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- Tasks: Lead marketing strategies for institutional clients in the asset management sector.
- Company: Goldman Sachs is a global leader in financial services, committed to diversity and professional growth.
- Benefits: Enjoy comprehensive benefits, remote work options, and a supportive environment for personal development.
- Why this job: Join a dynamic team driving impactful marketing initiatives in a prestigious firm with a strong reputation.
- Qualifications: 7+ years in financial marketing, strong strategic thinking, and excellent communication skills required.
- Other info: Opportunities for professional growth and a commitment to diversity and inclusion.
The predicted salary is between 72000 - 108000 £ per year.
This vice president will play a key role in devising and executing marketing strategies to support the growth of our institutional business in the UK, including pension funds, endowments, foundations, sovereign wealth funds, and insurers.
The vice president will partner with client-facing business leaders, product strategy, investment teams, and broader AM Marketing teams to identify and harness top commercial priorities, translating them into full-funnel plans to fuel business growth in this segment.
Position Responsibilities- Channel marketing vision and implementation: Research, plan, develop, and implement an integrated marketing strategy for AM’s institutional and insurance client segments to support overall business growth.
- Brand narrative: Ensure the Asset Management value proposition and messaging pillars are integrated into all institutional and insurance marketing activities globally.
- Client research: Collaborate with AM brand marketing and business leaders to analyze client perceptions and identify areas for improvement to support business objectives.
- Campaigns and execution: Develop and execute impactful lead generation and client retention campaigns across digital, media, and in-person channels.
- Content: Work with content and product marketing teams to deliver a content calendar that supports the marketing strategy, including editorial ideas, content creation, and continuous improvement of marketing and sales materials.
- Measurement and reporting: Provide end-to-end reporting on marketing impact, including ROI analysis, and adjust strategies as needed for optimal results.
- Risk management: Ensure all marketing communications adhere to regulatory and procedural guidelines, proactively managing operational risks.
- Team effectiveness: Drive operational efficiency within the marketing team, ensuring high motivation, engagement, and scalability.
- Partnership and collaboration: Maintain strong relationships with other marketing leaders, corporate communications, sales, investment heads, and key stakeholders globally.
- 7+ years in a similar role within a leading financial institution, with a proven track record of measurable impacts and achievements.
- Deep knowledge of the asset management industry, including clients, products, regulations, and competitors.
- Strong strategic thinking, commercial awareness, and business acumen.
- Experience working effectively in complex, matrixed organizations with excellent communication, influencing, and presentation skills.
- Ability to present investment views clearly, synthesize information, and develop compelling narratives.
- Proven integrated marketing skills across strategy and execution, leveraging subject matter experts for effective outcomes.
- Solid digital marketing experience, including martech, lead generation, and analytics in B2B environments.
- Ability to work under pressure at varying speeds while maintaining high standards.
- Bachelor’s Degree (BA/BS); MBA and/or CFA preferred.
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Asset & Wealth Management - Head of Institutional Marketing - Vice President - London
✨Tip Number 1
Network with professionals in the asset and wealth management sector. Attend industry events, webinars, and conferences to meet potential colleagues and leaders in the field. Building these connections can provide valuable insights and may lead to referrals.
✨Tip Number 2
Stay updated on the latest trends and regulations in the asset management industry. Subscribe to relevant publications and follow thought leaders on social media. This knowledge will not only enhance your conversations but also demonstrate your commitment to the field.
✨Tip Number 3
Prepare to discuss specific marketing strategies you have successfully implemented in previous roles. Be ready to share measurable outcomes and how they contributed to business growth. This will showcase your expertise and strategic thinking.
✨Tip Number 4
Familiarise yourself with Goldman Sachs' brand narrative and recent marketing campaigns. Understanding their messaging and values will help you align your approach and demonstrate your enthusiasm for the role during interviews.
We think you need these skills to ace Asset & Wealth Management - Head of Institutional Marketing - Vice President - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in asset and wealth management, particularly in institutional marketing. Use specific examples of past achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your understanding of the asset management industry. Mention how your strategic thinking and marketing skills can contribute to the company's growth in the institutional sector.
Highlight Relevant Skills: Emphasise your integrated marketing skills, digital marketing experience, and ability to work in complex organisations. Use keywords from the job description to ensure your application resonates with the hiring team.
Showcase Your Achievements: Include quantifiable results from your previous roles, such as successful campaigns or improvements in client retention rates. This will help demonstrate your impact and effectiveness in similar positions.
How to prepare for a job interview at Golden Bees
✨Understand the Asset Management Landscape
Make sure you have a solid grasp of the asset management industry, including key players, regulations, and current trends. This knowledge will help you demonstrate your expertise and show that you're well-prepared for the role.
✨Showcase Your Strategic Thinking
Be ready to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to align marketing efforts with business objectives and demonstrate measurable impacts.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, think of instances where you've successfully collaborated with others. Be prepared to discuss how you build relationships and drive team effectiveness in a complex environment.
✨Demonstrate Digital Marketing Savvy
Given the emphasis on digital marketing in the job description, be ready to talk about your experience with martech, lead generation, and analytics. Share specific campaigns you've worked on and their outcomes to illustrate your capabilities.
