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- Tasks: Lead APAC partner marketing for Prime Video, driving acquisition and engagement through innovative strategies.
- Company: Join Amazon, a global leader in technology and entertainment, shaping the future of streaming.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and a chance to impact millions worldwide.
- Why this job: Be at the forefront of the streaming revolution, collaborating with diverse teams to enhance customer experiences.
- Qualifications: Fluent in English, with extensive marketing experience and strong analytical skills; Japanese fluency is a plus.
- Other info: This role offers mentorship opportunities and the chance to influence major marketing decisions.
The predicted salary is between 54000 - 84000 £ per year.
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of content - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at any time and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do.
Amazon is seeking a dynamic, innovative, and self-directed Head of Prime Video Partner Marketing, APAC to help drive acquisition and engagement for Prime Video through third party devices. If you have a passion for content and are an expert at developing partner value propositions – then we’re looking for you. As the Head of Prime Video Partner Marketing, APAC, you will be responsible for managing the strategic plan, P&L, and marketing operations for MVPD partnerships, exploring new and emerging business models, driving acquisition and engagement opportunities, and delivering innovation to improve the customer experience.
You will lead a team of partner marketing managers responsible for developing the strategy and execution of regional and global marketing initiatives that leverage our third party distribution partnerships to drive promotion and awareness of Amazon Originals, create run of business partner marketing materials for partners for use in combination with their marketing efforts, and conceive of ad hoc programs that will maximize acquisition and engagement of Prime Video customers through partner channels. This position offers an unparalleled opportunity to leverage your creative skill and commercial understanding of the streaming (OTT) industry, consumer electronics and media industries inside one of the world’s leading technology companies while experiencing the excitement and growth of the streaming media revolution.
You will work with a cross-functional team that includes product, business development, tech, finance, PR, merchandising, and regional marketing teams to define, develop, and execute innovative marketing strategies. The ideal candidate is a proven collaborator across multiple stakeholders with strong analytical skills. This is an incredible opportunity to own the partner strategy that is changing how customers are watching content.
Key job responsibilities- Set the strategic direction for APAC partner marketing that optimizes for long-term success, focusing on customer and partner experience, brand health, acquisition, engagement, and business growth.
- Track, measure, and analyze the performance of MVPD partners and marketing campaigns, and report results to BD, regional and marketing leadership.
- Ensure critical programs remain visible to stakeholders and dive deep, where required, to learn about each stakeholder’s perspectives and challenges, while maintaining a think big vantage point at all times.
- Make trade-offs: business opportunity vs. resources vs. long term results.
- Understand and communicate risks and identify growth opportunities for the team.
- Lead the team to test, develop and share best practices in partner marketing campaigns across multiple channels and geographies.
- Actively mentor and develop others.
- English fluency (written and verbal).
- Extensive years of professional experience in marketing or marketing research.
- Proven experience hiring and coaching high-performance marketing teams.
- Building, executing and scaling cross-functional marketing programs.
- Ability to influence executive decision makers and drive alignment with cross-functional teams including product, marketing operations, finance, PR and legal.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.
- Exceptional verbal and written communication skills, as well as the ability to work effectively across internal and external teams.
- Strong writing and communication skills.
- Japanese fluency (written and verbal).
- MBA and extensive experience in product/digital marketing, and/or partner marketing.
- Strong organizational planning and development skills in ambiguous environments.
- Conduct business and financial analysis, including forecasting, monitoring, and reporting.
- Superior analytical and quantitative skills, including ability to identify and solve ambiguous problems.
- An entrepreneurial drive, proven ability to influence others.
- Experience in the entertainment industry, preferably OTT streaming.
- Track record of performance excellence.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Head of APAC Partner Marketing, Prime Video Device Partnerships (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of APAC Partner Marketing, Prime Video Device Partnerships (Basé à London)
✨Tip Number 1
Familiarise yourself with the latest trends in the OTT streaming industry, especially in the APAC region. Understanding the competitive landscape and consumer preferences will help you articulate your vision for Prime Video's partner marketing strategy.
✨Tip Number 2
Network with professionals in the entertainment and technology sectors. Attend industry events or webinars to connect with potential colleagues and partners, which can provide insights into the role and the company culture at Amazon.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those involving partnerships. Highlight your analytical skills by showcasing how you measured success and adapted strategies based on data.
✨Tip Number 4
Demonstrate your leadership abilities by sharing experiences where you mentored teams or influenced cross-functional collaboration. This will show that you can drive alignment and foster a positive team environment, which is crucial for this role.
We think you need these skills to ace Head of APAC Partner Marketing, Prime Video Device Partnerships (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the OTT streaming or entertainment industry. Use specific examples that demonstrate your ability to drive acquisition and engagement through partnerships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content and how your skills align with the role. Mention your experience in developing partner value propositions and your understanding of the APAC market.
Showcase Analytical Skills: Provide examples in your application that showcase your analytical skills. Discuss how you've used data to measure campaign performance and make informed decisions in previous roles.
Highlight Leadership Experience: Emphasise any experience you have in leading teams or mentoring others. This is crucial for the Head of Partner Marketing role, so be sure to include specific instances where you've successfully guided a team towards achieving marketing goals.
How to prepare for a job interview at Golden Bees
✨Understand the Role and Responsibilities
Before the interview, make sure you thoroughly understand the job description. Familiarise yourself with the key responsibilities, such as managing strategic plans and driving acquisition through third-party devices. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Given the emphasis on tracking and measuring performance, be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight any metrics or results that demonstrate your impact on previous campaigns.
✨Demonstrate Cross-Functional Collaboration
This role requires working with various teams, so be ready to share experiences where you've successfully collaborated across departments. Discuss how you navigated challenges and aligned different stakeholders towards a common goal.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and decision-making skills. Prepare scenarios where you had to make trade-offs between business opportunities and resources, and explain your thought process and outcomes.
