At a Glance
- Tasks: Lead B2B marketing strategies and execute impactful campaigns in international markets.
- Company: Dynamic advertising technology firm with a global reach.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to travel and expand your network.
- Why this job: Join a high-performing team and shape the future of marketing in tech.
- Qualifications: 10+ years in B2B marketing, strong communication, and project management skills.
The predicted salary is between 40500 - 49500 £ per year.
We're seeking a highly collaborative, experienced B2B marketer from the advertising technology space with strong strategic skills, a data-centric mindset, and proven executional abilities. You will serve as an extension of our North American marketing team, bringing global strategies to life in regional markets while ensuring local insights help shape our global approach.
Key Responsibilities:
- Serve as the primary marketing partner for international markets, acting as an extension of the North American marketing team to bring global strategies to life at the regional level.
- Partner closely with the Head of Global Markets to identify opportunities, prioritise investments, and develop marketing plans that support commercial growth.
- Plan and execute targeted field marketing events that strengthen relationships and build community with brands, agencies, and industry partners.
- Develop thought leadership programmes that generate qualified leads, create new sales opportunities, and position XR as a trusted industry leader.
- Work with local PR agencies to tell XR's story, build relationships with key journalists, and create campaigns that drive awareness and demand.
- Bring regional market intelligence and customer feedback back to the global marketing team, helping shape messaging, campaigns, product positioning, and go-to-market strategies.
- Look for opportunities to simplify processes, improve efficiency, and help the global marketing organisation scale.
- Be part of a lean, high-performing marketing team that punches above its weight, delivering high-impact programmes with speed, creativity, and smart investment.
Requirements:
- 10+ years of B2B marketing experience (ideally in Advertising, AdTech, and/or MarTech)
- Outstanding communication & writing skills
- Experience in creating content/thought leadership for lead generation
- Ability to create killer PowerPoint decks without relying on AI tools
- Excellent project management and execution skills
- Experience with CRM (Salesforce/Hubspot), website technology (Webflow), AI tools (i.e. Claude, ChatGPT, Loveable), and social media platforms (LinkedIn)
- Highly collaborative work style, team player
Nice to Have Qualifications:
- Willingness to travel occasionally to EMEA/APAC markets for trade shows, events, and to meet with regional HOBs
- Fluent in French, and/or Spanish
- Copywriting skills
Director, Marketing in London employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Director, Marketing in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gofractional from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gofractional specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gofractional
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gofractional, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gofractional you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gofractional that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gofractional, so think on your feet and don't hesitate to showcase your creativity!
