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- Tasks: Lead player marketing strategies and create engaging communications using AI and automation.
- Company: WOW Vegas is a vibrant social casino bringing the excitement of Las Vegas to players in the US and Canada.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and creativity.
- Why this job: Join a forward-thinking team focused on player engagement and building meaningful connections.
- Qualifications: Proven CRM expertise, strong writing skills, and experience with automation tools are essential.
- Other info: Ideal for those passionate about iGaming and looking to make an impact in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
Company Overview: WOW Vegas is a cutting-edge social casino that offers an electrifying gaming experience to players in the US and Canada. Our mission is to bring the glitz and glamour of Las Vegas directly to our players, providing a diverse range of high-quality casino games that are both fun and engaging. At WOW Vegas, we pride ourselves on creating a vibrant and inclusive community where players can enjoy a seamless and thrilling gaming adventure. We are dedicated to innovation, excellence, and the continuous enhancement of our platform.
Role Overview: We’re on the hunt for an experienced, forward-thinking Head of Player Marketing to take our player engagement to the next level. This role isn’t just about sending emails — it’s about building an automated, AI-enhanced engagement machine that drives loyalty, retention, and satisfaction across every player touchpoint. You’ll lead the charge in shaping how we speak to players, using smart segmentation, automation, and personalisation to create meaningful connections at scale. If you’re a strategic thinker, a creative storyteller, and obsessed with tools that make life easier - read on.
What You’ll Be Doing:
- Own the Marketing/CRM Strategy: Build and execute a powerful CRM and player communications strategy focused on lifecycle management, reactivation, retention, and LTV growth.
- Bring Automation & AI into Play: Use AI and automation tools to scale personalised communication. Automate repetitive tasks and build smart workflows that allow your team to focus on what matters most.
- Lead with Words: Write (and oversee) copy that connects. Whether it’s an email, push notification, or in-app message - you know how to make it relevant and engaging.
- Launch & Learn: Plan and execute multi-channel campaigns, then track, test, optimise, and repeat. Every interaction is a chance to learn more and do better.
- Work Cross-Functionally: Collaborate with product, support, marketing, and data teams to ensure CRM efforts align with the broader player experience and brand tone.
- Build & Manage a Rockstar Team: Lead a small but mighty team of CRM specialists and copywriters. Create a high-performance culture focused on experimentation, impact, and iteration.
What we’re looking for:
- Proven CRM Expertise: You’ve done this before, ideally in iGaming or a fast-paced B2C digital environment.
- Tech-Savvy & Automation-Oriented: You’re comfortable using AI and automation tools (e.g., Zapier, n8n, Make, ChatGPT, etc.) to supercharge your workflows and campaigns.
- Hands-on & Strategic: You can zoom out and think strategy, but you’re also not afraid to roll up your sleeves and get into the details.
- Master Communicator: Strong writing skills and a love for storytelling that drives action.
- Analytically Sharp: You don’t just run campaigns - you understand what worked, what didn’t, and why.
- Strong Leadership: You know how to inspire and get the best out of a creative, high-output team.
Bonus Points If You...
- Have experience in the iGaming space.
- Have built or scaled Marketing & CRM programs using tools like Salesforce, Braze, Iterable, Klaviyo, Customer.io, or similar.
- Have implemented automation workflows with tools like Zapier, n8n, Make, or custom scripts.
- Have leveraged segmentation and data integration solutions like Twilio Segment to enhance personalisation.
Head of Player Marketing (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Player Marketing (Basé à London)
✨Tip Number 1
Familiarise yourself with the latest trends in player marketing, especially within the iGaming sector. Understanding what works and what doesn't in this fast-paced environment will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Showcase your experience with AI and automation tools by preparing examples of how you've successfully implemented these technologies in past roles. Be ready to discuss specific campaigns where these tools enhanced player engagement.
✨Tip Number 3
Network with professionals in the iGaming industry, particularly those involved in player marketing. Engaging in conversations can provide insights into the company culture at WOW Vegas and help you tailor your approach.
✨Tip Number 4
Prepare to demonstrate your analytical skills by bringing data-driven examples of past marketing campaigns. Highlight how you tracked performance, learned from results, and optimised future efforts to drive player retention.
We think you need these skills to ace Head of Player Marketing (Basé à London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Player Marketing position. Tailor your application to highlight your relevant experience in CRM, automation, and player engagement.
Craft a Compelling CV: Your CV should reflect your proven CRM expertise and tech-savviness. Emphasise your experience in iGaming or fast-paced B2C environments, and include specific examples of how you've used AI and automation tools to enhance marketing strategies.
Write a Strong Cover Letter: In your cover letter, showcase your storytelling skills and explain how you can lead with words to create engaging player communications. Mention your leadership experience and how you inspire teams to achieve high performance.
Highlight Analytical Skills: Make sure to include examples of how you've tracked, tested, and optimised campaigns in the past. Demonstrating your analytical sharpness will show that you understand the importance of data in driving successful marketing strategies.
How to prepare for a job interview at Golden Bees
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM, especially within the iGaming or B2C digital environments. Highlight specific campaigns you've led and the results achieved, demonstrating your understanding of player engagement and retention strategies.
✨Demonstrate Your Tech Savviness
Familiarise yourself with the AI and automation tools mentioned in the job description. Be ready to share examples of how you've used these tools to enhance workflows and campaigns, showcasing your ability to leverage technology for marketing success.
✨Communicate Your Strategic Vision
Prepare to articulate your strategic approach to player marketing. Discuss how you would build and execute a comprehensive CRM strategy, focusing on lifecycle management and personalisation. Use examples from your past to illustrate your thought process.
✨Highlight Your Leadership Skills
Since this role involves leading a team, be ready to talk about your leadership style. Share experiences where you've inspired and managed a team effectively, fostering a culture of creativity and high performance. Emphasise your ability to balance strategy with hands-on execution.
