PR & Events Manager in London

Who you are

• Proven management experience in PR, events and experiential marketing within fashion, lifestyle, or premium retail.
• A strong, established network of media, influencer, and industry contacts across the UK and European markets.
• Proven track record of leading high-profile, culturally relevant events and integrated PR campaigns at scale.
• Experience managing and developing a team, with a clear, empowering leadership style and a commitment to people development.
• Demonstrated experience managing external agencies and international or franchise PR teams.
• Strong budget management experience, including forecasting, allocation, and supplier negotiation at scale.
• A data-literate approach to PR and events, with experience building reporting frameworks that track coverage, sentiment, event ROI, and audience reach.
• End-to-end events experience, spanning large-scale press and influencer activations, customer loyalty experiences, and in-store activations.
• Ability to bridge physical and digital activations to drive engagement, storytelling, and commercial impact.
• Commercially minded with sharp instincts for how brand activity translates to footfall, revenue, and long-term brand performance.

What the job involves

• Responsible for leading and elevating Anthropologie EU's brand presence across key markets.
• Defines and executes integrated PR and events strategies that build brand awareness, deepen customer engagement, and drive store and digital footfall.
• Plays a key leadership role in shaping culturally relevant, visually inspiring, and commercially impactful brand experiences.
• Leads the development and execution of integrated PR strategies aligned with seasonal campaigns, brand objectives, and commercial priorities.
• Secures high-quality coverage across leading fashion, lifestyle, and national media titles through strong editorial relationships and proactive storytelling.
• Oversees gifting strategy, including product selection, press gifting schedules, and loan management.
• Manages all press office functions, including sample management, press loan tracking, and responding to inbound media requests.
• Leads and nurtures long-term strategic relationships with influencers, brand partners, and cultural collaborators.
• Oversees collaboration with international/franchise PR teams, ensuring consistency in messaging and execution.
• Supports reactive press management and corporate communications, protecting and enhancing overall brand reputation.
• Owns the end-to-end EU events strategy, including press and influencer events, VIP dinners, community partnerships, pop-ups, and in-store activations.
• Leads the conceptualisation and delivery of culturally relevant brand experiences.
• Oversees key experiential spaces, including the Kings Road pop-up store.
• Develops and delivers a customer events programme, designing high-touch, loyalty-driving experiences.
• Manages EU Press & Events strategy, translating global brand direction into locally relevant initiatives.
• Leads cross-functional collaboration with Social, Marketing, Retail, and Creative teams.
• Owns commercial accountability for PR and events activity, defining KPIs and success metrics.
• Owns performance analysis across PR and events activity, using insights to inform strategic optimisation.
• Delivers clear, senior-level reporting and trade analysis to support leadership decision-making.
• Manages and optimises budgets across PR and events activity.
• Leads, manages, and mentors the PR Executive and PR Assistant.
• Manages senior stakeholder relationships across internal leadership teams and external partners.