Head of E-Commerce (Amazon) (Basé à London)

The role: As the Head of E-Commerce, you will take full ownership of our Amazon business for UK, Europe and USA, undertaking the complete end-to-end management of the account from product launches, content, storytelling, PPC, promotions, stock pricing, stock management, with overall full responsibility for the P&L. The relationships will initially be B to Vendor Central with some Seller Central responsibilities and to lead the Company’s B2B and D2C Ecommerce activities in the future as the strategies are agreed.

You will also collaborate closely with PMs, Sales, Marketing, Finance and your own team to deliver the agreed strategy as set by the Directors.

Main Job Responsibilities:

• Lead the growth strategy of the Amazon business.
• Manage the internal Amazon team.
• Manage the Amazon contact including managing relationship with Amazon (Vendor Manager & AVS) and supporting the Finance team with any queries.
• Working closely with the Finance team to ensure that the account is kept financially up to date.
• As a member of the Senior Leadership team, you are responsible for essential day-to-day departmental operations and to lead core initiatives.
• Line Management and development of the E-Commerce team, championing a data-driven culture within the team, fostering a continuous improvement mindset.
• Use strategic thinking, commercial awareness, conduct competitor analysis to develop a deep understanding of products and target customers.
• Manage pricing and promotions strategy, maximising value.
• Work with the Marketing team to ensure pages are optimised to include high performing and quality product titles, product descriptions, bullet points, A+ content, descriptive images and videos, employing storytelling techniques to bring the brand to life.
• Make decisions about product selection, pricing, strategy, and Amazon spend alongside the Managing Director, Product Managers and Marketing.
• Create and implement advertising strategies including AMS, SEO, DSP, and other Amazon eco-system services.
• Creation, optimisation, and management of Sponsored Product, Sponsored Display, Sponsored Brand, Sponsored Brand Video and other Amazon marketing tools / campaigns within the Amazon Advertising console (AMS) or on Vendor Central.
• Through the team ensure that Inventory management and replenishment coordination is managed efficiently and effectively.
• Ensure that the team lead reputation management on Amazon through product reviews and seller feedback management.
• Advise on and implement tools to support success on Amazon.
• Provide advice, recommendations on, and management of staffing and agencies for Amazon.
• Monitor the accounts’ health, sales, trends, offers, etc.
• Provide summarised and detailed reporting of key campaign strategy, activity and optimisations across all our Amazon territories.
• Be part of the Senior Leadership Management team to agree and to implement future E-Commerce strategies.

We are looking for someone who is:

• A self-starter, resourceful and who thrives in complex environments and embraces challenges with enthusiasm.
• Ambitious to show significant growth.
• Entrepreneurial with demonstrated trading skills.
• Able to see the big picture whilst staying on top of the day to day.
• Will go the extra mile and is not afraid to get stuck in with the team where needed.

Skills Required:

• A minimum of 5 years’ experience in E-commerce trading with a demonstrable track record of success, ideally with lower cost higher volume driven products, with a trading mentality.
• Demonstrate knowledge of E-Commerce business.
• Strategic understanding of Amazon and its evolution, Amazon marketing and tools with in-depth knowledge of the Amazon Marketing Services programme and a proven track record of working directly with Amazon.
• Proven track record of growing sales on Amazon.
• Knowledge of Amazon marketing and vendor central and to be able to maximise the various programmes available.
• Strong commercial awareness, with an aptitude for conducting competitor analysis and an ability to truly understand products and their target customers.
• Full knowledge and understanding of KPI’s and business drivers within the Amazon ecosystem and wider e-commerce platforms.
• Experience of having sole ownership and financial responsibility over e-commerce channels, being content-aware with an eye for detail and always seeking ROAS.
• Excellent stakeholder management and the ability to nurture strong vendor manager relationships.
• Ability to build, lead and manage teams.
• Creativity, strong brand vision and entrepreneurial flair with an appetite for P&L responsibility.
• A ‘hands on’ approach, someone who can both create strategy and drive implementation.
• Hands on experience in a fast-moving environment.
• Running the Amazon business.
• Demonstrate the trading skills to develop revenue growth, margin and profitability.
• Demonstrate a knowledge of PPC and promotional campaigns.
• Ability to really understand products and how they relate to the target audiences.
• Conceptualise the product stories related to the target audiences.
• PPC and promotional proven analytical skills to oversee this process and oversee the financial aspect.
• You will have demonstrated autonomy in your working life, leading teams and working across all departments.
• Have worked within high-volume products within the trading point.
• Alternative experience to demonstrate commercial flair in any E-Commerce environment.

The Company: Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe.

Integral Memory Division: The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.

Integral LED Lighting Division: From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market. Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.