Head of Digital Marketing | London, UK | Hybrid (Basé à London)

Are you ready to lead digital marketing transformation at a B2B global insurer committed to innovation and customer-centricity? QBE is seeking a visionary Head of Digital Marketing to shape and execute a data-driven strategy that drives growth, engagement, and brand visibility across our international footprint.

As Head of Digital Marketing, you'll be at the forefront of QBE's digital evolution. You'll lead a talented team of specialists, collaborate with senior stakeholders, and champion the identification and integration of cutting-edge tools and technologies to elevate our marketing impact. From development of data driven activity to measurement approaches, to website optimisation, Email strategy, and social media engagement this role offers the scope to make a measurable difference.

Your New Role:

• Collaborate with marketing business partners and key business stakeholders to create a comprehensive digital marketing strategy aimed at driving lead generation, brand visibility, and customer engagement across digital channels.
• Lead and nurture a team of digital marketing specialists, fostering high performance, collaborative and creative culture.
• Own the digital transformation agenda within marketing, identifying new digital tools and technologies and ensuring these are integrated successfully to streamline campaign execution, lead nurturing, and CRM data management.
• Establish KPI's to measure the effectiveness of all digital marketing activities, including lead generation, website traffic and conversion rates.
• Work with content and creative teams to develop compelling, customer/broker centric content for digital platforms including websites, blogs, whitepapers, webinars, and case studies.
• Oversee the website strategy across International, ensuring the sites are optimised for user experience, conversion and search engine rankings.
• Manage the digital marketing budget, ensuring cost effective deployment of resources across channels.
• Manage/Own the Social Media presence (primarily LinkedIn) including content planning, posting and engagement with followers.
• Act as the digital functional expert, staying updated on digital strategies, innovation, tools, regulation and best practices.
• Champion data-driven decision-making, integrating insights and analytics into campaign strategies.

About you:

• We're looking for a strategic leader with a passion for digital innovation and a track record of delivering results. You'll bring:
• Deep expertise in B2B digital marketing, ideally within insurance or financial services.
• Proven success in executing campaigns that drive growth and engagement.
• Strong knowledge of marketing automation platforms (e.g. Hubspot, Marketo, Pardot) and CRM tools (e.g. Salesforce).
• Proficiency in analytics tools such as Google Analytics, Hotjar, and SemRush.
• Experience leveraging AI technologies for targeting and optimisation.
• Exceptional leadership and project management skills.
• Excellent communication and stakeholder engagement abilities.
• Relevant digital marketing qualifications (e.g. IDM Diploma).

Why QBE?

At QBE, we want our people to feel rewarded and inspired to perform at their best, that’s why we have created At My Best. It’s our connection, our way of showing we have your back. We understand that one size doesn’t fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you.

We’re an international insurer that’s building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict what’s around the corner, but at QBE we’re asking the right questions to enable a more resilient future - helping those around us build strength and embrace change to their advantage.

QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job, we have adopted flexible working across the company and welcome this conversation.

To find out more about why you should work for QBE, visit our careers website.

Benefits:

• 30 days holiday a year with the option to buy up to 2 additional days.
• Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
• Pension - you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
• Private medical insurance - we fund fully comprehensive private medical cover for you and all the family.
• Family friendly policies - we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.
• Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.
• Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes.
• Cycle-to-Work - benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.

What next?

If you have a passion to contribute to QBE's vision of enabling a more resilient future for our customers and the community, we encourage you to apply! Simply click the apply button to submit your CV and other relevant documents, and a member of our friendly Talent Acquisition team will be in contact to discuss your interest further if you meet the requirements of the role.

We believe this is our moment - what if it was yours too? APPLY NOW and let’s make it happen!

Skills: Analytical Thinking, Coaching for success, Communication, Critical Thinking, Digital Marketing, Digital Strategy, Industry Trends, Influencing, Intentional collaboration, Managing performance, Navigating ambiguity, Problem Solving, Risk Management, Stakeholder Management, Team Management.

How to Apply: To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity: QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.