At a Glance
- Tasks: Lead global field marketing initiatives and drive pipeline creation through innovative events.
- Company: Join GBG, a dynamic company focused on growth and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: 12-month maternity cover with potential for career advancement.
- Why this job: Make a significant impact in a leadership role while working with a talented team.
- Qualifications: Experience in leading teams and driving ROI from marketing events.
The predicted salary is between 40000 - 50000 £ per year.
The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.
What you will do:
- Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels.
- Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters.
- Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions.
- Responsible for both first-party and third-party event marketing and increasing ROI from events.
- Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance.
- Measure the performance of the field marketing efforts, including pipeline and revenue impact.
Skills we're looking for:
- Experience leading a globally distributed team.
- Strong partnership with sales teams and the broader go-to-market organization.
- Familiarity with 6sense or similar ABM technologies.
- Proven ability to drive ROI from events.
- Expertise in process, people, and resource management, including both in-house and external contractors.
Location: Hybrid, Chester or London, England, United Kingdom.
Interim VP, Field Marketing employer: Gofractional
At GBG, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. With a focus on employee growth, we offer ample opportunities for professional development and the chance to lead a globally distributed team in a hybrid environment near Chester or London. Our commitment to diversity and inclusion, coupled with our strategic approach to marketing, ensures that every team member can make a meaningful impact while enjoying a supportive and dynamic workplace.
