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For Companies At a Glance
- Tasks: Lead sponsorship sales, prospect brands, and close high-value deals in esports.
- Company: Join BLAST, a leader in creating thrilling esports experiences and content worldwide.
- Benefits: Enjoy a competitive salary, flexible work options, and healthcare benefits.
- Why this job: Be part of a dynamic team shaping the future of esports with innovative partnerships.
- Qualifications: 5+ years in sponsorship sales, strong networking skills, and a passion for gaming.
- Other info: Location preference is London or New York, with travel opportunities to global events.
The predicted salary is between 43200 - 72000 £ per year.
At BLAST, we specialize in crafting remarkable live and digital experiences, ranging from thrilling esports tournaments that fill major arenas worldwide to captivating content that truly captivates audiences. We collaborate with leading game publishers and brands to transform their properties into spectacular esports events, having successfully produced tournaments, content, and shows across various games, such as Counter-Strike, DOTA 2, Rainbow Six Siege, Rocket League, and Fortnite. Our goal is to deliver outstanding live and digital experiences, ranging from esports tournaments that attract sizable audiences to memorable content that connects with fans around the world. We embody our BLAST values by making it Bold, making it Together, and ensuring we Make It Happen. If you thrive in a dynamic, collaborative environment and share our passion for pushing boundaries, we would love to hear from you!
About The Role
As Director of Sponsorships Sales, you are a strategic hunter and brand-aligned dealmaker. You own the full revenue funnel from prospecting new brands through proposing and closing 360° sponsorships. You will leverage BLAST's premium IP and live events, supported by robust viewership and performance data, to secure elite partnerships with leading brands across categories such as CPG, auto, tech, finance, and gaming. This leadership role also includes mentoring and coaching junior sellers. Location preference is New York or London with the ability to travel to our global clients and events.
Requirements
- Experience: 5+ years in sponsorship or ad sales, preferably in gaming, esports, sports, or entertainment
- Proven Track Record: Closed six and seven-figure integrated sponsorship deals
- Industry Knowledge: Deep understanding of esports publishers (Epic, Valve, Ubisoft) and media/IP strategies
- Sales Skills: Strong hunter mindset—cold outreach, proposal development, closing deals
- Analytical Ability: Comfortable leveraging data to build compelling business cases
- Communication: Exceptional skills in presentations and executive engagement
- Networking: Existing relationships with brands, agencies, and media planners
- Travel: Frequent travel for U.S. events (Austin, LA, Cannes, etc.) and internal meetings
- Education: Bachelor's degree; advanced degree beneficial
Business Development & Execution
- Prospect, pitch, and close sponsorships for key BLAST ecosystems, leagues, and events (e.g., Austin, Raleigh, FNCS, Dota2, Premier)
- Own and grow a pipeline of sponsors—securing presenting, premier-tier, and supporting deals
- Build tailored partnership packages leveraging broadcast, digital, live activation, content, social, and influencer integration
- Manage negotiation, contracting, and deal closure; collaborate with legal and finance for deal execution
Cross-Functional Collaboration
- Work alongside Commercial Leadership, Creative, Account Delivery, Insights/Analytics, and Event Production
- Develop & refine templated sponsor decks, media kits, tiered rate cards, and ROI tools
- Coordinate internal teams to ensure flawless delivery and post-event evaluation
Analytics & Reporting
- Use live viewership dashboards, event reports, and third-party data to build sponsor narratives and ROI cases
- Track and report sponsorship revenue performance, pipeline health, client feedback, and renewal opportunities
Team Leadership & Culture
- Coach and develop junior sales reps; help foster a hunter-focused, high-performance sales environment
- Contribute to hiring and onboarding new U.S. sales staff
- Represent BLAST at industry events, maintaining high commercial visibility
Why BLAST?
- Premium IP & Audience - Reach 1.8B fans and engage with 64M daily players
- Immersive Activation - Work across digital, live, content, creator, in-arena, and branded content channels
- Cross-Platform Storytelling - Tap into data-driven insights, high-profile partnerships (e.g., Alienware, Progressive Insurance), and creator amplification
- Growth Opportunity - Lead the U.S. build-out for a global esports powerhouse and shape a high-performing team
Benefits
- Competitive salary with opportunities for growth
- Pension scheme
- AXA Healthcare
- Enhanced Maternity and Shared Parental leave
- Flexible work environment with remote options
- The chance to work on high-profile esports events and content
- A collaborative and creative team that values innovation and excellence
Director of Sponsorship Sales (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sponsorship Sales (Basé à London)
✨Tip Number 1
Network actively within the esports and gaming industry. Attend events, conferences, and meetups to connect with potential sponsors and industry leaders. Building relationships can give you an edge when it comes to securing sponsorship deals.
✨Tip Number 2
Stay updated on the latest trends in esports and gaming. Understanding the current landscape will help you tailor your pitches and demonstrate your knowledge to potential sponsors, making you a more attractive candidate for the role.
✨Tip Number 3
Prepare to showcase your previous successes in closing high-value sponsorship deals. Be ready to discuss specific examples and the strategies you used, as this will highlight your capability to drive revenue for BLAST.
✨Tip Number 4
Familiarise yourself with BLAST's brand values and recent projects. Demonstrating a clear understanding of their mission and how you can contribute to their goals will set you apart from other candidates during interviews.
We think you need these skills to ace Director of Sponsorship Sales (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sponsorship or ad sales, particularly within the gaming or esports sectors. Emphasise any closed deals and your analytical skills, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for esports and how your background aligns with BLAST's mission. Mention specific experiences that demonstrate your ability to secure sponsorships and build relationships with brands.
Showcase Your Industry Knowledge: Demonstrate your understanding of the esports landscape and key publishers like Epic and Valve. Include insights on how you can leverage this knowledge to benefit BLAST and its sponsorship strategies.
Highlight Leadership Experience: If you have experience mentoring or coaching others, be sure to include this in your application. BLAST values team leadership, so showcasing your ability to develop junior sales reps will strengthen your application.
How to prepare for a job interview at Golden Bees
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the esports industry, including key publishers and media strategies. Prepare specific examples of how you've successfully navigated this landscape in your previous roles.
✨Highlight Your Proven Track Record
Be ready to discuss your experience in closing six and seven-figure sponsorship deals. Use quantifiable achievements to illustrate your success and how you can replicate that at BLAST.
✨Prepare for Analytical Discussions
Since the role requires leveraging data to build compelling business cases, come prepared with examples of how you've used analytics in past sales strategies. This will show your analytical ability and comfort with data.
✨Demonstrate Your Networking Skills
Talk about your existing relationships with brands, agencies, and media planners. Highlight how these connections can benefit BLAST and help secure elite partnerships in the esports space.
