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- Tasks: Lead marketing and event management for a respected not-for-profit membership association.
- Company: Join a small, friendly team supporting over 12,000 members in the food sector.
- Benefits: Enjoy a salary up to £35k, remote work options, and a collaborative environment.
- Why this job: Be part of a creative approach to member engagement and impactful events.
- Qualifications: 1-7 years of B2B marketing experience, with 12+ months in a membership association.
- Other info: Exciting opportunity to enhance member experiences and drive growth.
The predicted salary is between 28000 - 42000 £ per year.
Do you have 1-7 years B2B marketing experience? Do you have 12+ months marketing experience working for a membership association? Like the idea of taking ownership of the marketing and event management of a small but highly respected not-for-profit membership association? If yes, please read on...
The Client: A small, highly respected membership association for the food sector, our client has over 12,000 members worldwide and a 90%+ annual member renewal rate. Aside from providing ongoing education, they essentially help companies who are purchasing raw ingredients to manage and audit the risk, quality, logistics and timings of those purchases, ensuring that the raw ingredients they have bought arrive on time, were transported safely (without contamination) and are of the agreed quality. If things don’t go to plan for one of their members, they will help with arbitration. Additionally, they run 8-10 educational events and dinners per year for members to learn and network.
As a not-for-profit association, they have a small friendly working environment and you would be joining them at a really exciting time, as they begin to take a much more proactive and creative approach to understanding and communicating with their membership.
The Role of Head of Marketing & Event Management: The purpose of your role would be as follows:
- To understand the current membership experience and seek ways to improve upon it
- To spearhead the marketing to current members
- To attract new members through effective marketing channels
- To event manage 8-10 educational events/dinners per year
- To manage a small support team
Requirements for the Head of Marketing & Event Management role:
- 1-7 years marketing experience (must have)
- 12+ months marketing experience for a membership association (must have)
- Event management experience (nice to have)
- Creative, well educated, articulate and mature
- Stable career history
If you feel that you tick the above boxes, please apply.
Head of Membership Marketing + Event Management (global not-for-profit membership association) (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Membership Marketing + Event Management (global not-for-profit membership association) (Basé à London)
✨Tip Number 1
Network with professionals in the membership association sector. Attend industry events or webinars to connect with people who work in similar roles. This can help you gain insights into the specific challenges and opportunities within the field.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing, especially those relevant to membership organisations. Being knowledgeable about current strategies will allow you to speak confidently about how you can enhance their marketing efforts.
✨Tip Number 3
Prepare to discuss your previous experiences in improving member engagement and retention. Think of specific examples where your marketing initiatives led to increased membership or successful events, as this will demonstrate your capability for the role.
✨Tip Number 4
Research the specific membership association you’re applying to. Understand their mission, values, and the unique challenges they face. Tailoring your conversation to reflect your understanding of their needs will show your genuine interest in the position.
We think you need these skills to ace Head of Membership Marketing + Event Management (global not-for-profit membership association) (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience and any specific roles you've held in membership associations. Use keywords from the job description to demonstrate that you meet their requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food sector and not-for-profit organisations. Discuss how your previous experiences align with the responsibilities of the Head of Membership Marketing + Event Management role.
Showcase Event Management Skills: If you have event management experience, provide specific examples of events you've organised. Highlight your ability to manage logistics, engage members, and create successful networking opportunities.
Demonstrate Understanding of Membership Experience: In your application, mention how you would seek to improve the current membership experience. Share ideas or strategies you believe could enhance member engagement and retention.
How to prepare for a job interview at Golden Bees
✨Showcase Your B2B Marketing Experience
Make sure to highlight your 1-7 years of B2B marketing experience during the interview. Be prepared to discuss specific campaigns you've worked on, particularly those that relate to membership associations, as this will demonstrate your understanding of the sector.
✨Demonstrate Event Management Skills
Even though event management experience is a 'nice to have', it can set you apart from other candidates. Share examples of events you've managed, focusing on your role in planning, execution, and any challenges you overcame.
✨Understand the Membership Experience
Research the current membership experience of the association and think about ways to improve it. During the interview, share your insights and ideas on how to enhance member engagement and retention, showing that you're proactive and creative.
✨Emphasise Team Management Abilities
Since you'll be managing a small support team, it's important to convey your leadership skills. Discuss your approach to team management, how you motivate others, and any relevant experiences that showcase your ability to lead effectively.
