At a Glance
- Tasks: Lead cross-functional teams to drive client acquisition and optimise conversion rates.
- Company: Dynamic fintech company focused on wealth management and retail investing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team and enjoy a vibrant work culture in London.
- Why this job: Make a real impact in a fast-paced environment while leveraging AI technologies.
- Qualifications: 5+ years in product management with experience in fintech or wealth management.
The predicted salary is between 60000 - 80000 £ per year.
Who you are
- 5+ years in product, with a clear track record on growth, acquisition, or conversion (CAC, funnel conversion, referral, LTV-to-CAC)
- Wealth management, retail investing, or fintech experience (UK or Italy)
- Fluent English
- Hands-on experience with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics)
- Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models
- A bias for AI-first ways of working. You use AI tools daily and have shipped AI-powered features
- Comfort operating in regulated environments (MIFID, KYC/AML, FATCA, CRS)
- Strong collaboration with engineering and design. Able to influence cross-functional teams without authority
- Data-driven decision-making and clear written communication
Desirable
- Experience with marketing mix modelling, predictive MGM/referral models, or marketing data platforms
- Some Italian, or willingness to pick it up
- Scaleup or startup background
- Genuine interest in personal investing
What the job involves
Moneyfarm operates a Bubble structure: cross-functional, outcome-driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set. This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading, and Pension products.
You’ll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user-to-funded-account conversion rate, new active clients (with first-ticket size), Member-Get-Member (MGM) contribution to new actives, and LTV-to-CAC ratio.
You’ll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack. Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team).
In line with our Bubble model, you’ll have a dual reporting line: to the Acquisition DRI for the 'what' (outcomes, priorities, roadmap) and to the Head of Product for the 'how' (craft, methodology, career development).
Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy.
Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation.
Scale MGM into a reliable, low-CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time-to-first-invite.
Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them.
Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it.
Apply an AI-first approach to how the team works and what it ships. Use AI to accelerate research, copy, personalisation, and engineering velocity, and embed AI into the customer experience where it earns its place.
Partner closely across the Acquisition Bubble and with adjacent Bubbles (Wealth, Trading, Pension, Application Platform), Brand, Data, and Compliance to ship cohesive, on-brand, regulator-friendly experiences.
Lead post-launch analysis, feed learnings back into the roadmap, and contribute to the unified acquisition dashboard and Steerco reviews.
Act as Product Owner in Agile ceremonies and keep stakeholders close to progress and trade-offs.
Contract: 12 months Fixed Term Contract
Location: London
Level: Senior and Expert level
Product Manager in London employer: Gofractional
At Moneyfarm, we pride ourselves on being an innovative employer that fosters a collaborative and dynamic work culture. Our London-based team thrives in a fast-paced environment where creativity meets data-driven decision-making, offering ample opportunities for professional growth and development. With a strong focus on AI-first methodologies and a commitment to employee well-being, we empower our staff to make meaningful contributions while enjoying the benefits of a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Gofractional!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Gofractional would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Gofractional through your school's career services!
We think you need these skills to ace Product Manager in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager position at Gofractional. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Gofractional
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
