At a Glance
- Tasks: Drive growth through innovative CRM and email strategies while managing campaigns.
- Company: Join a dynamic team at Mulberry, a certified B Corp committed to sustainability.
- Benefits: Enjoy a competitive salary, hybrid work options, and a supportive culture.
- Other info: Be part of a community that values diversity, sustainability, and collaboration.
- Why this job: Make a real impact in digital marketing and enhance customer engagement globally.
- Qualifications: Experience in digital marketing and CRM platforms with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Kensington Office, London
Type: Temporary Full-Time / Hybrid
Role Overview
Results-driven Senior CRM & Marketing Executive to play a key role in driving growth across CRM & Email activity in the UK and global markets for a 6-month FTC. This is a pivotal role in the business driving M.com revenue, improving Email engagement and revenue as well as the CRM automations and reporting on the channel.
Duties and Responsibilities:
- Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry Email and CRM strategy across key regions.
- Supporting Head of Digital Marketing with forecasting Email Channel Management of external digital marketing agencies, ensuring delivery of channel strategy and performance.
- Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
- Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
- Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
- Develop and implement CRM strategies to enhance customer retention and engagement.
- Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
- Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
- Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
- Seek opportunities to drive growth and optimize performance across marketing channels.
- Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
- Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.
Skills and Experience Required:
- Experience in a similar digital marketing role, ideally with hands-on experience across CRM platforms.
- Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
- Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
- Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.
- Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.
Culture:
Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit. Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues. Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
As a certified B Corp, we are committed to using business as a force for good. You'll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community. Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
Senior CRM & Email Executive employer: Gofractional
Mulberry is an exceptional employer that prioritises employee growth and a collaborative work culture, making it an ideal place for a Senior CRM & Email Executive. Located in the vibrant Kensington area of London, we offer a hybrid working model that promotes work-life balance while fostering creativity and innovation. As a certified B Corp, we are committed to sustainability and inclusivity, ensuring that our team members feel valued and empowered to make a positive impact through their work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Email Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experience make you the perfect fit for the Senior CRM & Email Executive role. Keep it concise and focus on what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our community.
We think you need these skills to ace Senior CRM & Email Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM & Email Executive role. Highlight your experience with CRM platforms and digital marketing strategies that align with what we're looking for. We want to see how your skills can drive growth in our email campaigns!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you embody our values at Mulberry. We love seeing candidates who are not just qualified, but also genuinely excited about what we do.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your proficiency in campaign analytics and reporting. Share specific examples of how you've used data to optimise campaigns in the past. We’re all about results here!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Gofractional
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms relevant to the role. Brush up on your experience with campaign analytics and data reporting, as these will be key topics during the interview. Be ready to discuss specific strategies you've implemented in past roles.
✨Showcase Your Campaign Successes
Prepare to share concrete examples of successful email campaigns you've managed. Highlight metrics like open rates, click-through rates, and revenue generated. This will demonstrate your ability to drive results and align with the company’s goals.
✨Emphasise Collaboration Skills
Since this role involves working closely with creative and content teams, be prepared to discuss how you’ve collaborated in the past. Share examples of how you’ve worked together to optimise campaigns and improve performance.
✨Align with Company Values
Familiarise yourself with Mulberry's values and culture. During the interview, express how your personal values align with theirs, especially around sustainability and community. This shows that you’re not just a fit for the role, but also for the company ethos.
