Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer engagement through email marketing, campaign setup, and strategy development.
- Company: Join a dynamic FTSE 250 company making waves in the industry.
- Benefits: Enjoy a competitive salary, bonus potential, and flexible working arrangements.
- Why this job: Be part of a forward-thinking team that values innovation and customer connection.
- Qualifications: Experience with email automation tools and strong analytical skills are key.
- Other info: Work from home with just four office days a month in Basingstoke.
The predicted salary is between 46800 - 78000 £ per year.
Our client, a FTSE 250 company, is currently looking to recruit a CRM Manager, offering a salary of up to £65,000 plus up to 30% bonus. The role requires working 4 days per month in the Basingstoke office.
You will be responsible for managing the customer engagement programme, with a focus on email marketing, including campaign setup and automation, reporting, insights, and developing the email marketing strategy.
Candidates should have experience with an email automation platform such as Salesforce, Hubspot, or Emarsys. Strong analytical skills are essential, and experience in B2B marketing is preferred but not mandatory.
Head of CRM - FTSE 250 (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM - FTSE 250 (Basé à London)
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM strategies. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Network with professionals in the CRM and email marketing space. Attend industry events or webinars to connect with others who might provide insights or even referrals for the position.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering examples of how you've used data to drive successful marketing campaigns in the past. Be ready to discuss specific metrics and outcomes.
✨Tip Number 4
If you have experience with platforms like Salesforce, Hubspot, or Emarsys, be sure to highlight this in conversations. Consider obtaining certifications if you haven't already, as they can strengthen your candidacy.
We think you need these skills to ace Head of CRM - FTSE 250 (Basé à London)
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of CRM position. Understand the key responsibilities, such as managing the customer engagement programme and email marketing strategy, to tailor your application accordingly.
Highlight Relevant Experience: When writing your CV and cover letter, emphasise your experience with email automation platforms like Salesforce, Hubspot, or Emarsys. Provide specific examples of how you've successfully managed email campaigns and utilised analytics to drive results.
Showcase Analytical Skills: Since strong analytical skills are essential for this role, include instances where you've used data to inform marketing strategies or improve campaign performance. This will demonstrate your capability to meet the company's expectations.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background in B2B marketing (if applicable) aligns with their needs, and convey your passion for customer engagement and email marketing.
How to prepare for a job interview at Golden Bees
✨Know Your CRM Tools
Make sure you are well-versed in the email automation platforms mentioned in the job description, such as Salesforce, Hubspot, or Emarsys. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement.
✨Showcase Your Analytical Skills
Since strong analytical skills are essential for this role, come ready to share examples of how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions.
✨Prepare for B2B Marketing Questions
Even though B2B experience isn't mandatory, it's beneficial to understand the nuances of B2B marketing. Brush up on key differences between B2B and B2C strategies, and be ready to explain how your skills can translate into a B2B context.
✨Demonstrate Your Strategic Thinking
The role involves developing an email marketing strategy, so be prepared to discuss your approach to creating effective campaigns. Think about how you would set up a campaign from scratch and what factors you would consider to ensure its success.
