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- Tasks: Lead and innovate group fitness programs to enhance member experience at PureGym.
- Company: Join PureGym, a leading fitness brand dedicated to making fitness accessible for everyone.
- Benefits: Enjoy flexible working, gym membership, private healthcare, and enhanced maternity pay.
- Why this job: Be part of a vibrant team driving fitness innovation and community engagement.
- Qualifications: Extensive leadership experience in fitness with a passion for member engagement.
- Other info: Opportunity to shape the future of group fitness across multiple locations.
The predicted salary is between 43200 - 72000 £ per year.
We're looking for a Head of Group Fitness to join our growing Team! The purpose of the Head of Group Fitness at PureGym is to provide strategic and operational leadership for the group exercise function, ensuring it becomes one of the cornerstones of PureGym’s member experience and business growth. This role is responsible for driving innovation, quality, and engagement in group fitness programs, aligning them with the company’s vision to make fitness accessible and enjoyable for everyone.
The Role:
- Strategic Leadership: Help develop and implement a long-term vision for the group fitness team, aligning with PureGym’s overarching business strategy. Innovate and evolve the group fitness portfolio, ensuring cutting-edge and diverse offerings that cater to all fitness levels and demographics. Identify and drive new revenue opportunities within group fitness, including digital offerings and partnerships.
- Operational Excellence: Oversee the operational delivery of group fitness programs across all PureGym locations, ensuring consistency, quality, and member satisfaction. Monitor and analyse key performance indicators (KPIs) such as attendance, member engagement, and retention rates, using data to refine offerings.
- Team Leadership: Develop and execute instructor recruitment, training, and development strategies to ensure a pipeline of highly skilled talent across the group.
- Member Experience & Engagement: Drive member engagement through the creation of vibrant and inclusive group fitness communities. Integrate digital tools and platforms to enhance the in-club and virtual group exercise experience.
- Stakeholder Collaboration: Work closely with marketing, product development, and technology teams to promote and expand group fitness offerings. Partner with industry leaders, suppliers, and certifying bodies to ensure PureGym remains at the forefront of fitness trends.
The Role:
- Proven Leadership: Extensive experience in leading within the fitness, wellness, or related industries.
- Passion for Fitness: Deep understanding of group fitness's role in driving member engagement and retention.
- Strategic Execution: Demonstrated success in strategic planning and operations across multi-site or large-scale environments.
- Commercial Acumen: Identifies and delivers measurable outcomes using evidence-based analysis and data to guide decision making.
- Business Acumen: Proficient in budget management and revenue generation.
- Consumer-Focused: Shapes group exercise offerings based on research and market trends to meet member needs.
- Innovative Creator: Expertise in developing and launching new class concepts.
- Exceptional People Management: Proven ability to build and lead diverse, high-performing teams.
- Collaborative Communicator: Strong relationship-building and influence skills across all business levels.
- Organized & Proactive: Highly detailed, forward-thinking, and solutions-oriented.
- Self-Starter: Takes initiative while working collaboratively with leadership.
- Adaptable & Hands-On: Thrives in fast-paced environments, embraces change, and supports teams where needed.
The Benefits:
- Gym membership for you + 1
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Enhanced maternity pay
Join us on our mission to inspire a healthier nation.
Head of Group Fitness NEW PureGym Posted today Competitive London (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Group Fitness NEW PureGym Posted today Competitive London (Basé à London)
✨Tip Number 1
Network with current and former employees of PureGym to gain insights into the company culture and expectations for the Head of Group Fitness role. This can help you tailor your approach and demonstrate your understanding of their values during interviews.
✨Tip Number 2
Stay updated on the latest trends in group fitness and wellness. Being knowledgeable about innovative class concepts and digital offerings will not only impress during discussions but also show your passion for the industry.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven member engagement and retention in previous roles. Use data and KPIs to back up your achievements, as this aligns with the commercial acumen they are looking for.
✨Tip Number 4
Demonstrate your leadership style by sharing experiences where you've successfully built and led diverse teams. Highlight your ability to foster collaboration and communication, which is crucial for the Head of Group Fitness position.
We think you need these skills to ace Head of Group Fitness NEW PureGym Posted today Competitive London (Basé à London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Group Fitness position at PureGym. Tailor your application to highlight your relevant experience in strategic leadership and operational excellence.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven leadership experience within the fitness or wellness industry. Provide specific examples of how you've driven member engagement and retention through innovative group fitness programmes.
Showcase Your Strategic Vision: Demonstrate your ability to develop and implement a long-term vision for group fitness. Discuss any previous successes in strategic planning and operations, particularly in multi-site environments, to align with PureGym’s business strategy.
Personalise Your Application: Make your application stand out by personalising it for PureGym. Mention their mission to inspire a healthier nation and how your values align with theirs. This shows genuine interest and commitment to the role.
How to prepare for a job interview at Golden Bees
✨Show Your Passion for Fitness
Make sure to express your enthusiasm for fitness and group exercise during the interview. Share personal experiences or stories that highlight your commitment to promoting a healthy lifestyle, as this will resonate with PureGym's mission.
✨Demonstrate Strategic Thinking
Prepare to discuss your vision for the group fitness team. Think about how you would align the group's offerings with PureGym's business strategy and be ready to present innovative ideas that cater to diverse fitness levels.
✨Highlight Leadership Experience
Be ready to provide examples of your previous leadership roles in the fitness industry. Discuss how you've successfully built and managed teams, focusing on your ability to recruit, train, and develop talent within a multi-site environment.
✨Emphasise Data-Driven Decision Making
Familiarise yourself with key performance indicators relevant to group fitness. Be prepared to discuss how you have used data analysis to drive member engagement and retention, showcasing your commercial acumen and ability to deliver measurable outcomes.
