At a Glance
- Tasks: Shape customer engagement strategies and optimise CRM programmes across international markets.
- Company: Join Moonpig Group, a dynamic company focused on creating meaningful customer experiences.
- Benefits: Enjoy competitive pay, private healthcare, flexible working, and generous holidays.
- Other info: Collaborative environment with excellent career growth opportunities and international exposure.
- Why this job: Make a real impact in a role that drives customer loyalty and engagement.
- Qualifications: Experience in CRM, strong analytical skills, and a passion for customer experience.
The predicted salary is between 51750 - 63250 £ per year.
Location: London – Hybrid (1-2 days in the office)
Contract Type: 6-Month Fixed-Term Contract
Compensation: Competitive Salary + Benefits
About the Role
At Moonpig Group, our mission is to help people connect and create moments that matter. As an international group spanning Moonpig, Buyagift, Red Letter Days, and Greetz, we're continuing to grow our reach and create meaningful experiences for millions of customers. We're looking for a Senior CRM Executive to join our New Markets team on a 6-month fixed-term contract. This is an exciting opportunity to help shape how we engage customers across our Irish, Australian, and US markets while contributing to the future growth of Moonpig Group. Working closely with the CRM Manager, you'll use customer insights and data to design, deliver, and optimise CRM programmes that engage, inspire, and retain customers. You'll bring fresh thinking, a passion for CRM, and a curiosity for growth marketing, helping us build stronger customer relationships and increase customer lifetime value.
Key Responsibilities
- Strategy: Collaborate with the CRM Manager to develop customer engagement and retention strategies across our Irish, Australian, and US markets.
- Channel Management: Support the delivery of CRM activity across multiple channels, including triggered communications, reminders, newsletters, and wider CRM projects.
- Journey Design: Design, update, and implement customer journeys that support new initiatives and evolving customer needs.
- Market Insight: Use market research, competitor analysis, and industry trends to bring fresh ideas and innovation to the team.
- Segmentation: Partner with analytics teams to develop customer segmentation and translate insights into targeted CRM audiences.
- Measurement: Build and evaluate campaign measurement frameworks, including control groups, to optimise CRM performance and grow customer lifetime value.
- Collaboration: Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives across New Markets.
About You
- Previous experience working in CRM, with a desire to take the next step in your career or embrace a new challenge.
- Passion for creating engaging customer experiences and continuously improving CRM campaigns, content, and messaging.
- Ability to use customer insights and external trends to identify opportunities that add value for customers.
- Strong curiosity about customer behaviour and how CRM can drive long-term engagement and loyalty.
- Collaborative approach with experience working effectively across diverse teams and stakeholders.
- Experience using CRM platforms and Email Service Providers, ideally Sailthru.
- Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.
- Familiarity with Canva or other design tools would be beneficial.
- Experience working across international markets would be advantageous but isn't essential.
Interview Process
- Stage 1: Recruiter Screening Call
- Stage 2: Interview with the Hiring Team
- Stage 3: Final Interview with Senior Stakeholders
What's in it for you?
- Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- Wellbeing First: Private healthcare (UK) and mental health support.
- Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
- Career Growth: Learning allowances, coaching & development programs.
Our Ways of Working
We trust our colleagues to do what's right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Senior CRM Executive employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive
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Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
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We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gofractional from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gofractional specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gofractional
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gofractional, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
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We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gofractional you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gofractional that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gofractional, so think on your feet and don't hesitate to showcase your creativity!
