At a Glance
- Tasks: Lead design direction, create user-centred experiences, and optimise product performance.
- Company: Dynamic startup focused on innovative AI products in London.
- Benefits: Competitive salary, flexible hybrid work, and a creative environment.
- Other info: Join a passionate team and enjoy genuine ownership in your work.
- Why this job: Shape the future of design and make a real impact in a fast-paced setting.
- Qualifications: 5+ years in product design, strong UX/UI skills, and experience with AI products.
The predicted salary is between 54000 - 66000 £ per year.
Lead Product Designer (UX/UI & Research)
Location
London (Hybrid)
Employment Type
Full work
Contract
6 months with potential for growth into full time vacancy
Salary
Competitive
What you'll do
- Set the design direction for our products and raise the overall bar for craft and quality.
- Establish and scale our design foundations, including the design system and UI patterns.
- Shape the visual identity and brand across every customer touchpoint.
- Partner with customers to shape product vision, design strategy, and the experience roadmap.
- Collaborate with the head of product, founders and engineering team to define problems, explore solution spaces, validate concepts, ensure technical feasibility and ship product improvements that move the metrics that matter.
- Analyse product performance to identify friction points and drive iterative optimisation, aligning business goals with user‑centred product opportunities.
- Lead comprehensive user research, including interviews, surveys, behavioural analysis, prototype testing, and usability studies, to identify user needs, confirm concepts, and produce actionable insights.
- Translate insights, data, and business needs into user journeys, wireframes, prototypes and ultimately end‑to‑end, intuitive design solutions that drive meaningful improvements.
- Facilitate workshops to build shared understanding and present design decisions clearly to influence strategic, experience‑led discussions.
- Encode the judgment and complexity required for complex workflows under the hood, while keeping the user experience simple and seamless.
- Stay current on emerging AI trends and product patterns. Build a clear view on what matters, and bring that perspective into how we design at Bite.
- What we need from you
- A senior or lead product designer with 5+ years of experience (preferably shipping high‑quality B2B products, with expertise in AI products).
- An autonomous, opinionated builder who is comfortable being the sole designer and enjoys facilitating design sprints and principles within an engineering team.
- A creative excited to work in a fast‑paced startup environment.
- A proven IC track record of expertise across UX/UI research, including interviews, surveys, usability testing, behavioural analysis, and the ability to translate insights into end‑to‑end digital experiences at scale.
- Strong analytical and problem‑solving skills and fluency in data, using qualitative and quantitative signals to validate design decisions, measure impact, and inform tradeoffs.
- Demonstrated understanding of human‑centred design principles and usability best practices, responsive design, product, technical, and business constraints in real‑world environments.
- Demonstrable ability to build intuitive, user‑centred experiences supported by a portfolio showing strong interaction design foundation, high‑quality visual craft and attention to detail, structured problem framing and systems thinking, advanced experience working with AI‑native research, design, and collaboration tools and advanced proficiency in Figma, including component‑based design systems, auto layout, variables, prototyping logic, and developer collaboration workflows (e. g., Dev Mode, structured handoff).
- Evidence of shipping work that moved real business or operational metrics, and an ability to talk about those numbers fluently.
- The ability to connect design decisions and rationale to user outcomes, articulating trade‑offs and measurable business impact.
- Strong written and verbal communication skills, including the ability to produce clear, concise, customer‑ready documentation.
- Ability to move fluidly between the big question (what should this experience do?) and the craft‑level detail that makes high‑stakes decisions feel simple.
- Highly organised and adaptable, able to balance critical thinking with hands‑on delivery, while contributing to the evolution of the design system and culture.
- Experience working autonomously to design complex, multi‑step product flows.
- What you can expect from us
- Fair and competitive salary
- Flexible, hybrid working
- Genuine ownership and an open and creative environment where you'll help us define the future of Bite, what we work on and our culture
- Passionate, growth‑minded people with an entrepreneurial mindset and the confidence to operate autonomously within a fast‑moving startup environment
- #J-18808-Ljbffr
Lead Product Designer employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Designer
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Gofractional for a Lead Product Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Gofractional before they go live!
We think you need these skills to ace Lead Product Designer
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Lead Product Designer at Gofractional, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Gofractional does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Gofractional. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Gofractional.
How to prepare for a job interview at Gofractional
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Gofractional, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Gofractional might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Gofractional!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Gofractional is looking for.