Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead App Store Optimization and drive product-led growth initiatives.
- Company: Join GoHenry, a fast-growing fintech empowering families with money management tools.
- Benefits: Flexible work options, generous leave, and a birthday day off.
- Why this job: Make a real impact in a dynamic environment with over 6 million members.
- Qualifications: 3+ years in growth marketing with expertise in ASO and conversion optimisation.
- Other info: Collaborate with cross-functional teams to launch innovative growth experiments.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join GoHenry, a UK‑based fintech company that empowers families with engaging money‑management tools and a seamless product experience. GoHenry has grown to more than 6 million members across 5 countries and is expanding its footprint in Europe and the US.
What you will do:
- Lead App Store Optimization (ASO) for Apple and Google Play to maximize organic downloads and overall visibility.
- Design, execute, and analyze A/B and multivariate tests across web and mobile conversion flows from landing pages to sign‑up to improve acquisition efficiency.
- Identify and implement product‑led growth (PLG) initiatives—such as referral loops and viral mechanics—to acquire and activate new customers.
- Partner with Product, Marketing, Engineering, and Growth teams to plant and measure experiments across the app onboarding flow.
- Analyze funnel performance, identify drop‑off points, and translate insights into actionable product and marketing initiatives.
- Collaborate with Lifecycle and Paid teams to align growth experiments with paid acquisition and retention strategies.
- Prioritize and launch experiments with cross‑functional teams to drive measurable growth and align with business objectives.
What you bring:
- 3+ years of growth‑focused experience with strong emphasis on ASO and conversion rate optimization.
- Proven record of designing and executing A/B tests that achieved significant, measurable growth in acquisition or conversion rates.
- Experience working cross‑functionally with Product and Engineering to design and measure technical experiments.
- Expertise analysing large datasets with tools such as Google Analytics, Amplitude or similar platforms to derive actionable insights.
- Deep understanding of mobile and web acquisition channels and levers of product‑led growth.
- Exceptional project‑management skills and ability to deliver cross‑functional projects to completion.
- Drive to deliver game‑changing products and precision in execution.
- Belief that your work is tied to your life's mission.
Perks & benefits:
- Work‑from‑Home, Office or hybrid via GoFlex.
- Birthday day off.
- 25 days annual leave plus 8 UK bank holidays.
Product Led Growth Marketing Manager - ASO in City of London employer: GoHenry
Contact Detail:
GoHenry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Led Growth Marketing Manager - ASO in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your ASO and growth marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to product-led growth and ASO. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Product Led Growth Marketing Manager - ASO in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Led Growth Marketing Manager role. Highlight your experience with ASO and conversion rate optimisation, and don’t forget to showcase any A/B testing you've done that led to measurable growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about product-led growth and how your skills align with our mission at GoHenry. Keep it engaging and personal!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention specific tools you’ve used, like Google Analytics or Amplitude, and share examples of how you’ve turned insights into actionable strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at GoHenry
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimization knowledge. Be ready to discuss specific strategies you've implemented in the past and how they led to measurable growth. This will show that you not only understand the theory but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis tools like Google Analytics or Amplitude. Bring examples of how you've used data to drive decisions, especially in A/B testing and conversion rate optimisation. This will demonstrate your ability to turn insights into actionable strategies.
✨Collaboration is Key
Since this role involves working cross-functionally, think of examples where you've successfully partnered with Product, Marketing, or Engineering teams. Highlight how these collaborations led to successful outcomes, as it shows you're a team player who can drive results together.
✨Be Ready to Discuss Growth Initiatives
Familiarise yourself with product-led growth initiatives like referral loops and viral mechanics. Prepare to share any relevant experiences where you've implemented such strategies and the impact they had on customer acquisition and activation. This will illustrate your proactive approach to driving growth.
