At a Glance
- Tasks: Lead integrated PR strategies and manage high-profile events for Anthropologie EU.
- Company: Anthropologie is a premium retail brand known for its unique fashion and lifestyle offerings.
- Benefits: Opportunity to shape culturally relevant brand experiences and work with a strong network of industry contacts.
- Other info: Experience managing budgets and external agencies is essential.
- Why this job: This role offers the chance to elevate brand presence across key European markets.
- Qualifications: Proven management experience in PR and events within fashion or premium retail is required.
The predicted salary is between 50000 - 65000 £ per year.
Proven management experience in PR, events and experiential marketing within fashion, lifestyle, or premium retail.
A strong, established network of media, influencer, and industry contacts across the UK and European markets.
Proven track record of leading high-profile, culturally relevant events and integrated PR campaigns at scale.
Experience managing and developing a team, with a clear, empowering leadership style and a commitment to people development.
Demonstrated experience managing external agencies and international or franchise PR teams.
Strong budget management experience, including forecasting, allocation, and supplier negotiation at scale.
A data-literate approach to PR and events, with experience building reporting frameworks that track coverage, sentiment, event ROI, and audience reach.
End-to-end events experience, spanning large-scale press and influencer activations, customer loyalty experiences, and in-store activations.
Ability to bridge physical and digital activations to drive engagement, storytelling, and commercial impact.
Commercially minded with sharp instincts for how brand activity translates to footfall, revenue, and long-term brand performance.
We are looking for a PR & Events Manager who will be responsible for leading and elevating Anthropologie EU's brand presence across key markets.
This role defines and executes integrated PR and events strategies that build brand awareness, deepen customer engagement, and drive store and digital footfall.
You will play a key leadership role in shaping culturally relevant, visually inspiring, and commercially impactful brand experiences.
Lead the development and execution of integrated PR strategies aligned with seasonal campaigns, brand objectives, and commercial priorities.
Secure high-quality coverage across leading fashion, lifestyle, and national media titles through strong editorial relationships and proactive storytelling.
Oversee gifting strategy, including product selection, press gifting schedules, and loan management.
Manage all press office functions, including sample management, press loan tracking, and responding to inbound media requests.
Lead and nurture long-term strategic relationships with influencers, brand partners, and cultural collaborators.
Oversee the collaboration with international/franchise PR teams, ensuring consistency in messaging and execution.
Support reactive press management and corporate communications, protecting and enhancing overall brand reputation.
Own the end-to-end EU events strategy, including press and influencer events, VIP dinners, community partnerships, pop-ups, and in-store activations.
Lead the conceptualisation and delivery of culturally relevant brand experiences.
Lead store opening events and activations, delivering press coverage, increased footfall, and high-impact cultural moments.
Oversee key experiential spaces, including the Kings Road pop-up store.
Develop and deliver a customer events programme, designing high-touch, loyalty-driving experiences.
Manage EU Press & Events strategy, translating global brand direction into locally relevant initiatives.
Lead cross-functional collaboration with Social, Marketing, Retail, and Creative teams.
Own commercial accountability for PR and events activity, defining KPIs and ensuring delivery against agreed outcomes.
Own performance analysis across PR and events activity, using insights to inform strategic optimisation.
Deliver clear, senior-level reporting and trade analysis to support leadership decision-making.
Manage and optimise budgets across PR and events activity.
Lead, manage, and mentor the PR Executive and PR Assistant.
Manage senior stakeholder relationships across internal leadership teams and external partners.
PR & Events Manager employer: Gofractional
Located in the UK, Anthropologie focuses on creating visually inspiring brand experiences. The team values diversity and inclusivity while driving commercial impact through innovative PR and events strategies.
