Associate Director, Human Resources

Gold Peak Technology Group is a global leader in batteries and electronics, committed to enlightening and empowering lives through energy and sound solutions with sustainability at the heart of everything we do.

Founded in 1964 and listed on the Hong Kong Stock Exchange since 1984, we combine decades of expertise with cutting-edge innovation.

Our operations span over 10+ countries, supported by a strong R&D, manufacturing, and distribution network.

The Group has built renowned brand names for its major product categories, including GP Batteries, Recyko rechargeable batteries, KEF premium acoustic products, Celestion professional speakers, and the latest GP Energy Tech Limited driving sustainable innovations and advanced rechargeable battery technology for enhanced energy storage solutions.

Why Join Us?

As part of the Group, you will have the opportunity to

• Make a meaningful impact within global technology and premium consumer business.
• Partner with international business leaders across multiple markets and cultures.
• Shape the People & Culture agenda for a global business unit.
• Play an important role in strengthening organizational capability and global ways of working.
• Contribute to Group-wide People & Culture transformation and strategic initiatives.

Role Summary

The Associate Director, Human Resources serves as the Global HR Business Partner for the KEF Business Unit and a strategic HR Business Partner supporting selected Group-wide initiatives, as assigned by Group Director, People & Culture.

Based in the United Kingdom, the role provides strategic and hands-on HR leadership across KEF's global organization, partnering closely with KEF business leaders, regional management and HR teams to ensure that people priorities, organizational capabilities and HR practices effectively support business strategy and sustainable growth.

As a key member of Group People & Culture, the position will work closely with the Group Director, People & Culture and Headquarter HR team, acting as an important bridge between Group strategy and business-unit requirements.

The role is responsible for understanding Group-wide People & Culture strategies, governance, HR initiatives and organizational changes and translating these into practical implementation across KEF.

Equally, the role will represent business-unit and regional perspectives to ensure Group initiatives remain commercially relevant and practical.

A key priority of the role will be to strengthen global alignment across KEF, the position will assess differences in organizational practices, HR processes, policies, governance, authorization frameworks and ways of working, building trusted relationships with regional leadership to progressively establish greater consistency while respecting legitimate local business, market and regulatory requirements.

The successful candidate will therefore need to be a commercially minded, pragmatic and highly adaptable HR generalist, capable of balancing strategic business partnering with hands-on execution and combining global governance with sensitivity to regional circumstances.

Regular travel will be required, including travel between UK office locations and to Europe, the Americas and other Group locations according to business needs.

Responsibilities

• Serve as the Global HR business partner for KEF, providing strategic and operational HR leadership across its global organization and aligning people priorities with business growth and transformation
• Drive the annual performance management cycle, support managers in setting clear objectives, strengthen performance differentiation and manage performance improvement where required.
• Drive talent reviews, succession planning and development of high-potential and critical talent, ensuring strong succession coverage for key business roles.
• Support salary reviews, incentive programs, market benchmarking and reward recommendations to ensure competitive, equitable and performance-driven compensation practices.
• Ensure effective implementation of HR policies, employment practices, employee lifecycle processes and HR controls, while continuously improving HR processes, systems and operational efficiency.
• Lead people-related projects and organizational change initiatives, use workforce analytics and HR metrics to identify risks and opportunities, and coach managers and HR team members to strengthen overall people-management capability.
• Work closely with Group HR in rolling out Group HR projects across KEF business globally and to align the same direction / strategy with the Group.
• Monitor and provide insights on emerging employment legislation, labour market trends and HR best practices across Europe and the Americas, advising business and Group HR leaders on implications for workforce strategy, policy development and organizational effectiveness.
• Lead initiatives to strengthen organizational culture, employee experience and employer brand, ensuring alignment with KEF's values and business strategy.
• Coach senior leaders and management teams on leadership effectiveness, organizational dynamics, team performance and change leadership.
• Drive diversity, equity and inclusion initiatives and ensure talent practices support a diverse, high-performing and inclusive workplace.
• Partner with business leaders and Group HR in the planning and management of people-related budgets and investments, ensuring effective allocation of resources.
• Identify and mitigate people-related risks including critical talent retention, workforce capability, organizational effectiveness and employment compliance risks.

Qualifications and Experience

• 12+ years of progressive HR experience with substantial experience in senior HR Business Partner, HR Generalist, HR Lead or equivalent roles in mid-to-large organizations.
• Bachelor’s degree required; Master’s degree in HR, Organizational Development, I/O Psychology, Business Administration, or related field strongly preferred.
• CIPD qualification or equivalent recognized HR professional qualification.
• Strong end-to-end HR generalist experience, including organization effectiveness, workforce planning, recruitment, performance management, talent and succession, reward, employee relations and organizational change
• Proven experience partnering with senior business leaders and operating as a trusted advisor within a commercial environment.
• Demonstrated experience working across multiple countries, cultures and business environments, preferably with exposure to the UK, Europe and the Americas.
• Proven experience working in a fast-paced, matrixed, or global organization.
• Demonstrated ability to transform traditional HR into agile, forward-looking systems.
• Strong track record in advising and influencing senior executives and leadership teams.
• Sound knowledge of European & Americas employment practices, combined with the ability to partner with local HR teams and professional advisers on employment requirements in other jurisdictions.
• Strong business and commercial acumen, with the ability to understand how people and organizational decisions impact business performance.
• Exceptional communication, stakeholder engagement, and change management skills.
• Strategic thinker with the ability to translate business strategy into talent implications.
• Exceptional influencing and stakeholder management skills; able to credibly partner with C-suite executives.
• Demonstrates strong judgment in balancing Group governance and consistency with business-unit autonomy and legitimate local requirements.
• Data-driven mindset; proficient in talent analytics and translating insights into actionable strategies.
• Strong project management and change management capabilities.
• Excellent communication and presentation skills (written and verbal).
• High emotional intelligence and cultural awareness.