At a Glance
- Tasks: Lead CRM strategy and optimise customer journeys for a top media subscription business.
- Company: Join an industry-leading media company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on data-driven decision-making and customer engagement.
- Why this job: Shape the future of media while driving impactful commercial outcomes.
- Qualifications: 7+ years in CRM marketing, strong analytical skills, and team leadership experience.
The predicted salary is between 80000 - 100000 € per year.
Who you are
- 7+ years of experience in driving commercial returns through Lifecycle and CRM Marketing, driven by marketing analytics
- Expert in email newsletter strategy with a proven ability to drive commercial outcomes
- Proven track record of managing and mentoring teams, setting performance goals, and optimising budget spend
- Familiarity with CRM platforms, particularly CDP like Twilio Segment, and CEP like Braze
- Experience with data visualisation tools like Tableau/Looker
- Strong analytical skills, including proficiency in SQL and data-driven commercial decision-making
- Understanding of the consumer lifecycle and subscription business model
- Excellent interpersonal, communication, and presentation skills
If you have a strategic mindset, a passion for data-driven decision-making, and a proven track record in both CRM strategy and marketing analytics, we invite you to join us on the exciting journey of shaping the future of media and subscription businesses.
What the job involves
- Join our dynamic team on a fixed term contract, as the Director of CRM & CRO for an industry-leading media business driving some of the largest subscription businesses in the UK.
- Oversee the CRM/Customer Journeys team, setting strategy, fostering innovation, and implementing industry-leading best practices to drive the end-to-end customer journey supporting subscription acquisition and retention, advertising revenues and traffic referrals.
- Set strategy for customer next best action including Anonymous-to-Known, Conversion to Paid, Up-sell, Cross-sell, via all CRM channels across our multiple consumer brands.
- Define the end state vision for the CRM/CRO that supports our 5 year plan, linking CRM/CRO platforms, campaigns and marketing propositions to maximise commercial return.
- Set the standard for delivering market leading best practice and define the strategic roadmap to support our growth strategy across multiple revenue streams.
- Grow first-party data including email newsletter subscribers, prioritising areas with commercial return.
- Set performance targets for conversion rate optimisation and email newsletter engagement and all commercial outcomes from customer touchpoints.
- Lead the team responsible for insourced subscription management maximising ROI from new market-leading SAAS platforms, including Zuora and Zephr.
- Enhance and improve the customer experience when our customers interact with our online self-managed subscription tools, and outsourced customer contact centre.
- Deliver incremental value through nurturing and cross-marketing to known audiences.
- Identify and exploit commercial opportunities to increase average revenue per customer through cross-selling and up-selling.
- Work with the technology/product team to ensure the marketing technology stack delivers desired outcomes (including personalisation, AI and machine learning) and provides a competitive advantage.
- Create commercially focused CRO subscription experiences driven by data, with a focus on continual improvement.
- Collaborate with the advertising team to understand commercial briefs and integrate brand partners into CRM strategies.
- Build and lead high-performing teams.
- Create a team culture of innovation and testing to constantly improve performance.
- Create and foster a customer centric culture hitting or exceeding KPIs.
- Set strategy, and delivery plan for subscription conversion targets.
- Set strategy, and delivery plan for A2K targets.
- Set strategy, and deliver a programme of continuous improvement to hit churn/renewal targets.
- Define and implement engagement activity to hit WAU targets.
- Lead the team to deliver against RPU targets.
- Set strategy and lead the team to deliver CRM part of set CLV targets (to be defined).
Interim CRM and CRO Director in London employer: Gofractional
Join an industry-leading media business as the Interim CRM and CRO Director, where you will thrive in a dynamic and collaborative environment that champions innovation and data-driven decision-making. With a strong focus on employee growth, we offer opportunities to lead high-performing teams while implementing best practices that drive commercial success across multiple revenue streams. Our commitment to fostering a customer-centric culture ensures that your contributions will have a meaningful impact on shaping the future of subscription businesses in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Interim CRM and CRO Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t underestimate the power of personal connections when it comes to landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you're the perfect fit!
✨Tip Number 3
Showcase your analytical skills! Be prepared to discuss specific examples of how you've used data to drive commercial outcomes. We know that numbers speak volumes, so let your achievements do the talking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to our team and help shape the future of media and subscription businesses.
We think you need these skills to ace Interim CRM and CRO Director in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 7+ years of experience in CRM and marketing analytics. We want to see how you've driven commercial returns and what strategies you've implemented in the past.
Be Specific About Your Skills:When mentioning your skills, be specific! Talk about your expertise with CRM platforms like Twilio Segment or Braze, and don’t forget to mention your proficiency in SQL and data visualisation tools like Tableau or Looker.
Demonstrate Leadership:Since this role involves managing and mentoring teams, share examples of how you've set performance goals and optimised budget spend. We love to see a candidate who can lead and inspire!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Gofractional
✨Know Your Numbers
Make sure you brush up on your analytical skills, especially SQL. Be ready to discuss how you've used data to drive commercial outcomes in your previous roles. Prepare specific examples where your data-driven decisions led to significant improvements in CRM strategies.
✨Showcase Your Leadership Skills
Since this role involves managing and mentoring teams, think of instances where you've successfully led a team or set performance goals. Be prepared to share how you fostered a culture of innovation and continuous improvement within your team.
✨Familiarise Yourself with the Tools
Get comfortable with the CRM platforms mentioned, like Twilio Segment and Braze, as well as data visualisation tools like Tableau or Looker. If you have experience with these, be ready to discuss how you've leveraged them to enhance customer journeys and drive engagement.
✨Understand the Consumer Lifecycle
Dive deep into the consumer lifecycle and subscription business model. Be prepared to articulate your understanding of how to convert anonymous users to known customers and how to optimise the customer journey for retention and upselling opportunities.
