At a Glance
- Tasks: Lead partner marketing across multiple countries to reduce food waste and drive app engagement.
- Company: Join Too Good To Go, a certified B Corp on a mission to eliminate food waste globally.
- Benefits: Enjoy flexible working options, enhanced parental leave, health insurance, and regular social events.
- Why this job: Make a real impact in sustainability while growing your career in a dynamic, values-driven environment.
- Qualifications: Proven experience in international partner marketing, strong analytical skills, and a passion for sustainability.
- Other info: Collaborate with major brands like Aldi and Spar to create innovative marketing campaigns.
The predicted salary is between 48000 - 84000 £ per year.
At Too Good To Go, we dream of a planet with no food waste. Our marketplace connects millions of users with thousands of food businesses across 19 countries, making sure surplus food doesn’t go to waste. We are proudly a certified B Corp and one of Europe’s most loved and mission-driven consumer brands.
Your mission: As Head of Partner Marketing Manager, you will be part of our international, multidisciplinary Marketing community, focusing on the Cluster Center markets (DACH, PLCZ, and UK/IE). You will play an integral role in our mission to reduce food waste by driving shared partner marketing activity with our most impactful partners that engages and motivates consumers to download and use the Too Good To Go app.
Your Role: Reporting to the Director of Marketing Cluster Center, you will be responsible for consumer-facing and internal shared marketing campaigns with our biggest and most prominent Key Account partners, such as Aldi, Spar, Migros, Coop, Biedronka, Zabka, Greggs, and for driving acquisition of new partners through B2B initiatives.
Responsibilities include:
- Create and own the strategy and delivery of partner marketing in Cluster Center to scale activations, drive demand, secure new business, and enhance execution within existing accounts.
- Lead, coach, and develop the team of Partner Marketing across Cluster Center markets, providing guidance on setting business objectives, implementing marketing strategies, and developing business plans.
- Deliver innovative and impactful shared B2B2C partner marketing campaigns that positively impact consumer demand KPIs, including New Paying Users and Meals Saved.
- Define & measure success of all Partner Marketing programs and ensure ROI thresholds are met.
- Oversee the planning and execution of a Too Good To Go Partner Advocacy event to engage relevant stakeholders and align with our commercial goals.
- Manage the development and implementation of our partner-focused presence at major industry events and conferences.
- Manage the partner marketing budget effectively.
- Develop and strengthen relationships with key stakeholders within the marketing teams of our Key Account partners in Cluster Center.
- Collaborate with Heads of Key Accounts to identify opportunities and prioritize activities for growth.
- Work closely with our B2C, PR, public affairs, and creative teams to maximize campaigns and align messaging across channels.
- Share best-in-class examples and optimize strategies through international learning loops.
- Adapt global tools to local opportunities and challenge markets to improve overall global performance.
Requirements:
- Proven success in delivering integrated Partner Marketing campaigns at an international scale, achieving KPIs (B2B2C and B2B).
- Experience in online marketplaces and tech is essential.
- Fluent in English and/or German plus another Cluster Center language; excellent communication and negotiation skills.
- Experience leading and developing an international team.
- Strong analytical skills and experience with performance data from marketing campaigns.
- Strategic yet hands-on, with the ability to deliver both short-term impact and long-term growth.
- Ability to establish new partnerships and operate effectively in a fast-paced, international matrix organization.
- Exceptional organizational and multitasking skills.
- Experience managing key projects and reviewing campaign assets.
- A passion for sustainability and understanding of environmental urgency.
Our Values: We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care.
What we offer:
- A chance to work in a global social impact company and certified B Corporation with tangible impact.
- Work with an international community across 19 countries on a vital sustainability mission.
- Personal and professional growth in a fast-paced scale-up environment.
- An inclusive culture where you can be authentic.
- A values-driven team that celebrates success and fosters social connections.
Benefits:
- Flexible working options, including hybrid work from offices or remotely.
- Enhanced parental leave, additional days off, health insurance, pension plans, and extra leave for life events.
- Regular social events, fully-equipped kitchens, community engagement activities, and employee resource groups.
How to apply: Read the above carefully and research Too Good To Go through our website and media. Submit your CV and cover letter in English. Apply only through our platform; email or LinkedIn applications are not accepted.
Head of Partner Marketing Central Europe + UK/IE (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Partner Marketing Central Europe + UK/IE (Basé à London)
✨Tip Number 1
Familiarise yourself with Too Good To Go's mission and values. Understanding their commitment to sustainability and food waste reduction will help you align your passion with their goals, making you a more compelling candidate.
✨Tip Number 2
Network with professionals in the food tech and sustainability sectors. Attend industry events or webinars where you can meet people who work at Too Good To Go or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific examples of successful partner marketing campaigns you've led in the past. Highlight your experience in B2B2C marketing and how it relates to the role, as this will demonstrate your capability to drive impact at scale.
✨Tip Number 4
Stay updated on trends in the online marketplace and food sustainability. Being knowledgeable about current challenges and innovations in these areas will show your enthusiasm and readiness to contribute to Too Good To Go's mission.
We think you need these skills to ace Head of Partner Marketing Central Europe + UK/IE (Basé à London)
Some tips for your application 🫡
Understand the Company Mission: Before you start writing, take some time to understand Too Good To Go's mission to reduce food waste. Reflect this passion in your application to show that you align with their values.
Tailor Your CV: Make sure your CV highlights relevant experience in partner marketing, especially in international settings. Use specific metrics to demonstrate your success in previous roles, particularly in achieving KPIs.
Craft a Compelling Cover Letter: In your cover letter, explain why you are excited about the role and how your skills can contribute to Too Good To Go's goals. Mention your experience with B2B2C campaigns and your passion for sustainability.
Follow Application Instructions: Ensure you submit your application through the specified platform. Double-check that your CV and cover letter are in English and formatted correctly before hitting 'submit'.
How to prepare for a job interview at Golden Bees
✨Understand the Mission
Before your interview, make sure you fully grasp Too Good To Go's mission to reduce food waste. Familiarise yourself with their marketplace model and how it connects users with food businesses. This will show your genuine interest in the role and alignment with their values.
✨Showcase Your Experience
Prepare to discuss your previous successes in delivering integrated Partner Marketing campaigns, especially at an international scale. Be ready to provide specific examples of how you've achieved KPIs in B2B2C and B2B contexts, as this is crucial for the role.
✨Demonstrate Leadership Skills
As a Head of Partner Marketing, you'll need to lead and develop a team. Be prepared to share your experiences in coaching and guiding teams, and how you've successfully managed projects in a fast-paced environment. Highlight your ability to motivate and inspire others.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategy and execution. Think about how you would approach building relationships with key stakeholders and driving impactful marketing campaigns. Show that you can think both strategically and operationally to deliver results.