Interim Performance Marketing Manager in London
Interim Performance Marketing Manager

Interim Performance Marketing Manager in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead performance marketing strategies to acquire and retain customers in a dynamic e-commerce environment.
  • Company: Join a revolutionary e-commerce platform that values innovation and teamwork.
  • Benefits: Competitive salary, professional growth opportunities, and a supportive team culture.
  • Why this job: Make a real impact in a fast-paced role while collaborating with creative and analytical teams.
  • Qualifications: 6+ years in performance marketing with strong project management and communication skills.
  • Other info: Exciting opportunity for career advancement in a flat organisational structure.

The predicted salary is between 36000 - 60000 £ per year.

Who you are

  • You have 6+ years of experience in Display and Paid Social Performance Marketing.
  • You are an excellent communicator, extremely organised and accurate in all aspects of your work.
  • You are a strategic thinker, seeing the big picture while maintaining focus on daily details.
  • You possess strong project management, analytical, decision-making and organisational skills.
  • You have excellent communication, problem-solving and strong relationship building skills.
  • You are highly experienced in working with web/app measurement and attribution (AppsFlyer (MMPs), Google Analytics, Looker, etc).
  • You have the ability to work collaboratively with business leads, external agencies, and creative teams to successfully meet deadlines.
  • You are proactive, take initiative to improve processes, and are a team player who is a self-starter able to thrive in a fast-paced, results-oriented environment.
  • You have a genuine interest in e-commerce marketing and knowledge of online marketing channels is a plus.
  • You live the Farfetch values every day: Think Global, Be Human, Be Revolutionary, Amaze Customers, Be Brilliant, Todos Juntos.

What the job involves

  • We are looking for a Performance Marketing Manager with a proven track record across Display and Paid Social partners.
  • The role will suit someone who is looking for exciting professional growth in a fast-paced environment and the opportunity to work in a flat structure with a supportive and motivated team.
  • This role is responsible for defining, managing and executing the global customer acquisition strategy, focusing on two core areas:
  • Develop and implement a strategy to retain existing customers and acquire new customers by nurturing the existing user and customer base.
  • Collaborate with cross-functional teams to scope and manage projects, define roadmap requirements, optimise and innovate creatives, and enhance/scale reporting and tracking capabilities to support growth.
  • The ideal candidate will have experience in web/mobile marketing, especially paid social/display marketing, and will have worked for an international e-commerce or marketplace company.
  • This highly analytical and technically capable candidate will advance the channels by working closely with the product and analytics teams, drive the marketing product strategy, and report directly to the Senior Performance Marketing Manager.
  • The successful candidate will be comfortable communicating ideas, managing change, have experience in managing direct reports, and possess a sense of ownership over performance marketing activities.
  • You will be responsible for managing the Display budget to deliver new customer growth and existing customer retention within business KPIs.
  • Build and execute a roadmap to maintain and scale current activity, researching new developments.
  • Optimise in-house media buys regularly to ensure agreed targets are met on a monthly basis, managing external agencies including planning, buying, strategy and measurement.
  • Manage and optimise performance campaigns across different platforms and channels (Facebook, Google, Snapchat, Criteo, etc).
  • Fully responsible for integration and collaboration with partners, i.e. tracking setup, condition negotiation, launch plan and any necessary tech & creative requirements.
  • You will work closely with the Product and Technical teams to define the requirements, product features and enhancements.
  • You will work closely with the Analytics team to build out the reporting & analytical capabilities for the team.
  • Support the annual Farfetch promotional calendar with appropriate display marketing activities, working alongside the creative team.
  • You will be responsible for managing a team of Performance Marketing Professionals, recruiting and developing high performing talent.
  • Interim Performance Marketing Manager in London employer: Gofractional

    At Farfetch, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As an Interim Performance Marketing Manager, you will thrive in a fast-paced environment where your strategic thinking and analytical skills are valued, while also enjoying opportunities for professional growth and collaboration with talented teams. Our commitment to innovation and excellence ensures that you will be part of a supportive community that encourages creativity and celebrates success.
    G

    Contact Detail:

    Gofractional Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Interim Performance Marketing Manager in London

    ✨Tip Number 1

    Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.

    ✨Tip Number 2

    Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their values and goals. Practise common interview questions and think about how we can showcase our experience in performance marketing effectively.

    ✨Tip Number 3

    Showcase your achievements! When we get the chance to talk about our past roles, let’s highlight specific results we’ve driven in performance marketing. Numbers speak volumes, so don’t shy away from sharing metrics that demonstrate our impact.

    ✨Tip Number 4

    Follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Let’s express our appreciation for the opportunity and reiterate our enthusiasm for the role. It shows we’re proactive and genuinely interested!

    We think you need these skills to ace Interim Performance Marketing Manager in London

    Display Performance Marketing
    Paid Social Marketing
    Communication Skills
    Project Management
    Analytical Skills
    Decision-Making Skills
    Organisational Skills
    Web/App Measurement
    Attribution (AppsFlyer, Google Analytics, Looker)
    Collaboration Skills
    Proactivity
    E-commerce Marketing Knowledge
    Performance Campaign Management
    Budget Management
    Team Management

    Some tips for your application 🫡

    Show Off Your Experience: Make sure to highlight your 6+ years of experience in Display and Paid Social Performance Marketing. We want to see how you've tackled challenges and achieved results in your previous roles, so don’t hold back!

    Be Organised and Clear: Since we value excellent communication and organisation, structure your application clearly. Use bullet points for key achievements and keep your language straightforward. This helps us see your attention to detail right from the start.

    Demonstrate Your Strategic Thinking: We’re looking for someone who can see the big picture while managing daily details. In your application, share examples of how you’ve developed and implemented strategies that led to successful outcomes in performance marketing.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive, which we love!

    How to prepare for a job interview at Gofractional

    ✨Know Your Numbers

    Make sure you brush up on your analytical skills before the interview. Be ready to discuss specific metrics you've improved in past roles, especially related to Display and Paid Social campaigns. This will show that you understand the importance of data in performance marketing.

    ✨Showcase Your Strategic Thinking

    Prepare examples that highlight your ability to think strategically while managing day-to-day details. Discuss how you've developed and executed customer acquisition strategies in previous positions, and be ready to explain your thought process behind those decisions.

    ✨Demonstrate Collaboration Skills

    Since this role involves working with cross-functional teams, come prepared with stories that showcase your collaborative spirit. Talk about how you've successfully partnered with creative teams or external agencies to meet project deadlines and achieve marketing goals.

    ✨Be Proactive and Solution-Oriented

    During the interview, express your proactive nature by discussing instances where you've taken the initiative to improve processes or solve problems. Highlight your ability to thrive in fast-paced environments and how you can bring that energy to their team.

    Interim Performance Marketing Manager in London
    Gofractional
    Location: London

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