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- Tasks: Lead marketing for a major UK festival, driving creative campaigns and managing a passionate team.
- Company: Join one of the UK's most iconic youth culture festivals blending music, sport, and wellbeing.
- Benefits: Enjoy a hybrid work model with 4 days in the office and a competitive salary.
- Why this job: Shape brand direction and engage with tens of thousands of fans at a vibrant live event.
- Qualifications: 7+ years in senior marketing, with expertise in youth culture and team leadership.
- Other info: This is a full-time, permanent role in the heart of London.
The predicted salary is between 52000 - 84000 £ per year.
A unique opportunity to lead marketing for one of the UK’s most iconic youth culture festivals. This experience-led event blends music, sport, and wellbeing and welcomes tens of thousands of fans, annually.
As Head of Marketing, you’ll be the strategic and creative lead—shaping brand direction, driving multi-channel campaigns, and leading a passionate in-house team. You'll own the marketing roadmap, budgets, and performance—ensuring every touchpoint delivers.
What you’ll be doing:
- Leading all marketing strategy, campaigns, and comms
- Managing budgets, performance, and reporting
- Overseeing content, digital, CRM, social, and PR
- Collaborating with internal teams and brand partners
- Bringing bold, culturally relevant ideas to life
What you’ll bring:
- 7+ years in senior marketing (events, youth, or lifestyle)
- Strategic and hands-on delivery expertise
- Team leadership and agency management
- Fluency in Gen Z & millennial audience culture
- A love for music, storytelling, and live moments
Head of Marketing - Major UK Festival Marketing £65 - £70k London Monday 30 June 2025 (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Major UK Festival Marketing £65 - £70k London Monday 30 June 2025 (Basé à London)
✨Tip Number 1
Network with professionals in the live events and festival marketing space. Attend industry events, webinars, or local meetups to connect with people who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 2
Showcase your understanding of youth culture and trends by engaging with relevant content on social media platforms. This will not only keep you informed but also demonstrate your passion for the audience you'll be targeting in this role.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail during interviews. Highlight how you’ve driven engagement and performance metrics, as this will resonate well with our focus on results-driven marketing.
✨Tip Number 4
Familiarise yourself with the latest tools and technologies used in digital marketing and CRM. Being knowledgeable about these can set you apart and show that you're ready to lead a modern marketing team.
We think you need these skills to ace Head of Marketing - Major UK Festival Marketing £65 - £70k London Monday 30 June 2025 (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the events or youth culture sectors. Emphasise your strategic and creative skills, as well as any leadership roles you've held.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for music and live events. Discuss how your background aligns with the role and provide examples of successful campaigns you've led that resonate with Gen Z and millennial audiences.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. Use metrics to demonstrate the impact of your marketing strategies, such as increased attendance at events or growth in social media engagement.
Research the Festival: Familiarise yourself with the festival's brand, audience, and previous marketing campaigns. This knowledge will help you tailor your application and show your genuine interest in the role and the event.
How to prepare for a job interview at Golden Bees
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to shape brand direction. Prepare to discuss your past experiences in leading marketing strategies, especially those that resonate with youth culture and live events.
✨Highlight Your Team Leadership Skills
This role requires strong team leadership. Be ready to share examples of how you've successfully managed teams in the past, particularly in high-pressure environments like festivals or events.
✨Demonstrate Cultural Relevance
Understanding Gen Z and millennial audiences is crucial. Bring insights into current trends and how they can be leveraged in marketing campaigns. Show your passion for music and storytelling, as this will resonate well with the interviewers.
✨Prepare for Budget Discussions
You'll be responsible for managing budgets and performance. Familiarise yourself with financial metrics and be prepared to discuss how you've effectively allocated resources in previous roles to maximise impact.
