At a Glance
- Tasks: Drive subscriber growth and enhance customer value for News and Puzzles products.
- Company: Join the dynamic Telegraph Media Group with a fast-paced, rewarding environment.
- Benefits: Flexible benefits, medical cover, parental leave, and training opportunities for career growth.
- Other info: Collaborative culture with excellent career development prospects.
- Why this job: Shape pricing strategies and make a real impact on subscriber experiences.
- Qualifications: Strong analytical skills and experience in subscription marketing or digital environments.
The predicted salary is between 55000 - 65000 £ per year.
Location: Hybrid, London, England, United Kingdom
Work Arrangement: Hybrid
Contract Type: 12 Month Contract
Role Overview
We're looking for a commercially minded and data-driven individual to help drive subscriber growth and maximise customer value across our News and Puzzles products. This role will play a key part in shaping pricing and proposition strategies, leading trading performance initiatives, and supporting the delivery of compelling subscriber offers.
Working cross-functionally with teams including Insights and Analytics, you'll use customer and performance data to optimise results, improve subscriber outcomes, and support the development of new products and upgrade opportunities. From managing end-to-end price rise activity to identifying new growth opportunities, this is an exciting role at the heart of our subscription business.
Key Responsibilities
- Lead subscription trading performance across News and Puzzles products, using data and customer insight to analyse churn and cancellation trends and identify actionable opportunities for growth.
- Lead the development and enhancement of subscription packs and propositions, including the launch of new products and initiatives designed to upgrade subscribers to higher-value offerings.
- Manage the end-to-end price rise process, ensuring subscribers transition smoothly to appropriate pricing tiers whilst maximising retention and revenue performance.
- Partner closely with Insights and Analytics to identify revenue optimisation opportunities, using data and performance insights to inform strategic decision-making and improve customer outcomes.
- Support the delivery of subscriber upgrade and save strategies, leveraging the in-house dynamic offer recommendation tool to drive targeted and effective customer journeys.
- Collaborate with technical and operational teams to improve processes, enhance execution, and support the efficient delivery of commercial priorities.
- Support the Commercial Executive in refining briefing processes and coordinating day-to-day activity across the team.
Requirements
- Strong ability to translate customer insight and data into commercially effective strategies that drive growth and business performance.
- Highly commercial and numerate, with the ability to identify trends, influence trading performance, and assess revenue opportunities.
- Analytical mindset with experience using data and customer behaviour insights to inform decision-making and optimise performance.
- Experience managing complex projects from inception to delivery, ideally within a commercial, subscription, marketing or digital environment.
- Excellent communication skills, with the ability to present complex information clearly and confidently to a range of stakeholders, including senior leadership.
- Strong stakeholder management skills, with experience building effective relationships across teams and functions.
- Proactive and solutions-focused, with a positive attitude and the ability to identify and pursue commercial opportunities independently.
- Exceptional attention to detail, alongside strong planning, organisational and time management skills, with the ability to manage multiple priorities effectively.
Benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and Development
With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Senior Marketing Manager - Subscriptions employer: Gofractional
At the Telegraph Media Group, we pride ourselves on being an excellent employer that fosters a dynamic and rewarding work environment. Our hybrid working model in London allows for flexibility while you engage in meaningful projects that drive subscriber growth and enhance customer value. With a strong emphasis on employee development through The Academy, comprehensive benefits including generous parental leave, and a culture that values collaboration and innovation, we are committed to supporting your career journey and work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Subscriptions
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their subscription model and think about how your skills can help drive subscriber growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around data-driven strategies and customer insights. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Marketing Manager - Subscriptions
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience with subscriptions, data analysis, and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about driving subscriber growth and how your analytical mindset can benefit us. Keep it engaging and relevant to the role.
Showcase Your Data Skills:Since this role is all about using data to drive decisions, make sure to showcase your analytical skills. Mention specific tools or methodologies you've used to analyse customer behaviour and improve performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Gofractional
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to be data-driven. Brush up on key metrics related to subscriber growth and churn rates. Be ready to discuss how you've used data in past roles to drive decisions and improve performance.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented successful marketing strategies in previous positions. Highlight your ability to translate customer insights into actionable plans that have led to tangible results.
✨Communicate Clearly
You'll be presenting complex information to various stakeholders, so practice articulating your thoughts clearly and confidently. Use the STAR method (Situation, Task, Action, Result) to structure your responses during the interview.
✨Build Relationships
Stakeholder management is key in this role. Think of examples where you've successfully collaborated with cross-functional teams. Be prepared to discuss how you build effective relationships and influence others to achieve common goals.
