audience. You will be expected to leverage strong writing and editorial skills in order to create highly engaging and shareable content. You'll take the lead in daily meetings with the radio production team to drive social initiatives, such as polls, competitions, and original video ideas.
Key Responsibilities:
- Developing and leading the social strategy across all platforms, with a particular focus on organically growing their social channels.
- Creating engaging, cutting-edge social content that their audience will want to share.
- Fostering an active and engaged social media community by interacting with their audience, responding to comments and messages.
- Working with show sponsors on social collaborations.
- Working with talent to leverage their audiences on their social channels.
- Collaborate with the production team to develop engaging, relevant content.
- Utilise platform data to gather insights and develop learnings.
- Opportunity to develop a team.
MUST-HAVE Requirements for this Head of Social Media Marketing role:
- 4 years minimum experience in a social media agency or within the social media team in a similar content-driven media brand.
- Worked with paid social campaigns.
- Proven experience in growing social following and engagement.
- Experience in building and implementing social media strategies.
- Understanding of paid, earned and owned media.
- Understanding of social analytics, able to compile reports for the wider team.
- In tune with celebrity UK and US popular culture (desirable).
- Passionate about social media and emerging trends.
- An impeccable grasp of the English language, with accurate spelling, excellent writing skills and high attention to detail.
- Experience in writing and delivering compelling social content.
- Experience of shooting videos, editing them and posting them across socials.
If you feel that you tick the above requirements, please apply.
Head of Social Media - Edgy Radio Station (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media - Edgy Radio Station (Basé à London)
✨Tip Number 1
Familiarise yourself with the edgy tone and style of the radio station. Listen to their shows and engage with their social media content to understand what resonates with their audience. This will help you tailor your approach and demonstrate your fit for the role.
✨Tip Number 2
Showcase your creativity by preparing a few innovative social media campaign ideas that align with the station's brand. Presenting these during your interview can highlight your proactive attitude and understanding of their target demographic.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in social media for media brands. Attend relevant events or join online forums to connect with others who can provide insights or even referrals to the position.
✨Tip Number 4
Prepare to discuss your previous successes in growing social media followings and engagement. Be ready to share specific metrics and examples that demonstrate your ability to create compelling content that drives interaction and community engagement.
We think you need these skills to ace Head of Social Media - Edgy Radio Station (Basé à London)
Some tips for your application 🫡
Understand the Company Culture: Before applying, immerse yourself in the edgy and dynamic culture of the radio station. Listen to their shows, engage with their social media, and understand their tone and audience. This will help you tailor your application to reflect their unique style.
Tailor Your CV: Highlight your relevant experience in social media management, especially any work that targets a similar demographic. Use specific examples of campaigns you've led or contributed to, showcasing your ability to grow engagement and followings.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the company's mission. Share your ideas for innovative social media strategies that could resonate with their audience and align with their brand voice.
Showcase Your Writing Skills: Since strong writing skills are crucial for this role, include samples of your previous social media content or links to campaigns you've managed. Ensure these examples reflect your ability to create engaging, shareable content that aligns with current trends.
How to prepare for a job interview at Golden Bees
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and its trends during the interview. Share examples of how you've successfully engaged audiences in the past, especially within the 18-35 demographic, as this aligns with the station's target audience.
✨Demonstrate Your Creativity
Prepare to discuss innovative ideas for social media content that would resonate with the station's edgy brand. Think about unique campaigns or content formats you could implement, and be ready to share how you would bring these ideas to life.
✨Know the Brand Inside Out
Familiarise yourself with the radio station's programming and tone before the interview. Understanding their content style will help you articulate how you can contribute to their social media strategy and engage their audience effectively.
✨Highlight Your Team Leadership Skills
Since the role involves leading a team, be prepared to discuss your experience in managing and motivating others. Share specific examples of how you've successfully led projects or teams in the past, particularly in a fast-paced environment.
