At a Glance
- Tasks: Lead product marketing from concept to market, shaping narratives and strategies.
- Company: Join a dynamic, founder-led team in a collaborative London office.
- Benefits: Enjoy wellness budgets, global connectivity, and comprehensive health coverage.
- Other info: Engage in a vibrant culture with opportunities for personal and professional growth.
- Why this job: Make an impact in AI marketing while working on innovative products.
- Qualifications: 5+ years in product marketing with experience in early-stage environments.
The predicted salary is between 60000 - 80000 € per year.
About the role
We're building something brand new, and we're looking for a product marketer who knows how to take a product from concept to market. This is a zero-to-one product marketing role within a small, founder-led product team. You'll validate the audience, shape the narrative, and lead go-to-market end-to-end—bridging the gap between what we're building and the people we're building it for.
As a team that thrives on in-person collaboration, this role is based full-time at our London office.
This is the role for you if you're excited to work on:
- Insights & validation: Build a clear understanding of who our users are and why they care. Run a focused research agenda (user interviews, competitive mapping, and message testing) and translate insights into product and marketing direction.
- Positioning & narrative: Define and evolve positioning and messaging, partnering closely with the Founder and Head of Marketing to articulate differentiation and tell a compelling story.
- GTM strategy & execution: Lead go-to-market from strategy through launch planning and cross-functional coordination with the wider marketing team—ensuring we ship with clarity, focus, and momentum.
- Building in public: Strengthen our credibility through thought leadership and community engagement, and turn external feedback into sharper positioning and better product decisions.
- Marketing an AI-native product: Help shape how we communicate trust, transparency, and user education for a product that evolves quickly, where responsible AI is part of the story—not a footnote.
The skills you will need to be successful:
- 5+ years of product marketing experience, with meaningful exposure to early-stage and/or zero-to-one work.
- Strong experience in a PLG environment, with a clear understanding of how product-led growth drives acquisition, activation, and retention.
- Comfort operating end-to-end, from research and insights to messaging, launch planning, and execution.
- An independent, execution-focused working style - you thrive with ambiguity and move quickly while staying organized.
- Curiosity about AI and how it can improve your work; you actively experiment with tools, workflows, and automation to operate smarter.
The interview process:
- Talent Intro Call: A conversation with our Talent Acquisition team to dive into your experience, what motivates you, and why you're interested in joining Goodnotes.
- Hiring Manager Interview: A deeper dive into your background, your preferred ways of working, and the impact you'll have in the team.
- Founder Interview: A call with Steven, our CEO and Founder to discuss your experience, AI capabilities and discuss the challenges of the role.
- Role-Specific Assessment: A live session focused on the core product marketing skills required for the role and how you approach real-world challenges.
- Values & Panel Interview: A conversation with 2–3 team members centered on our company values and how you collaborate.
What's in it for you:
- Customized Growth & Wellness Budgets: We provide dedicated stipends for the things that keep you at your best, including noise-canceling headphones for deep focus, professional training, personal development, and health and wellness activities.
- Global Connectivity: While we embrace flexible work, we love seeing each other. We provide sponsored visits to our beautiful office locations to foster face-to-face collaboration.
- Company-Wide Offsites: Once a year, we gather the entire global team in person to celebrate our wins, align on our vision, and build lasting connections.
- Comprehensive Health Coverage: Your well-being is our priority. We offer premium medical insurance for you and your dependents to ensure peace of mind for your whole family.
Senior Product Marketing Manager in London employer: Gofractional
At our London office, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Senior Product Marketing Manager, you'll benefit from customized growth and wellness budgets, comprehensive health coverage, and the opportunity to engage in meaningful face-to-face interactions with your team during company-wide offsites. Join us to shape the future of AI-native products while enjoying a supportive environment that prioritises your professional development and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Get to know the company inside out before your interview. Research their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your storytelling skills! You’ll need to articulate your past experiences in a way that highlights your product marketing expertise. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Tip Number 3
Don’t shy away from asking questions during your interviews. It shows your curiosity and engagement. Ask about their go-to-market strategies or how they envision the role evolving as the product grows.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join our team.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Product Marketing:When you're writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about taking a product from concept to market. Share specific examples of your past experiences that align with our zero-to-one approach.
Tailor Your Narrative:Make sure to customise your application to reflect the role's requirements. Highlight your experience in user research, positioning, and go-to-market strategies. We love seeing how you can bridge the gap between what we build and who we build it for!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, especially when it comes to your skills and experiences. Use bullet points if needed to make it easy for us to see why you're the perfect fit for this role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Gofractional
✨Know Your Audience
Before the interview, take time to research the company’s target audience. Understand who they are and what their pain points might be. This will help you articulate how your product marketing strategies can effectively address their needs.
✨Showcase Your Zero-to-One Experience
Be ready to discuss specific examples from your past where you've taken a product from concept to market. Highlight your role in validating the audience, shaping narratives, and executing go-to-market strategies. This will demonstrate your fit for the zero-to-one nature of the role.
✨Prepare for the Founder Interview
Since you'll be speaking with the CEO, come prepared with thoughtful questions about the company's vision and how you can contribute. Show your enthusiasm for the product and your understanding of AI's role in it. This will help you connect on a deeper level.
✨Emphasise Collaboration Skills
Given the emphasis on in-person collaboration, be sure to highlight your teamwork experiences. Share examples of how you've successfully worked cross-functionally in the past, especially in fast-paced environments. This will reassure them that you can thrive in their collaborative culture.
