At a Glance
- Tasks: Lead CRM campaigns to engage kids in financial education and enhance their money skills.
- Company: Join GoHenry, a pioneering fintech company empowering kids with money management skills.
- Benefits: Enjoy flexible working, generous holiday, health plans, and a supportive workplace culture.
- Other info: Be part of an award-winning team dedicated to diversity and inclusion.
- Why this job: Make a real impact on the next generation's financial literacy while growing your career.
- Qualifications: 5+ years in CRM or lifecycle marketing, with a passion for customer engagement.
GoHenry is the money app giving kids a head start in life as they learn to earn, save, spend and invest – all with parental oversight. Having pioneered a new category in financial education when it launched in 2012, over 2.3 million kids have now learnt money skills with GoHenry. With the ultimate goal to make every kid smart with money, GoHenry believes the best way to learn is to get hands-on experience with money. We are looking for a CRM Manager to join our mission.
What you will do at GoHenry:
- As a key member of the Product team, partner with our development squads, as well as Marketing, Customer Support and Legal to own campaigns from inception to execution and iteration.
- Manage GoHenry's CRM channels – email, push and SMS – defining the right message, audience, and timing across each.
- Define and build campaigns with clear hypotheses, KPIs, and segmentation strategies based on user behaviour and data signals.
- Collaborate with Data Engineering and Data Analytics to build robust data flows that provide our measurement infrastructure.
- Implement and scale testing frameworks (e.g., A/B, MAB) to improve performance.
- Monitor performance at the campaign and cohort level; translate insights into action and iteration.
- Develop a deep understanding of GoHenry products, identifying barriers to account activation, drivers of cancellation and important engagement levers.
- Continuously review and assess CRM processes and workflows, providing recommendations to improve them.
- Maintain a roadmap of key projects and priorities, including forecasts and goal targets.
- Coach and develop our CRM Executive, providing clear direction and helping them grow their craft.
What you will bring to GoHenry:
- Proven track record: 5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles (preferably in subscription, fintech, or consumer SaaS).
- Deep understanding of metrics: Across acquisition, activation and retention, with the ability to interpret results and apply learnings at scale.
- Platform proficiency: Experience with automation platforms like Customer.io; experience with segmentation, personalisation, and conditional logic.
- Collaboration: A natural cross-functional partner who drives clarity, alignment, and accountability from brief intake through launch and post-campaign analysis.
- Customer empathy: The curiosity to understand the unique needs of families and deliver inclusive experiences that strengthen connections between them.
- Standard-setter: The drive to raise the bar for how we communicate with our customers.
- Bias for action and continuous improvement: A drive to always test, always optimise, raise the bar for our customers and your colleagues, and find a way to get things done – no matter how hard the problem.
What’s in it for you? All the essentials you would expect, including a workplace pension plan, 33 days of holiday (including public holidays), and great company events!
- GoFlex - Work from Home, Office, or a mix of both
- Your Birthday Day off
- Excellent Induction & onboarding programme with ongoing learning & development throughout your career
- A choice between Bupa Health Cash Plan or Bupa Private Medical
- Death in service – 4x your annual salary from month 1
- Physical and Mental Wellbeing support and platforms for you and your family
- Family-friendly leave policies
- Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
- Paternity leave – 4 weeks full pay after probation
- Salary Sacrifice options
We’re proud to say our work to empower the next generation has been recognised dozens of times since 2012. Most recently:
- Our Money Missions were named ‘Best Financial Education Journey’ in the 11:FS Pulse 2026 annual report
- We won Finder’s ‘Best Kids' Card Provider’ in 2025
- We won City AM Dragon Awards ‘Leadership in Financial Literacy’ award in 2024
- We were named in the Top 100 Most Loved Workplaces in the UK in 2023
- We won the Tech for Good award at the Better Society Awards 2023
- GoHenry kids have donated over £770,000 of their own money to NSPCC via their GoHenry accounts
But we want to go much further, and that’s why we need you. GoHenry is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace.
CRM Manager employer: GoHenry
GoHenry is an exceptional employer that prioritises employee well-being and professional growth, offering a vibrant work culture in the heart of London. With flexible working options, generous leave policies, and a commitment to diversity and inclusion, GoHenry empowers its team members to thrive both personally and professionally while contributing to meaningful financial education for families. Join us to be part of a dynamic data team that values collaboration, innovation, and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GoHenry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GoHenry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GoHenry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GoHenry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GoHenry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GoHenry:Show us that you’ve done your homework! In your application, briefly mention what you admire about GoHenry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GoHenry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GoHenry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GoHenry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
