Head of Marketing Science, Quickbooks EMEA (Basé à London)

Intuit is seeking a visionary and results-driven Head of Marketing Science to lead our team in leveraging data and advanced analytics to optimize marketing performance and drive significant business growth. This role is pivotal in shaping the future of QuickBooks marketing, ensuring data-driven decision-making across all channels and initiatives.As the Head of Marketing Science, you will be responsible for building and leading a high-performing team of data scientists and analysts. You will develop and implement cutting-edge methodologies to measure marketing effectiveness, predict customer behavior, and optimize marketing spend. You will be a strategic partner to the marketing leadership team, providing actionable insights that fuel growth and innovation.ResponsibilitiesDesigning and implementing measurement framework and high impact learning agenda drive increased marketing effectivenessDetermine marketing program effectiveness, ROI, and assist with pipeline forecastingLead the media mixed modeling process- we are in the process of moving our MMM from agency to in-house, you will play the lead role in this process, with model selection, model build / training and responsibility for actioning the model outputs with the marketing teamExperimentation and testing – working with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learningsDevelop and maintain ongoing reporting and programmatic reporting based upon organizational needs and goalsWork with the marketing leadership, finance, research, product, and data science teams to build marketing KPIs and goalsAssist the marketing leadership team with prioritizing, assigning, and understanding the impact of programs, campaigns, and marketing investmentsAssist in budget development based upon program performance and organizational goalsImplement and manage marketing analytics tools and software as necessaryDevelop and manage ongoing and programmatic marketing dashboardsContinuous communication of overall marketing performance to marketing leadership team and cross-functional stakeholdersStrong ability to analyze quantitative data and provide actionable recommendationsStay abreast of industry trends, emerging technologies, and advancements in marketing analytics to ensure our strategies remain cutting-edgePresent findings and recommendations to senior leadership- effectively communicating complex data in a clear and concise mannerLead and grow a high performing team10+ years of experience in marketing analytics, data analysis, marketing, or related fieldExperience in leading large teams both directly and cross functionally (including managing managers)Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platformsExperience leading a team of marketing analysts / marketing scientistsAdvanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end MMM ownership experienceStrong SQL and PythonExcellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholdersAbility to evaluate, coordinate, and prioritize requirements in a fast-paced environmentExperience in the technology space is preferredExperience in a global organization is preferredAdvanced degree in statistics, economics, behavioral or social science, or business experience in a media measurement field is preferred #J-18808-Ljbffr